Susan Harrow
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Marketing Expert
Susan Harrow Quick Facts
- Main Areas
- Media coach, Marketing Strategist and Branding Expert
- Best Sellers
- Sell Yourself Without Selling Your Soul
- Career Focus
- Author, Entrepreneur, Speaker, Coach, Consultant
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Free Articles & Book Excerpts
Free Audio & Video Samples
Susan Harrow Audio & Video Programs
Susan Harrow Books
"Sell Yourself Without Selling Your Soul: A Woman's Guide to Promoting Herself, Her Business, or Her Cause with Integrity & Spirit" (HarperCollins)
http://www.prsecrets.com
"The Ultimate Guide to Getting Booked on Oprah"
http://www.bookedonoprah.com
"Get a 6-Figure Book Advance"
http://www.prsecretstore.com/sixfigurebookproposal.html
Articles by this expert
SelfGrowth articles and saved writing connected to this expert.
Article
Social Media: Use Inte et Video to Promote
We don't all have a face for the camera. Nor the desire to be the star of our own movie or promotion. Though I'm helping position, promote and media coach everyone from Fortune 500 CEOs, philanthropists and entrepreneurs, I'm actually pretty shy and prefer to be behind the scenes. If you're like me you may benefit from a different way to do videos to publicize your product, service or cause.... We all want our videos to "go viral" and have thousands of people watching, commenting, and subscribing to our feeds to keep up with our offerings.
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PR Downton Abbey Style: 5 Things You Can Learn From Their Social Media Campaign
I’m losing sleep. My sweetie and I curl up on the couch to watch hour after hour of Downton Abbey. We just started season two and already my mind is buzzing about all the ways the content in each episode has great examples that apply to publicity. The award-winning British drama created by Julian Fellowes has America hooked. Me included. It’s like watching a Shakespearean play, a soap opera and a political thriller all in one. It’s got it all – romance, rivalry, deception, and intrigue. The same elements you can use to promote your business, book, product, service or cause.
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9 Steps to Become a Thought Leader—and a Media Darling
So many people call themselves thought leaders now – but they aren’t. To be a thought leader takes some doing. It’s not so much about being original as it is about putting things together in an original way. It comes down to packaging your knowledge, skills, abilities, experiences, and yes, your thoughts in a way that makes you media worthy and worth listening to by your audience—a huge audience. Follow these nine steps to get going on the path to be respected, heard and reverberated out into the world. 1. Cultivate an opinion.
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Pitching Oprah Magazine: How to Get Featured in O Magazine & Instantly Skyrocket Your Sales
Getting featured in O, the Oprah Magazine, is like winning the Academy Award. It’s a distinction that validates your product like no other publication. In fact, getting featured in O helped raise one entrepreneur’s sales by 60% in just 30 days. But that was just the tip of the iceberg. The mention brought much needed awareness to a cause close to her heart–breast cancer. Thanks to O, The Oprah Magazine the issue is now visible on a grand scale.
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Should I Be Snarkier? Penelope Trunk vs. Tim Ferriss
I recently read a piece by Penelope Trunk (5 Time management tricks I learned from years of hating Tim Ferriss) about why she couldn’t stand Tim Ferriss (you know The 4-Hour Workweek, The 4-Hour Body phenom who teaches you how to streamline your life so you have more time to Tango – or travel the world doing stuff you love. It was mean. She called Timothy Ferriss out. She didn’t hold back. She burned her bridges. Didn’t even leave a safety rope to a ladder. No turning back. And this isn’t the first time she’s called anyone out. Just read about her “big publisher“.
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3 Ways to Make Sure Your Press Release Passes the Orgasm Test
Your press release is like setting up a dating profile. It’s got to attract the right audience and get them to call. The media knows nothing about you. They read your profile, look at your picture, assess your background. Then they decide if you’re worth the time to set up a first date, then a second date and so on, before you can be regular bedfellows. Most press releases. like most dating profiles, stink. The vast majority of press releases are filled with information that’s not relevant to a jou alist or a producer.
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Media Coaching Tips: 5 Mistakes to Avoid
I just heard a very skilled interviewee on the radio make several gaffs that made me not want to listen to him. Even though he was clearly lively and entertaining his attitude was a condescending and a bit snooty. Tone is more important than words. If we're turned off by your tone, most likely we're not going to buy your book, product, join your cause or become one of your loyal fans. 1. Don't be repetitive. Be fresh. Even if you'd told your story or shared your information thousands of times it should still sound like you're telling it for the first time.
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Preparing for Your Media Appearance: Getting Fit to Look Fabulous
The first thing people are conce ed about when they are doing a TV interview is: How do I look? They want to know what clothes to wear, how to do their make-up and hair (yes men too), how to sit to look their best. After we discuss all the cosmetic stuff we get down to media training. Mostly, this flurry of "how can I improve my appearance" happens in a last minute rush, but if you have some time to prepare I have some recommendations for inner and outer beauty so you get out your message while you glow.
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Social Networking: Engage Your Ideal Audience
In the rush to get more followers on Facebook, LinkedIn and Twitter many people forget an important principle: The principle of delight. Bring beauty, heart and delight to your posts. Social media expert George Kao recommends that you be your likable self. He says that a "sub-principle" of delight could be humor. "People post things that are cute and that are just beautiful on FaceBook and on Twitter. Or they just post something that's just simply touching, or give people a sense of aliveness." Create sticky posts. They do that is because these kinds of things are sticky.
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Twitter Facts: Did you know...
The basics of social networking and Twitter still mystify most. HubSpot reported that many Twitterers aren't tweeting at all.
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Writing & Publishing Tips: How To Get a Top Literary Agent & Sign That Coveted 6 Figure Deal
Top literary agents get about 400-1000 unsolicited queries every month from hopeful book authors. Publishing houses sometimes juggle 5000. Most of my private clients and participants in my seminar, How To Get A Six-Figure Book Advance, ask me “how is an author supposed to get an agent’s ...
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How to Get Booked on Oprah
Most people believe that getting on Oprah will make them a millionaire, their book a bestseller or their business boom. For your career to take-off like the last space shuttle, you must prepare to make the most of your appearance. Here are some hot tips to help you get invited as a guest ...
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Susan Harrow
Harrow Communications
888.839.4190
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Other highlights
Susan Harrow's clients have been on Oprah, 60 Minutes, Good Morning America, The Today Show, Extra!, Dateline, Donny & Marie, Larry King Live, Maury Povich, CNN, CSPAN, and have appeared in all the top publications including Parade, Time magazine, The New York Times, The Wall Street Jou al, USA Today, People magazine, O Magazine, Forbes, Vogue, Bazaar, and many others.
Harrow has also been featured, profiled and quoted in USA Today, The Boston Globe, The Chicago Tribune, Woman's Day, Ladies' Home Jou al, Complete Woman, Entrepreneur, Salon Magazine, the San Francisco Chronicle, The Orlando Sentinel, and Investor's Business Daily, and on NPR, national/syndicated TV and radio.