Spiros Tsaltas
ABD, MMath, MSc, MBI, MEng. BSc.
Free
Spiros is a Top-Tier Management Consultant and a former University Professor (MBA Level) Expert
Spiros Tsaltas Quick Facts
- Main Areas
- Customer Loyalty, Business Coaching, SCM, Operations, Technology Management
- Career Focus
- Top- Tier Management Consultant | University Professor | Business Coach | Executive Coach & Mentor
- Affiliation
- HIREghana (www.HIREgh.com) & HireLoyalty (www.HireLoyalty.com)
Spiros Tsaltas, a Top-Tier Management Consultant and a former University Professor (RSM MBA, CUNY, etc), is a seasoned Technology & Operations Executive. Spiros has hands-on experience on setting up all sorts of Startups both in the US and in Europe. He is an active transformational leader and strategist with extensive experience on Boards of Advisors & Boards of Directors. He is currently assisting a couple of Ghanaian and other West African StartUps and SMEs with the setup of their Boards and Strategy items.
Spiros welcomes any feedback/ comments/ remarks/ suggestions via your email message to Spiros.Ghana@gmail.com
Spiros is currently aslo associated with HIREghana (www.HIREgh.com) & HireLoyalty (www.HireLoyalty.com)
Articles by this expert
SelfGrowth articles and saved writing connected to this expert.
Article
2018 + Digital Darwinism
Almost every professional has the right tools for his/her trade and Digital Marketers are no exception to it. A lot of times, we are asked by clients or even other colleagues: what is the best tool for this or for that digital marketing functionality? This is a natural, intuitive and rather a simple question, but the answer is anything but straightforward. Kindly allow me to elaborate:
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Customer Loyalty & the Bowman's Clock
Customer loyalty and client retention is the primary focus of our PR Firm: HireLoyalty. If you have followed our past articles, you would have seen that all the topics which we write about end up with how the companies can influence customer loyalty and retention. At HireLoyalty we believe that true ‘fans’ and fanatics of businesses make up the core of the survival of every business. This explains why loyalty is imperative to all organizations whether for-profit or non-profit.
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Consumer Touchpoints for Marketing & PR
This is an extract from a talk that we gave on April 18th 2018 at MEST (Meltwater Entrepreneurial School of Technology), as par of our CSR Activities for April, the International Month of Customer Loyalty Why care about Consumer Touchpoints? The most common mistake Marketers do, is to go from defining the potential target-customers’ profiles (we talked in the past briefly about marketing personas/ customer personas) to plan the Customer Journey.
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Inbound PR: The New PR
You most likely have heard of Inbound Marketing – a famed tool used by all marketers today for spotting, developing and nurturing prospects to become customers. Inbound Marketing was created a bit more than 10 years ago by a company named Hubspot (by the way, they have a very good & free online Inbound Marketing class). The Inbound methodology is built around 4 key practices which are:
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PPC campaigns in Ghana
The motivation for this article was this very question asked during a Digital Marketing workshop Ibukun was facilitating a couple of weeks ago in Accra. PPC: What is it? PPC stands for Pay-Per-Click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC. (definition from Wordstream)
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Digital Vietnam: When Analytics go Wrong.
I was a bit bored during the weekend and I started watching on Youtube a History Channel Documentary which had a reference on the Vietnam War and mistakes made by the American side. Basically what American Military did was using measurements and analytics the wrong way. And to my eyes, Digital Marketing today is doing the same thing. Allow me to elaborate my point- of- view please. Success Analytics in Vietnamr
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All you ever wanted to know about Business Plans
This article is based 'loosely' on my same-topic interview for GBC Radios' Uniiq Business Hour program of past Thursday, the 15th of February; this is by no means an full and comprehensive look at Business Plans. There are a lot of myths and misperception regarding what a Business Plan is, what is for, and how to write a good one. Most amazing thing is that almost all people who write books or give (especially paid-) advice on writing Business Plans -even in Ghana, they have rarely run a few successful businesses themselves. The Business Plan: This & Thatr
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an Intro to Dark Social
We have been writing about Social Media, Inbound Marketing and Customer Loyalty. Let’s have a look today specifically on (using) WhatsApp. Although we use WhatsApp as our Business Case Example since almost everybody is using it, all things mentioned here are applicable for any other Dark Social setup. But, what is Dark Social? Have you shared an article/ URL (maybe one of our own?) with WhatsApp? Or with an email? Then…. Congratulations! You have been an active element in the “Dark Social.
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Human Issues in Startups
This is just a list of human- challenges that we all face in any organization, but they tend to be/get a bit more ‘escalated’ in Startup environments, especially if it is your first Startup experience. The 1-to-1 Challenges These are issues that your employees or colleagues, or vendors, or subcontractors, or ever yourself might have.
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Inbound PR : Spiros talks to Iliyana
This is a 12-question interview with Iliyana Stareva, the creator of Inbound PR and the author of Inbound PR, the first book on this topic. Her book was published end of April/ 2 months ago- yeap, really hot off the press. Iliyana works for Hubspot, the company that ‘gave’ us Inbound Marketing 10+ years ago. More specifically, Iliyana Stareva is a Global Partner Program Manager at HubSpot and author But let’s go on with the interview please. (Disclaimer: we do not have any financial gain or other financial motivation from this interview nor from the sales of the mentioned book)
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Your USP in 2019: redefining it & Rethinking it
Rethinking and Redefinig your USP By Spiros Tsaltas This article is a combination two lectures that I gave a few weeks ago: one for the Hult Prize at the U. of Ghana and one at the Sogakope Startup Day (an event co-sponsored by HIREghana). What is a USP? Allow me to start with a definition from Wikipedia (the internet is full of USP definitions): A Unique Selling Proposition or Unique Selling Point (USP) refers to the unique benefit exhibited by a company, service, product or brand that enables it to stand out from competitors.r
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Your USP in 2019: redefining it & Rethinking it
Rethinking and Redefinig your USP By Spiros Tsaltas This article is a combination two lectures that I gave a few weeks ago: one for the Hult Prize at the U. of Ghana and one at the Sogakope Startup Day (an event co-sponsored by HIREghana). What is a USP? Allow me to start with a definition from Wikipedia (the internet is full of USP definitions): A Unique Selling Proposition or Unique Selling Point (USP) refers to the unique benefit exhibited by a company, service, product or brand that enables it to stand out from competitors.r
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