Sarah Hatho

AICI CIP, CPBS

Free

Executive Coach & Career Acceleration Expert

Sarah Hatho

Sarah Hatho Quick Facts

Main Areas
Executive Coaching, Brand Strategy, Leadership Skills
Career Focus
Speaker, Executive Coach, Certified Image Consultant; Corporate and personal brand strategist, trainer, and author
Affiliation
National Speaker Association, American Society for Training & Development, Association of Image Consultants International, Reach Branding

Sarah Hathorn, AICI CIP, CPBS is an internationally distinguished leadership development mentor, executive presence coach, image and branding consultant, public speaker and presenter, and the founding CEO of her own successful company, Illustra Consulting.

A career acceleration expert, she created the innovative Predictable Promotion System™, a 10-step proprietary process she uses to coach managers aspiring to be directors, directors seeking vice presidential promotions, and VP’s eager to ascend to the C-suite.

In response to the devastating personal experience of being turned down for a prized promotion early in her career, Sarah developed her own system for enhancing her marketable value and executive leadership presence. She designed a step-by-step process for quickly acquiring practical value-adding performance skills, and then developed efficient strategies to gain the positive recognition of influential decision makers. Meanwhile she creatively enhanced a variety of priceless intangible qualities that companies specifically look for in high potentials ready to rise to the top of the succession planning list.

The rest is history. Eighteen months after being passed over, Sarah had achieved multiple promotions and earned several salary increases and lucrative incentive packages – plus the extraordinary leadership responsibility of a Fortune 100 senior executive.

But Sarah’s unique and innovative system didn’t just help her land her dream job. It continued to empower her with exponential career growth and the ability to successfully reinvent herself with greater value, despite a corporate climate of tumultuous and frightening layoffs, acquisitions, multiple mergers, and constant downsizing initiatives.

A few years ago Sarah left her prestigious Fortune 100 position to follow what she considers her true professional calling and personal passion. She launched her own consulting company which now offers the Predictable Promotion System™ through intensive one-on-one executive coaching of private clients, developmental workshops for large corporations, and various customized consulting programs and interactive speaking engagements.

For the past 30 years Sarah has used her vision and insight to help promote leaders at all levels, and many of her clients and former protégés now occupy the highest positions withi Fortune 500 companies. Her client list is a virtual “Who’s Who” of elite companies and top executives.

Credentials & Accomplishments

Sarah Hatho Books

Articles by this expert

SelfGrowth articles and saved writing connected to this expert.

60 total
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Lately it seems that almost every day I hear from a human resource professional who is struggling to talk with someone in their organization about their image. Personal image can be a very private, personal, and difficult thing to talk about, after all. Who among us wants to find out that our interpretation of the dress code was wrong or that our image is not a positive reflection of the one the boss envisions?

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Customizing and designing corporate programs to help organizations take their businesses to the next level is one of my great passions. Large, successful companies always understand that people are their most valuable asset. But not all of them train their personnel about how to positively represent their corporate brand through their professional presence and what I call the ABCs of Image (Appearance, Behavior/etiquette and Communications skills).

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As a professional image consultant one of the things that always amazes me is how many clothes professionals own that they never wear. Women tend to wear only 25 percent of their wardrobes, and men wear 85 percent of the clothes in their closets. That statistic indicates that women like to go shopping and buy items as an experience and an event, whereas men tend to only purchase what they need. But having all those extra clothes hanging in the closet only interferes with getting dressed in the morning.

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Today with all the personally revealing reality shows on TV and the sharing of way too much private and intimate information on social media sites the trend for Too Much Information (TMI) is naturally spreading into the workplace. More and more professionals are getting caught in the trap of revealing personal information in a way that is unprofessional, inappropriate for the office, and can even make others feel uncomfortable. Once the cat is out of the bag it can be impossible to remedy the situation and the damage is done.

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Imagine this scenario: An opening is becoming available next month for a higher-level position in your organization. You start daydreaming about how it would feel to be offered the job – which would definitely be a promotion for you and is comfortably within your area of expertise. But then that little voice in your head says, “Maybe I’m not as qualified for the position as some of the other people around here. Perhaps my professional image isn’t quite top-notch. Even though I work hard every day, I think my image is holding me back.”

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Every professional needs to have several great headshot photos in their personal branding toolkit. Your mug shot does matter, especially in this era of new media marketing. The business competition is fierce and you need photographs that visually articulate your personal brand. This is true whether you are looking to get promoted within your firm, are hoping to be invited as a keynote speaker at your industry’s next conference, or are a small business owner and entrepreneur.

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Whenever I’m working in a corporate environment and attending a networking event or meeting with my potential “leadership tribe,” it amazes me that the business tools of executive leaders look worn, outdated or overly casual. These are strategic business meetings where everyone present hopes to make vital connections, build rapport, and be perceived as a consummate professional. That means that the brand and image essentials need to communicate strong, silent, convincing messages.

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There is no better time than a new year to inspire professionals to shine the spotlight on their personal and professional goals. As we begin this year’s journey it’s a wonderful time to really delve into what’s working in your life – while also acknowledging what’s not. During this uncertain and treacherous time for the employment picture, I encourage you to see yourself in terms of a fresh perspective and consider exciting ways to reinvent yourself for 2010. Step up your visual image, celebrate your career accomplishments, and stake your claim in the professional spotlight.

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New times demand new solutions, and with most professionals fearful of corporate downsizing or restructuring measures, personal branding methodologies are more critical than ever. Organizations have to navigate to survive in today’s new business climate, and so do top leaders and high achievers. How to differentiate yourself from peers and competitors is the question, and personal branding is the answer. Here are five key insights into why individual executives need to discover and market their own personal brands – just as large organizations must market their corporate brands.

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Many top organizations where I work as an outside consult or a speaker delivering professional development seminars are rushing right now to create new internal women’s leadership groups. That’s because these large companies understand that as the economy imposes changes in how they do business, it also triggers a change of leadership positions within their firms. To enhance their profit margins they are streamlining middle management and top positions – and it appears that more men are being impacted in adverse ways than are women.

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It's interesting to me that whenever I give a presentation to men in a corporate setting or work one-on-one with a male client I get a lot of questions about what kind of suit to wear for their body type and what the correct "button-rule" is for suits and jackets. As a professional image consultant I always advise my male clients to be sure to dress to accentuate their attributes and downplay any challenging areas. A lot of men have the impression that dressing for your body type only applies to women - but that's not true.

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One of the obstacles I face with my professional clients is their inability to recognize and overcome sabotaging self-talk. Through coaching them I realize how personal image can be, and how easy it is to be overly critical of ourselves –when we really need to be our own biggest fans.

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