Robert (Bob) Cannon

M.B.A., C.M.C.

Free

Helping organizations lower costs and reduce time to implement their critical initiatives. Expert

Robert (Bob) Cannon

Robert (Bob) Cannon Quick Facts

Main Areas
lowering costs and reducing time to implement critical initiatives
Best Sellers
Taking Aim for Better Decision-Making
Career Focus
Marketing, Management, Change, Decision-Making, Leadership
Affiliation
The Cannon Advantage

Robert E. Cannon, the Pragmatic Business Advisor, mixes marketing and leadership skills to help organizations lower costs and reduce time to implement their critical initiatives.

Bob has a long track record of business success resulting from helping organizations satisfy a need. He is a strategic thinker who is not afraid to break new ground as he did when he initiated the Channellock Motorsports program that won championships in the NASCAR Busch Series and the World of Outlaws Series while increasing unit sales by 60%.

Bob’s is the author of Taking Aim for Better Decision-Making and contributing author to Masterpieces in Health Care Leadership: Lessons from the Field, published by Jones & Bartlett. He is also the author of “Taking Aim”, the free monthly ezine written for leaders that takes aim at current issues, mixes in real-world experience and provides the focus needed to enhance performance and profitability.

Bob holds a Bachelor’s from Grove City College, a Masters in Business Administration from Gannon University and has undertaken advanced studies at the Weatherhead School of Management at Case Western Reserve University. He has also been awarded the internationally recognized designation of Certified Management Consultant (CMC). At this time, less than 1% of all active professional management consultants in the United States have been recognized with the CMC.

Free Articles & Book Excerpts

Robert (Bob) Cannon Books

Articles by this expert

SelfGrowth articles and saved writing connected to this expert.

33 total
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Hiring the right person is always a risky business, but as business improves there will come a time when you are going to have to add people to your organization. Virtually everyone of us has made a bad hiring decision at one time or another and we know the high cost of a bad hire. It is possible to improve our hiring successes by spending more time preparing for interviews with prospective employees. The following are three tips that have helped me improve my success rate. Tip #1.

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Inventors are not marketers. A strong belief in their new product idea combined with little or no understanding of marketing causes them to look for an easy way to achieve commercial success. Sadly, many spend their time, effort and money on get rich quick schemes that drain them of resources before they achieve commercial success. Probably the most common get rich quick scheme is the Infomercial scam. A number of companies cater to inventors. They promise to present the inventors product to the market via an infomercial for somewhere between $10,000 and $20,000.

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My friend Joan Steidl was recently asked about her thoughts on the election. She responded, “We are living in a rapidly changing world. Both parties are offering old solutions that haven’t worked. What we really need are some new ideas.” Her words have haunted me. Our traditional semi-free ...

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There are two kinds of businesses in this kind of economy. There are those who sit on the sidelines and wait for the economy to turn and there are those who scramble to make the best of the situation. I interviewed a number of companies to determine: 1) what are the biggest issues facing them in the last three months and 2) what are they doing about those issues.

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A Book Review of “12” To my knowledge, the book “12 The Elements of Great Managing” by Rodd Wagner & James K. Harter, PH.D. is the first of it’s kind to provide proof that the soft stuff of management really counts in business. Their findings are based on Gallup’s ten million workplace ...

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Last Year, I published “Taking Aim for Better Decision-Making.” At the time, I thought the bull’s eye tied in nicely with taking aim and with the canno I have in my logo. Little did I realize how useful this little graphic would become. I was also beginning to understand how ...

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Energy prices are changing daily. The capital markets are in free fall. There is talk in Washington of nationalizing everything from Energy to Medical Care to the Banking System. Our courts have become political entities rather than judicial entities. Technology is changing so rapidly that a ...

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The CHALLENGE of leadership is CHANGE. A manager or administrator can keep the status quo, but it takes a leader to create change. Traditionally, leaders have approached change as addressing problems. They use problem solving skills and critical thinking. Most often it has been a top down ...

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Procrastination can be perpetual or it can be situational. Neither is beneficial and both require the same actions to resolve. Perpetual procrastinators know who they are. They need to follow the four steps listed below to establish a history of successful decisions and actions to overcome their ...

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The most optimistic success rate I have run across for new product ideas is about 3%. In other words, 97% of product ideas never successfully enter the market. There are lots of reasons for this low level of performance, but there is a consistency around a few common mistakes that routinely ...

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What are you going to do differently to make this year better than last year? Newspapers are going out of business on a daily basis. Television advertisers are leaving in droves. Radio stations are being forced to layoff employees because of declining revenues. Way back in the early 90s, the ...

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There once was a Blacksmith who immigrated to the United States in the early 1900s. He eventually found his way to the heartland of America after trying his hand at several different endeavors. Somewhere along the way, he realized that his work would be easier if he had pliers that would clamp ...

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Favorite Quotes & Thoughts from Robert (Bob) Cannon

If you do what you have always done, you will not get the same results, it will be much worse!

How to get started

"You cannot succeed if you don't actually do something."