Stephanie Meacham
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Marketing with Custom Inflatables Expert
Stephanie Meacham Quick Facts
Stephanie Meacham is an advocate of smart marketing and having fun. Combining the two is even better! Helping large and small businesses find affordable and clever uses for their inflatables is one of her passions. Because inflatables offer the complete package (a marketing "holy grail" if you will), they have been repeatedly proven to achieving exceptional results for those who use them.
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The Science of Getting More Traffic to Your Trade Show Booth
What do heat maps and shopping have to do with trade shows? Most marketers know that heat maps are developed by following the eye path of customers as they look over advertising material such as websites, brochures, etc. What you may not know, however, is that the same eye-catching elements that perform well online or in print can also pull top performances with trade show displays.
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Discover the Serious Side of Promoting with Fun Inflatable Parade Balloons
Parades have always been one of the best ways to generate excitement. Usually centered on a holiday such as Veteran's Day, July 4th or Thanksgiving, this fun gathering of the masses is a tradition that goes back well over a century. But savvy business owners and organization managers will take note of one fact: A parade equates to a captive audience. And don't we all just love a captive audience?! 3 Important Strategies for Making the Most of Parade Exposure
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3 Ways to Gain More Exposure with Event Marketing
Fairs, conventions, trade shows… events such as these have many things in common, but one stands far and above the rest. They draw huge crowds. That means, in order to achieve success, you have to get noticed. Easier said than done with thousands of people milling about. Since the golden rule of event marketing is to attract attention, you have to thing outside the box (or booth). Here are 3 ways you can stand out from the crowd and ensure higher traffic levels for your exhibit. #1 - If They Go Low, You Go High
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3 Ways to Boost Team Spirit and Attendance with Inflatables
Whether you work in pro, high school or college sports marketing and promotions, one of your primary goals is to increase attendance. If you have no fans in the stands, everything else suffers. Admission revenues decline; concession stand income is reduced, and sponsors lose interest. The question has always been: How do I boost team spirit and attendance in a way that won't break my bank? Inflatables get the job done.
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7 Proven Tools that Increase Marketing Response for Community & Nonprofit Events
Creating goodwill. Giving back. Celebrating your community. Raising funds for worthy causes. These and others are excellent reasons for participating in community events. But, marketing in these venues can be tricky. Will you get lost in the crowd? Are you able to attract attention? Are the tools you've been using effective? Are they cumbersome to transport and set up? Do they work in the ways you want them to work? Let me share 7 easy-to-use tools that have been proven to increase your response when marketing at nonprofit events.
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3 Grand Opening Ideas that Set the Stage for Your Business
While there are no firm statistics, professionals have noticed that the majority of businesses that close within the first two years did not have an official grand opening event. Those same pros continue to surmise that if you create a successful grand opening, you'll set the pace for the weeks and months ahead. This has never been truer than it is today, as we see company after company closing its doors or downsizing. But what can be done for your particular business? Which types of grand opening ideas can draw the attention of customers as well as the media?
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3 Product Launch Ideas Designed to Deliver Primo Results
Inflatable Product Replicas Punch Up Your Product Launch There are literally hundreds of thousands of new products launched every year. The enormous task of bringing these products to the attention of the public falls in the laps of business owners and/or marketing directors. Your choices for promotion may seem obvious. There's the traditional mass mailing. You could opt for a coupon insert in the local papers. Or you could break the mold and add one (or all) of these 3 product launch ideas to the mix and see primo results. 1. Point-of-Purchase, Inflatable Product Replicas
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Custom Inflatable Colons Take the Scary Out of Screenings
There are certain things the vast majority of the population is extremely uncomfortable talking about. Included on that short list are changing their diets, their in-laws coming to visit and cancer. (The in-laws are probably the most intimidating of the three!) In order to converse with people about these and other awkward topics, you have to navigate around the emotional brick wall.
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Inflatable Stage Props: The Flexible Choice for Concerts, Theater & TV Shows
Whether you're producing a rock concert, a theatrical performance or a television show, props are major elements in the mix. Coming up with everything needed to make the stage interesting and inviting to your audience can send you running from one corner of the world to another. And when finding a readymade purple dragon wearing a tutu proves insurmountable, you turn to expensive artists who develop something crafted from wood, metal or hard plastic. (A nightmare to ship from city to city.)
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Easy and Effective Event Marketing with Portable Trade Show Booths
Have you ever watched a trade show manager at work? Shipping manifest in one hand and cell phone pressed to her ear, she tried to bring order out of chaos. Scanning a crowded exhibit hall for a late display vendor, she watches the clock as the limited time available for set up slips away and a critical part of her booth remains AWOL. If you've ever been that unlucky manager you know the helpless feeling of depending on others to make your display pop. But opt for inflatable and portable trade show booths and you might just find your next event is stress free.
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Rooftop Advertising with Inflatables Offers Big Impact in Small Packages
These days, your advertising dollar has to work hard. Your customer’s attention is being pulled in a hundred directions, and the competition for her time – and money – is fierce. What you need is a big presence with the power to captivate and charm an audience. That’s where inflatable rooftop advertising really shines. Three Big Elements of Effective Rooftop Displaysr
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Inflatable Arches Add Fun to Cause Based Racing Events
When you need an entrance – or an exit – custom inflatable archways mark the route in a highly professional manner. From corralling runners, to guiding visitors to the festival gate, to serving as a photo opp, inflatable arches light the way like beacons. And, because they are brandable, your sponsors get great exposure at the event and in the media. Attention Grabbingr
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