Sherri Garrity
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Article
Why Typical Business Advice Doesnât Work
One thing I know to be true from my experiences advising and coaching people making the shift from employee to entrepreneur is that our entrepreneurial journey is different. So I was delighted to read this Forbes article by executive coach Dr. Steven Berglas. His article was so spot-on that I had to get in touch with him and share my observations. We had a lovely email exchange and I expect we will cross paths in California someday. Hereâs what he had to say: âThere is a
February 18, 2010
Article
How to Assume Yes When Youâre Afraid of No
Iâve had a revelation over the last few months. It became really clear to me after attending conferences this fall and meeting so many business owners. I realized it after hearing story after story from business owners how much they realized they need to be better at marketing. But Iâve yet to meet someone who acknowledges they need to spend more time selling. Marketing and sales are not the same thing. Many business owners learning about online marketing have bought into
January 28, 2010
Article
Fear â a four letter word that paralyzes new business owners
If you have already started your business, or are dreaming about it, youâll be able to relate to the feeling that ranges from nagging doubt, to heart palpitations. Itâs fear. The entrepreneurâs enemy #1 shows up in a lot of ways⦠limiting yourself and the sheer scope of your business, being afraid to charge more for your services, not getting the help you need, and hedging your bets by following what âeverybody elseâ does instead of what you truly want to do are j
January 26, 2010
Article
Corporate Detox â Making the transition from employee to entrepreneur
Sometimes I think there should be a halfway house for ex-corporate employees to help you adjust to life âon the outsideâ. When I started my first business after a 20-year career working for other people, the hardest change I had to make was in my own mind. I remember alternating from feeling totally and intoxicatingly free to completely overwhelmed and panic-stricken. As excited as I was, my first and last waking thought many days was âWhat have I done and what if this
January 26, 2010
Article
Five Strategies for Starting a Business Before You Quit Your Corporate Job
Many new businesses are started on the side by people who dream of being their own bosses. There are pluses to working for someone else while you develop your dream business. You have a guaranteed paycheck, a predictable routine, and risk-free time outside of work hours to do a little research, pick up a few clients, and get a head start before you quit.nnThink about what you really want from your new businessnThere are many business models on which you can develop a solid, p
May 14, 2009
Article
Nonprofit Communications Tips â Be Prepared With Communications Tools
A little advance preparation will help you get ready now for any marketing or public relations opportunity that comes along. Spending some time on these items before they are needed will ensure you can respond quickly and professionally when you get a media call, need to whip together a promotional package for an event or project, develop a proposal or speak at a conference. nn⢠A key messages document - short 1-3 sentence statements on topics like mission, operations, key
March 4, 2008
Article
Think Rich! Entrepreneurial Thinking For Nonprofit Executives
Are you a nonprofit executive searching for a breakthrough formula to advance your organization?nDo you want to raise more money, attract more volunteers and supporters, and recruit and keep top-notch staff and board members?nHave you devoted a lot of time and resources to new initiatives that never took off or were embraced by your organization?nnJoin Make It Countâs upcoming free teleseminar on Think Rich: The Entrepreneurial Mindset for Nonprofit Executives.nAs a nonprof
March 4, 2008
Article
80/20 Series - High Return Communications With Sherri Garrity
Are you trying to keep up with the pack, and find yourself constantly checking to see what the âothersâ are doing, before you commit to your own projects?nDo you struggle with how to fit the new online media into your existing program of communicating with your members, donors and media?nDo your communications activities seemingly take forever to produce, leaving you feeling like a slave to your next production deadline?nHave your plans become a fill-in-the-blank exercise
March 4, 2008
Article
What Fundtraising And One Night Stands Have In Common
Dear Non-Profit Organization,nI haven't heard from you in awhile and I admit, it hurts. I find it hard to believe you aren't answering my letters or returning my calls. I thought we got along so well and we seemed to have so much in common. I really hoped our relationship was going to be long term. I don't know how to put this delicately, but it seems like once you got what you wanted, you weren't interested anymore. I know you're busy but I've detected a pattern. I only hear
March 4, 2008
Article
Communications Plans For Nonprofits â Strategic Shortcuts For Planning On The F
Many organizations, large and small, do not have the luxury of preparing well-researched, detailed communications strategies for every opportunity that comes along. Much of the time, project management and communications are âjust in timeâ activities. nWhether or not you already have an annual communications plan, youâll likely have some ideas or things youâd like to do next year. Your organizationâs strategic plan or a priorities document will outline the broader g
March 4, 2008
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