Sonia Sood

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Articles by this expert

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19 total
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A corporate shell could be liken to a house that had been occupied by a family, prior to the family moving out it was a home. But now it is just shell, a skeleton a plain house with nobody in it, but if a family was to purchase the house and moves in, it becomes a home. nnSimilar, a corporate shell was once the home of an operating company but once the operating company ceases to reside there because of adverse circumstances ( bankruptcy or liquidation ) all that remains is t

March 29, 2008

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Most entrepreneurs get paranoid over the idea of starting a business. With so many federal, state, and, local laws governing any business, it becomes crucial to make an informed decision about the venture. Here are a few steps worth considering before your business takes off in full swingnMost of us get paranoid over the idea of starting a business. With so many federal, state, and, local laws governing any business, it becomes crucial to make an informed decision about the v

March 28, 2008

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For many, the American dream of owning a business is in queue right behind owning a home. I was a teenager when I owned my first business. Since then I have bought or started many businesses and helped others do the same. Here are some common mistakes I have witnessed or committed myself. nnPaying too much nnThis results from the combination of all other mistakes. Many new business owners set themselves up for failure by paying too much, which results in higher loan payments,

March 28, 2008

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For a couple of years now I have used a computer for everything from writing articles, to communicate, to playing games and to printing addresses onto envelopes. My laptop is never far away, it is usually by my side or on my knees, and the furthest it ever gets from my side is when I am on the toilet or in the swimming pool. Recently though I had to write a personal letter to my mother, just to say hello sort of thing and I thought that a printed letter would not be quite the

March 27, 2008

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How did you spend your day yesterday? When was the last time you went to see a movie? Can you remember the plot line? What did you do on your last vacation? Did you enjoy a particular meal, or visit a special tourist site that meant something special to you? While none of the answers to these questions matter in the overall scheme of life, they are a part of your life, and may very well matter to you at some point in time. nLearning to journal our experiences, and the special

March 27, 2008

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Most of us have heard of the 7 deadly sins: Vanity, Anger, Envy, Lust, Greed, and Sloth & Gluttony. But did you know that these could be applied to marketing? In fact learning how these sins can negatively affect your marketing can be a great help. nnWe've also come up with an 8th sin, that is, in our belief, as big a sin as the other 7. We're saving this one for last. Over the next few weeks, we'll cover each of the 8 deadly sins and how they can kill your marketing and your

March 26, 2008

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What if there were things you could start doing now that could help you to market more successfully in the future? Even if you didn’t have your marketing act together over the past year. Well, there are. n(1) Review your past marketing activities and results nnTake some time to review all of your marketing activities and try to understand which ones worked best. And when I say “worked best” I mean, which ones resulted in more clients, more customers, more sales, or more

March 25, 2008

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Broadband is a high-speed Internet connection that provides a large bandwidth. It is considered a very quick connection. It is an "always-on" type of connection and can transmit data at a much faster rate than your usual dialup connection. Broadband also has the added advantage of not tying up your phone line, which means you can use the both the Internet and telephone at the same time. Broadband can be provided from a variety of sources, including over the top of your phone

March 25, 2008

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Most people put popup ads and Spam in the same category; they genuinely don't believe in their effectiveness. nnHowever, marketing statistics show that popup ads are powerful marketing tools that can significantly increase your sales and subscribers to your opt-in list or newsletter. On the flip side, popup ads are the third most hated entity on the Internet, behind Spam and adware. This is because most popup ads are the rude interrupting variety that traps the user into an u

March 24, 2008

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Last weekend I was in Atlanta with my wife promoting her latest fitness book. It was a fantastic event. We made some really great connections and my wife sold a lot of books. People flocked in from all over the region with their accolades, questions, and concerns. My wife was there in person to answer them all. nnAlthough she loved the exposure, more people actually came out to support my wife than either of us had anticipated. As a result, during her first full session of pr

March 23, 2008

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Feel Free to reprint this article in newsletters and on websites, with resource box included. If you use this article, please send a brief message to let me know where it appeared: nYour computer is as slow as molasses. Your mouse freezes every 15 minutes, and that Microsoft Word program just won’t seem to open. nnYou might have a virus. nnJust what exactly is a virus? What kind is in your computer? How did it get there? How is it spreading and wreaking such havoc? And why

March 20, 2008

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Twenty-three chefs who cooked for world royalty and heads of state (The Club des Chefs des Chefs) were, during their 1987 visit to the U.S., wined and dined with the best our finest chefs had to offer. What impressed them most? Lunch at an Amish farm in Pennsylvania, where they ate homegrown new potatoes, string beans with cream sauce and corn, charcoal-grilled chicken, and baked ham, washed down with homemade root beer and peppermint tea, served by the family in a barn lined

March 20, 2008