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‘Networking’ – The origin, a definition and busting some myths about what it is and what it isn’t
If you took the time to ask a dozen people what they thought networking is in the context of business (*) then you would probably hear the following common answers.
• It’s about connecting with new people
• It’s about going to networking events
• It’s about building relationships
• It’s about selling yourself face-to-face to individuals and small groups
• It’s about getting referrals
There is a degree of inconsistency about what the actual act or art of networking is and why indeed anyone would want to participate in it.
Networking -The origin
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