Susan Friesen
BBA
Free
Web Development Specialist, eBusiness & Marketing Consultant, and Social Media Advisor Expert
Susan Friesen Quick Facts
- Main Areas
- Brand Development and Digital Marketing
- Career Focus
- Business Owner
- Affiliation
- BPW Abbotsford, Langley
Susan Friesen, founder of the award-winning Canadian boutique web development and digital marketing agency, eVision Media, is a visionary brand strategist who works with entrepreneurs and small business owners who lack confidence and clarity in their online presence.
Her passion for empowering female entrepreneurs to succeed in the digital world has earned her a reputation as a leading authority in the marketing industry.
Tapping into her 20+ years of experience in branding and marketing, along with her unique ability to see the bigger picture, and bring it into reality, Susan helps clients to simplify their marketing strategies through a proven process of success, while providing personalized guidance every step of the way.
Clients who work with Susan and her team gain not only greater clarity on how they can implement a professional brand positioning strategy, but they also feel more confident and have peace of mind knowing their online presence is in trustworthy and caring hands.
Visit www.BrandIdentitySteps.com and download your FREE guide: "Unlocking Customer Trust and Business Growth: Your 7-Step Guide to Defining a Compelling Brand Identity that Appeals to Your Perfect Clients".
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Articles by this expert
SelfGrowth articles and saved writing connected to this expert.
Article
Getting Started on Twitter for Your Business
How to Set Your Profile, Make Connections, and Start Expanding Your Business Exposure Through Twitter July is Twitter Month for us at eVision Media so for those already using Twitter for their business stay tuned for more ‘how tos’ and tips on using Twitter for business! For those of you who haven’t braved the Twitter social media waters quite yet, this article will provide compelling reasons why you should use Twitter for business and then dive into how to set up your profile and how to get started building your following on Twitter. Why Use Twitter For Your Business?
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Believe it or not, the holidays are just around the corner. Now is the time smart businesses are planning and rolling out their holiday marketing - especially since the pandemic is still affecting supply chains and local economies. No matter what type of
Believe it or not, the holidays are just around the corner. Now is the time smart businesses are planning and rolling out their holiday marketing – especially since the pandemic is still affecting supply chains and local economies. No matter what type of small business you have, there’s no doubt the retail landscape has shifted. That means your holiday marketing plan should shift, too. Digital Plays A Major Role in 2021 Holiday Shoppingr Last year, people were shopping online like never before.
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Boost Your Brand Awareness: LinkedIn Groups Make a Comeback
Are LinkedIn Groups Dead? Not According to LinkedIn. You may already be aware of the value that LinkedIn brings to your small business social media efforts, especially in a B2B space. https://evisionmedia.ca/9-reasons-why-b2b-businesses-love-linkedin/ For several years, another benefit to using this social media channel was the ability to create your own branded LinkedIn group that helped boost brand visibility.
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3 Critical Content Marketing Strategies for Alte ative Healthcare Professionals
With millions of blogs, social media posts, and YouTube videos being published every day, figuring out how to create content that stands out from the rest can be stressful, to say the least. And when you’re operating in a highly competitive industry, like the health sector, the process can get even more overwhelming. But with a better understanding of content marketing, and how potential clients can find you online, you’ll be able to create high-value content that will help you connect with clients, build credibility, and differentiate yourself from competitors.
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How a Fall Financial Review Can Help You Boost Your Revenue This Holiday Season
With fall just a couple of days away, and the holidays closing in fast, you’re probably looking forward to some much-needed rest, relaxation, and time with family. But if you own a business, before you can enjoy any of that, you’ve got to get through what is likely your busiest time of the year. And whether it’s the pressure to meet increased demand, working longer hours, ensuring sufficient staffing, dealing with inventory issues, or something else entirely, this time of year can overwhelm even the most seasoned business owners.
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Tales from the Online Marketing Crypt #9 : Why Cheap Websites Are More Expensive Than You Think
Tales from the Online Marketing Crypt – Vol. 9 Your Website May Be Under-Performing Because It’s Underpaid During one of my usual jaunts on Facebook, I came across a post where someone was making the argument to invest properly in a website, and they listed all the reasons to do so. Heck, I could have written that post myself! rnAnd as per usual, then came many responses that all pretty much said the same thing: “But what if I have no money?”r
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How Video Establishes “Know, Like and Trust” With Your Target Audience
Tips and Strategies on Using Social Media Video Marketing to Get Your Business More Leads, Faster In last week’s article, I talked about the importance of incorporating video into your business marketing strategy. One of the top reasons I mentioned was how video increases your target market’s confidence in you. And when it comes to compelling people to purchase from you, that confidence must be fully established first.
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2018 Facebook Changes Put Community First
The Low-Down Facebook’s Latest Changes and How They Affect Your Business No doubt Facebook has dramatically changed how businesses are marketed online. With over 2 billion users Facebook offers exposure to a powerhouse of potential customers. That's why when Mark Zuckerberg announced some big changes in January, it drew many conce s with business owners on how their posts will have a reduced visibility in their follower’s newsfeed. Here’s what you need to know and do about these changes:
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5 Content Marketing Trends That Will Dominate in 2024
Without a doubt, content marketing offers one of the best ways to market your business online. But if you want your content to convert, and be able to compete with everything else that’s out there, you’ve got to keep track of the dominant content marketing trends. Otherwise, your content may end up being much less relevant, and you could miss out on some amazing techniques and tools to help you improve your content marketing strategy. Now, if you’re someone who doesn’t know much about content marketing, at this point, you may be wondering, “What is the point of all this?”
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9 Things You Must Be Clear On Before Hiring a Web Developer
I previously wrote an article about understanding the different types of web developers there are. For some types, you will need to do ALL of the planning and strategizing so you can just hand over what you want done and they will do exactly what you tell them. For others, like working with a professional web development agency, you don’t need to do all of that pre-work because they can help you with a lot of the strategy involved in building a proper website that will work best for your needs. A professional Web Development Agency can help you with your website strategy
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Why You Should Be Careful What You Post on Social Media
Social media offers numerous ways for businesses to promote their products and services, connect with customers, and gain the trust and loyalty of their followers. But despite these benefits and many others, it also provides numerous ways to instantly ruin your reputation, reminding us that you’ve got to be careful what you post on social media.
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How to Make the Right First Impression with Your Homepage Headline
A new website user needs to know they’re at the right place, right away! Earning a new lead is great, and for many small business owners, every site visit makes a big difference. If your website’s home page doesn’t convey what you’re all about right away and assures the user they’re at a site relevant to their intentions, you risk that lead bouncing to your competitors. What do you need to effectively show a user they’re at the right website? The perfect headline.
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