Scott Lorenz
Free
Book Publicist Scott Lorenz, President Westwind Communications Expert
Scott Lorenz Quick Facts
- Main Areas
- Publicity and Marketing of Professional Services
- Best Sellers
- Book Publicity, Marketing a Law Firm, iPhone App Publicity
- Career Focus
- Book Publicity, iPhone App Promotion, Medical Practice PR, Litigation/Lawsuit Publicity
- Affiliation
- Westwind Communications
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm with a special knack for working with authors and entrepreneurs to help them get all the publicity they deserve and more.
Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it's their first book or their 15th book. He's handled publicity for books by CEOs, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. He's generated media coverage for numerous genres including, fiction, health, romance, business and children.
Lorenz has conducted book marketing classes at the Learning Annex in New York City. He's been a featured marketing expert on America Onlineand interviewed by many media outlets both in the US and Europe about publicity and promotion, including The Wall Street journal's Startup journal, and French Channel 5. His clients have been featured by Good Morning America, CNN, ABC Nightly News, Nightline, TIME, PBS, Los Angeles Times, USA Today, Investor's Business Daily, Wall Street journal, Washington Post, Howard Stern, Family Circle, Woman's World, and Entrepreneur, and many more.
Lorenz has also handled public relations and marketing for numerous doctors, lawyers, authors, inventors and entrepreneurs since 1980, and is an integral part of the marketing strategy for many clients.
Articles by this expert
SelfGrowth articles and saved writing connected to this expert.
Article
Authors: Turn to Kickstarter to Launch Your Book
In Renaissance times and during other eras it was common for artists, sculptors and other creative people to recruit patrons and sponsors to fund their works so they could create masterpieces without worrying about such trivial matters as making a living. Today it also is important for creative people, such as writers, to recruit sponsors and patrons – not to help make a living but to promote their latest book in need of a boost to climb up the best-selling lists.
Recently added
Article
Authors: Use Alliteration for Illumination of Your Book Title
Alliteration is a very useful literary tool. Alliteration is simply defined as the occurrence of the same letter or sound at the beginning of adjacent or closely connected words and also the repetition of an initial consonant sound, as in "a peck of pickled peppers." Incorporating alliteration into your book title can help people remember your work and it will stick out in people's minds. Here are a few examples of books with alliteration in their titles: The Teeny Tiny Teacher by Stephanie Calmenson The Magical, Mystical, Marvelous Coat by Catherine A Cullenr
Recently added
Article
Inspirational Author Quotes About Writing
If you’re an aspiring author in search of the secrets to success, it only makes sense to ask those who have achieved it. After all, they’ve been in your shoes. While you may not be able to speak to successful authors directly, you can read their quotes. I’ve done the heavy lifting for you and compiled these 20 quotes about writing, which are sure to inspire and intrigue you. 1. "You can't wait for inspiration. You have to go after it with a club." - Jack London 2. “All a writer needs is talent and ink." -J.K. Rowlingr
Recently added
Article
Authors: Your Book Needs an Audiobook!
Audiobooks are quickly becoming a popular method of “reading,” with estimated revenue reported at $2.5 billion for 2017 and up 22.7% for 2018 according to Publisher’s Weekly. Busy readers are opting to listen to their favorite books while jogging, driving, and even washing the dishes—usually on their smartphones. Most listeners are under the age of 45, but the numbers are increasing. As an author with a published book, you need to get in the game. Audiobook ACX, Audible, Findaway Voices,
Recently added
Article
Want to Get Your Book Published? Get an AUTHOR’S Consultant
How an Author’s Consultant Can Cinch Your Book Deal by Scott Lorenzr As a book publicist, I am frequently asked to find a literary agent for my author clients. While I know many agents and publishers and work with them, it’s not what I do. But, from time to time, I find someone who can really help out my clients and I’ve found that person. Her name is Debra Englander. Debra Englanderr Debra Englanderr
Recently added
Article
Tips on How to Turn Your Book Into a Movie from Book Publicist Scott Lorenz
As a book publicist I am frequently asked to help my clients get a movie deal. To help you understand just what it takes to get your book noticed and turned into a movie, it only makes sense to share some advice from movie producers. Let’s take a closer look at what reputable movie producers have to say to authors who are on a mission to write books that make it to Hollywood.
Recently added
Article
How Authors Can Get Speaking Gigs by Book Publicist Scott Lorenz
As a book publicist, I am constantly being asked to help authors get speaking gigs. But, it’s a specialty in itself and outside our wheelhouse. Authors can make a lot of money speaking, more so sometimes than selling books, but often it’s the book that creates the demand so there is a symbiotic relationship. Some of my clients earn anywhere from $2,500 to $10,000 per speech routinely. It’s getting on the circuit that’s difficult.
Recently added
Article
Book Cover Designers for Authors by Book Publicist Scott Lorenz
A Good Book Cover Can Help Sell a Book- A Bad Cover Can Kill a Book “Your book cover is not a decoration. It’s a smart business investment.” George Fosterr Foster Covers http://www.fostercovers.com
Recently added
Article
What Authors Can Learn From Motown Hits
Who doesn’t love the music of Motown? Smokey Robinson, Aretha Franklin, Marvin Gaye, Gladys Knight, The Temptations, Lionel Richie and The Four Tops – their classic songs have entertained people from all walks of life for over 50 years. I recently noticed that the titles of some of the biggest Motown hits also suggest some important themes that can help guide authors to improve their careers. Let’s have a look:
Recently added
Article
Jewish Book Fairs & Festivals Authors Can Attend in 2015
If you are a Jewish author or specialize in writing about Jewish issues, you should consider visiting book fairs in the Jewish community. Book fairs are excellent places for authors to interact with the public as well as network with book industry leaders, publicists and book editors. Book festivals and fairs are held year round all over the United States.
Recently added
Article
Medium- A New Writing Tool For Authors
Walter Isaacson uses it. NY Times jou alist David Carr uses it. Author Emily Gould, Jou alist Ben Smith, and Entrepreneur Elon Musk use it too. What is it? It’s a new site for authors called MEDIUM. It was founded by Twitter co-founders Evan Williams and Biz Stone in August 2012. On this exclusive site the authors post to a communal blog, then the site groups the posts together to create broad topics such as “Creative Writing” “On Publishing” and “Online Marketing.” https://medium.com/about/writing-in-medium-df8eac9f4a5e
Recently added
Article
Top Book Fairs & Festivals for Authors for 2015
Book festivals and fairs are a great way for authors to meet book buyers and reviewers, interact with fellow authors and publishers, meet your readers and find new ones too. As an author you can network with book industry leaders, locate the help you need, such as a publicist or book editor, and learn what’s new in the marketplace. Book fairs usually want speakers. By volunteering to speak, authors not only gain great exposure but can also add that appearance to their resume and press releases.
Recently added
Favorite Quotes & Thoughts from Scott Lorenz
People ask me "Scott have you ever promoted a such and such?"
Here's the deal.
It really does not matter what you have to be promoted whether it's a Book, iPhone App, Lawsuit, Law Firm, Medical Procedure, Motorcycle Event, Gemstones, a Movie, Money Management Firm, a Hot Air Balloon, a Hotel, a Restaurant, a Farm, a Guinness World Record Attempt, Car Museum or a TV Show, I've either promoted it or can do it. You either have the DNA for promotion or you don't. You can't fake it.
Bottom line, bring it on. I am up for any PR and marketing challenge.
Contacting Scott Lorenz
Scott Lorenz
President
Westwind Communications
Office: 734-667-2090
Cell: 248-705-2214
How to get started
Want to find out more?
Vist my websites: http://www.westwindcos.com or http://www.book-marketing-expert.com or http://www.iPhoneAppPublicity.com
You can also find out about my daily thoughts on Twitter at @abookpublicist
My blog: http://www.The-Book-Publicist.com has a colletion of articles for authors and publishers.
I have Pinterest and Facebook accounts, but you have enough homework if you just check out these places!