Susan Friedmann
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Article
KYSS Chaos Goodbye: How to Keep Your Strategies Simple and Gain More Time to Enjoy Your Riches in Niches!
Today, I have important advice just for you. Keep your strategies simple. n nYou've likely heard of simplifying your life. From bookshelves to daytime talk shows, simplicity is a hot topic. When it comes to your business, pairing down and doing less isn't usually the prescribed strategy for success, but it's certainly essential to staying satisfied in your niche. n n In his keynote speech at the 2006 SXSW Interactive Media Festival, Jason Fried said, "You don't need to outdo
April 21, 2009
Article
Fighting The Fear
Exhibiting in economically turbulent times is problematic. Yet the challenge may not lie exactly where you think it does.nnIt's not the falling Dow Jones that's the problem. It's not the S&P, nor the price of oil. It's not even the constant reiteration that we're headed into the Great Depression II.nnNo. The problem instead lies in the resultant consumer confidence crisis. People -- both on an organizational and individual level -- are afraid to buy. The constant bad news has
April 20, 2009
Article
How to Make Your Niche Follow You Anywhere
Is your niche happy with you? Does the media hang on your every word? Will they still love you tomorrow? To build strong, lasting relationships, you must remain front and center. The allure is all in your availability. n nAs an adroit Nichepreneur®, making constant, consistent connections helps your niche get to know you. Some of the most powerful resources that improve your accessibility - without losing precious time - are online. By crafting blog posts, you engage your ta
February 21, 2009
Article
Six Advantages to Virtual Trade Shows
A virtual trade show is a cross between a webcast meeting and a video game. And it's the next big trend in trade shows. Although a mere 1% of all trade shows are now held online, industry experts expect that by 2015, more than 25% of trade shows will be conducted in virtual environments. That's a market you can't afford to ignore.n nLike online meetings, a virtual trade show can be simple or breathtakingly realistic. The simplest assemble a series of pages, each one a virtual
February 12, 2009
Article
Protecting Your Interests: Using Competitive Intelligence Gathering Techniques at Tradeshows To Safeguard Your Bottom Line
"This looks absolutely amazing!" The attendee was smiling, eyes bright, a wide grin. "If this is what I think it is, I'm pretty sure this piece of equipment will solve all of our problems." He turned to the booth staffer, a young woman at her very first show. "Could you tell me how it works?ânnThe staffer, thrilled at the possibility of selling a piece of equipment that sells for hundreds of thousands of dollars, was more than accommodating. She answered every question, eve
August 29, 2008
Article
Social Networking: The Five Biggest Mistakes Nichepreneurs⢠Make
Over half of all Americans between the ages of 15-34 consider themselves active social network users. They regularly visit well-known social networking sites, such as MySpace or Facebook, or log onto specialty social networks, like Ravelry (devoted to the fiber arts) or GroupRecipes (for the foodie set). While industry research tells us that television watching is declining, especially among this age group, social network use is on the rise: average users spend seven to eight
August 22, 2008
Article
Rising Exhibiting Costs Places New Premium on Efficiency
There is good news in the world of tradeshow research: according to a recent study by Exhibit Surveys, an industry research group, a considerable number of new attendees are coming to tradeshows. At the same time, 39 percent of attendees report that their buying decisions are favorably influenced after viewing a company's exhibit.nnThat's the good news. The bad news is that the rising fuel, energy, and transportation costs that are impacting every sector of the economy have n
July 1, 2008
Article
Super Seminars: Enhance Your Expert Identity By Teaching the Classes Everyone Wants to Take!
Seminars, workshops, boot camps and other educational programming is very popular, with the public and with savvy entrepreneurs. We're in an age where information is the ultimate commodity: our value is largely determined by how much we know and what we can do with that knowledge.nnAnything a consumer can do to add to their knowledge base has real value and appeal. At the same time, an opportunity to showcase your specialized knowledge can enhance your Expert Identity and mak
June 30, 2008
Article
Who Put All These Trees In The Forest? Making Pre-show Promotion Stand Out!
There's a lot of pressure on marketing departments today: a tightening economy and increasingly competitive environment means that every promotional effort must generate a positive return. Every decision has to be viewed critically, and that includes the decision to participate in tradeshows.nnShow participation must, for many exhibitors, generate a positive, demonstrable ROI if exhibiting is to remain a viable part of the marketing strategy. This means taking advantage of ev
May 26, 2008
Article
Saving Time And Energy: A 6 Step Process To Adopting New Technology
"You Tube? Best marketing tool EVER!"n n"If you're in business, you absolutely, positively have to be on MySpace."n n"All the best marketers have blogs...or podcasts...or streaming video on their websites..."n nSound familiar? It seems as if a day doesn't go by without some new technological tidbit, guaranteed to transform the business world as we know it, is making all the papers. Blogging is hot one day, passe the next. You Tube is the place you want to be -- unless you don
May 20, 2008
Article
Consultative Selling for Nichepreneursâ¢
Achieving Riches in Niches means occupying a dual role: acting first as a skilled professional, you must also be a powerful, effective sales force. Not only do you perform the services your clients value, but you promote and market yourself as the best place to obtain those services.n nWhile you may be very confident in your professional skills, it's the sales part of the equation that's proving to be problematic for many Nichepreneurs™. Don't worry. You're not alone! M
April 23, 2008
Article
The Power of Asking Questions: 7 Strategies to Discovering What Your Prospects Really Need
Make no mistake -- you're in a rough spot. Exhibiting is a competitive environment. You're vying for attendee's attention, against companies that are larger, better-funded, with newer exhibits and cooler ideas than you've got.n nWhat this means is that anything you can do to differentiate yourself from the crowd is a "Very Good Thing." Being different gives you an edge over the masses. On the other hand, being different invariably costs money.n nOr maybe not. You can differen
April 22, 2008