Spiros Tsaltas
ABD, MMath, MSc, MBI, MEng. BSc.
Free
Spiros is a Top-Tier Management Consultant and a former University Professor (MBA Level) Expert
Spiros Tsaltas Quick Facts
- Main Areas
- Customer Loyalty, Business Coaching, SCM, Operations, Technology Management
- Career Focus
- Top- Tier Management Consultant | University Professor | Business Coach | Executive Coach & Mentor
- Affiliation
- HIREghana (www.HIREgh.com) & HireLoyalty (www.HireLoyalty.com)
Spiros Tsaltas, a Top-Tier Management Consultant and a former University Professor (RSM MBA, CUNY, etc), is a seasoned Technology & Operations Executive. Spiros has hands-on experience on setting up all sorts of Startups both in the US and in Europe. He is an active transformational leader and strategist with extensive experience on Boards of Advisors & Boards of Directors. He is currently assisting a couple of Ghanaian and other West African StartUps and SMEs with the setup of their Boards and Strategy items.
Spiros welcomes any feedback/ comments/ remarks/ suggestions via your email message to Spiros.Ghana@gmail.com
Spiros is currently aslo associated with HIREghana (www.HIREgh.com) & HireLoyalty (www.HireLoyalty.com)
Articles by this expert
SelfGrowth articles and saved writing connected to this expert.
Article
PPC campaigns in Ghana
The motivation for this article was this very question asked during a Digital Marketing workshop Ibukun was facilitating a couple of weeks ago in Accra. PPC: What is it? PPC stands for Pay-Per-Click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC. (definition from Wordstream)
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Inbound PR : Spiros talks to Iliyana
This is a 12-question interview with Iliyana Stareva, the creator of Inbound PR and the author of Inbound PR, the first book on this topic. Her book was published end of April/ 2 months ago- yeap, really hot off the press. Iliyana works for Hubspot, the company that ‘gave’ us Inbound Marketing 10+ years ago. More specifically, Iliyana Stareva is a Global Partner Program Manager at HubSpot and author But let’s go on with the interview please. (Disclaimer: we do not have any financial gain or other financial motivation from this interview nor from the sales of the mentioned book)
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Customer Effort Score (CES)- A Modern Intro
In the past, I have talked about NPS (Net Promoter Score) as the de facto standard for measuring Customer Loyalty. In 2008, the CCC (Customer Contact Leadership Council) a division of the Corporate Executive Board (CEB is now part of Gardner) created the Customer Effort Score (CES), as a better alte ative to NPS. CCL believes their CES metric to be both a better and more predictive method of surveying customers.
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Consumer Touchpoints for Marketing & PR
This is an extract from a talk that we gave on April 18th 2018 at MEST (Meltwater Entrepreneurial School of Technology), as par of our CSR Activities for April, the International Month of Customer Loyalty Why care about Consumer Touchpoints? The most common mistake Marketers do, is to go from defining the potential target-customers’ profiles (we talked in the past briefly about marketing personas/ customer personas) to plan the Customer Journey.
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Strategy for StartUps and Others, Part-2
Any organization, whether non-profit or for profit, whether small or large, whether a startup or a well- established and mature business, without a strategy it would drift away from its vision, mission and of course from its customers too. This is a follow- up from last week’s posting. Here we would look at HR, PR and Process Strategy issues for StartUps and other organizations. StartUps & Strategy for HR .r
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6- WhatsApp ways for better Customer Loyalty
I have been writing about Social Media, Inbound Marketing and Customer Loyalty. Let's have a look today specifically on (using) WhatsApp. WhatsApp has been growing in leaps and bounds: In 2015, WhatsApp had 1 billion monthly users who...rn...Who (the users) exchanged 42 billion messagesrn....and 1.6 billion photos a day. The WhatsApp platform supports 53 languages, which makes it a powerful marketing tool.r
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Strategy for StartUps and Others, Part-1
Any organization, whether non-profit or for profit, whether small or large, whether a startup or a well- established and mature business, without a strategy it would drift away from its vision, mission and of course from its customers too (yes, non-profits have customers too: they are called and they are the ‘beneficiaries’ of the non-profit). Strategy in Ghanaian StartUps? What prompted me to write this article, was a recent posting on the success of World Bank’s programmmes in Ghana and my recent personal discussions from some StartUp founders who have approached me for guidance.
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Choosing Board Members Part 1: The Basics
Obviously choosing a BoD properly should result into a visible and measurable set of benefits for any organization. This article will give you a brief exposure on some of guidelines, rules of thumb and best practices. Most of these are also applicable when you are setting up a Board of Advisors for your organization or any other Governance Body. The Value of a BoD
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Client Satisfaction versus Client Loyalty
Client Satisfaction versus Client Loyalty It has been so nice to see people happy with their Holiday- shopping carrying their purchases with a smile. But, is a happy & satisfied customer really what any merchant should be after? You are happy with what you bought. No question about it. What will you buy gain the same thing (if it is a consumable)—same brand/ same service from the same merchant or vendor? Or, will you even go back to the same store/ vendor to buy something else? You see, a happy, delighted and satisfied customer is not ‘automatically’ a Loyal Customer.r
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Human Issues in Startups
This is just a list of human- challenges that we all face in any organization, but they tend to be/get a bit more ‘escalated’ in Startup environments, especially if it is your first Startup experience. The 1-to-1 Challenges These are issues that your employees or colleagues, or vendors, or subcontractors, or ever yourself might have.
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All about ...Smarketing!!!
As an entrepreneur, one of the most important exercises you can undertake for your business is determining the marketing and sales processes that lead to the purchase of your product. The sales funnel is a particularly well-known and overused term in today’s global economy. Yet one mistake that it is continually made, is the attempt (deliberate or not) to completely distinguish marketing from the sales process. Hence it is not surprising to see sales and marketing teams attack each other in the corporate setting as though they are on opposing teams.
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Your USP in 2019: redefining it & Rethinking it
Rethinking and Redefinig your USP By Spiros Tsaltas This article is a combination two lectures that I gave a few weeks ago: one for the Hult Prize at the U. of Ghana and one at the Sogakope Startup Day (an event co-sponsored by HIREghana). What is a USP? Allow me to start with a definition from Wikipedia (the internet is full of USP definitions): A Unique Selling Proposition or Unique Selling Point (USP) refers to the unique benefit exhibited by a company, service, product or brand that enables it to stand out from competitors.r
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Websites & resources
SelfGrowth-published websites, downloads, and contributor profile websites connected to this expert.
Website
Bea Masters Coffee - Organic Ghanaian Cofee
The only organic coffee company in Ghana. Also 10% of profits go to educate Women Farmers. Ships abroadr It has a blog on coffee (heart) and it's business.
January 21, 2019
Website
HireLoyalty
It is a corporate site with an excellent blog on Customer Loyalty issues.
February 16, 2017