Susan Friesen
BBA
Free
Web Development Specialist, eBusiness & Marketing Consultant, and Social Media Advisor Expert
Susan Friesen Quick Facts
- Main Areas
- Brand Development and Digital Marketing
- Career Focus
- Business Owner
- Affiliation
- BPW Abbotsford, Langley
Susan Friesen, founder of the award-winning Canadian boutique web development and digital marketing agency, eVision Media, is a visionary brand strategist who works with entrepreneurs and small business owners who lack confidence and clarity in their online presence.
Her passion for empowering female entrepreneurs to succeed in the digital world has earned her a reputation as a leading authority in the marketing industry.
Tapping into her 20+ years of experience in branding and marketing, along with her unique ability to see the bigger picture, and bring it into reality, Susan helps clients to simplify their marketing strategies through a proven process of success, while providing personalized guidance every step of the way.
Clients who work with Susan and her team gain not only greater clarity on how they can implement a professional brand positioning strategy, but they also feel more confident and have peace of mind knowing their online presence is in trustworthy and caring hands.
Visit www.BrandIdentitySteps.com and download your FREE guide: "Unlocking Customer Trust and Business Growth: Your 7-Step Guide to Defining a Compelling Brand Identity that Appeals to Your Perfect Clients".
Free Articles & Book Excerpts
Free Audio & Video Samples
Articles by this expert
SelfGrowth articles and saved writing connected to this expert.
Article
Why Entrepreneurs Shouldn’t Build Their Own Websites
There, I said it. After reading this article, you'll understand why… Back when I was at the Vancouver Film School learning how to build websites, there was no such thing as Wordpress or even content management systems for that matter. If you wanted a website created, you had to know two things: a thorough understanding of HTML (CSS was just starting to emerge at that time) and a solid comprehension of what you were doing on the World Wide Web. The World Wide Web’s landscape has changed dramatically since then.
Recently added
Article
The Importance of Brand Consistency
What is a brand anyway? Many people think it’s a logo or website, but it’s much more than that. A brand is not only what people see when your business is presented to them, but it’s also what they feel. And it’s that feeling that makes or breaks a business. It’s the perception of what your audience thinks and feels about you and your business that makes up your brand.
Recently added
Article
5 Huge Reasons Why Your Website Should Be Treated Like A Busy City Storefront
When I was a young girl, my Oma and Opa owned a bakery in Lilloette BC. Each summer my brother and I got to go and visit them for a week or so and oh, what a treat that was! I remember standing in front of the bakery window, with wide-open eyes as I scoured all the tasty treats and hoped with all my might that Oma would share a morsel or two with her favourite granddaughter. ï Of course, from a 10 year old’s perspective, I didn’t look at their bakery as a business, but a place of awe and wonder where delectable, mouth watering pies and pastries were miraculously created.
Recently added
Article
What Excuse Are You Using to Not Get Professional Photos Done? I bet it’s not any better than mine
“Why do you think you’re not pretty?” This was the question asked of me from one of our long-time clients-tu ed-friend after I finally got the nerve to get professional photos done and posted several of them on Facebook. More on answering that thought-provoking question in a moment but first, I wanted to share the reason why I FINALLY got the photos done. Ever heard of the saying, “Do as I say and not as I do”? I was getting tired of saying that to clients when I saw their beach photo or a picture of their kids as a representation of their brand on social media.
Recently added
Article
The Hidden Cost of FREE: 5 Ways Free/Low Cost Website Templates Kill Your Business
As a new business owner, it can be tempting to want to save a few bucks by setting up your website using free or low cost website template services. While it's true, you may be able to get up and running in a few minutes, there are some hidden costs to setting up your online presence using these website building tools. As an experienced professional, over the years my team and I have had to help "rescue" many businesses from these so-called easy website solutions. Their level of frustration and lack of results finally got to the point of picking up the phone and getting help.r
Recently added
Article
The Ugly Truth: Why SEO Isn't Driving Sales for Your Website
7 Things you can start doing now to turn that aroundr It’s been said that you can lead a horse to water, but you can’t make him drink. This is certainly true in marketing. While business owners are hungry to get 1st page Google rankings, sometimes they are puzzled why greater traffic doesn’t lead to greater sales. After reading this article, you’ll find out what SEO is, what it isn’t, and how to harness the power of SEO to drive sales for your business. What SEO Isr
Recently added
Article
7 Compelling Reasons to Hire a Marketing Team For a Big Business Boost
Are you short on time for marketing your business? Do you have so many marketing ideas you're not sure where to start? If so, you're like hundreds of other business owners who say they're overwhelmed with marketing their business. While bootstrapping helps early on, as your business grows, hiring a marketing team is a smart strategy to consider. Imagine the time, energy, and focus you'd have not worrying about building your website and making ongoing updates, writing sales copy, SEO, social media, webinar management and content creation.
Recently added
Article
A Beginner’s Guide to Getting Started With Google+ for Business
You may be wondering about Google+ and if you should bother with it to help give your business some extra brand exposure. What is all the hype about anyway? Are your customers really on Google+? If you are active on Facebook, Twitter and LinkedIn isn’t that enough? Like you, many business owners are curious if they should be focusing on Google+ in their marketing efforts or if it’s just a passing phase. After reading this article, you’ll find out more about what exactly Google+ is and why you should seriously consider being active on this social media network for your business.r
Recently added
Article
Why Your Headshot May be Your Best Client Attraction Tool
5 Tips for getting professional headshots done that will build your personal brand When you are attracting customers in a digital world, first impressions are important. Many times with a quick glance at your website and photos, people make a judgment about you… and if your headshot is bad, you look bad. You want to be seen as a pro, not an amateur, so the way you present yourself in your picture is everything. After reading this article, I hope I’ve convinced yr
Recently added
Article
How the 2015 Facebook Algorithm Changes Affect You: Popular content rules while spam drools
Is Facebook marketing dead? Not yet. While it is certain that the January 2015 Facebook algorithm update will force businesses to change their strategy, there's still value to be found on Facebook for brands. While this popular Social Media channel still provides the potential to reach thousands of viewers, the challenge now is how to ensure your Facebook business page content appears in your fan's news feeds. Why Facebook made the algorithm change
Recently added
Article
10 Important Questions To Ask Your VA Before They Develop Your Website
I think VAs (Virtual Assistants) can have an important role in an entrepreneur’s business. They can help out with many tasks that are often not something that busy people want to do, nor can do. VAs can be very handy with managing calendars, sorting through dozens of emails, doing minor website updates and even helping manage campaigns to ensure all the moving pieces are all lined up.
Recently added
Article
The Benefits of Content Marketing for Non-Profits
When you think about how a charity or other non-profit promotes itself, content marketing is probably not the first thing that comes to mind. But the truth is, content marketing for non-profits shouldn’t be seen as any less important than it is for any other organization. Blogging and other forms of content should be considered key aspects of any charitable foundation’s marketing strategy, and the vast majority of marketers would agree.
Recently added