Susan Ratz

Free

Milkweed Marketing Expert

Susan Ratz Quick Facts

Articles by this expert

SelfGrowth articles and saved writing connected to this expert.

11 total

Article

Tips to Help You Get the Website You Need

Your website is the foundation of your online presence. It's also a significant investment of time and money. Here are some tips to help ensure you get the website you want. Before you hire a web developer, put together a "creative brief." Generally, website developers are not mind readers so it is important to think through your requirements. Absolutely your developer should have suggestions for you; but if you are well prepared the developer will be able to provide a more realistic quote and it will also make the process more efficient.

Recently added

Article

Ideas to Freshen Up Your Website!

When a visitor arrives at your website you want them to be intrigued and impressed. You don't want them thinking... "Are they out of business?" "They haven't posted on here in months!" Keep your website fresh with these ideas.

Recently added

Article

Marketing Is Like Growing Vegetables

Growing vegetables seems so natural - the right thing to do. But it's not really that simple. At first the beginner gardener thinks they will just find a patch of soil and throw in some plants. But I know, and you probably know better, that there are many factors in making a garden successful. Soil, fertilizer, sun, moisture, weather conditions, spacing of the plants, bugs, pests, etc. all need to be considered.

Recently added

Article

Marketing Tips For Your Farmers Market Display

You've nurtured your tomatoes from seed, they survived that crazy wet spring and even several hornworms... but finally they are ready for market along with other treasures from your fields. It can be really hard to find some time or energy to think about your farmers market display. It's essential to have great product and great service - but it's also important to give some attention to your marketing presence.

Recently added

Article

Farmers Market Banners 101

There is no doubt about it - just the basic fact of being a vendor at the farmers market will generate sales. However, there is also lots of competition at the market, where many vendors may offer the same or similar types of produce. Ideally, you want customers to remember exactly who they purchased from, to be able to tell their friends and family about you, and even become a customer outside of the market if that is an option you offer.

Recently added

Article

Number 1 Benefit of Events and 7 Tips

I've organized and executed lots of events for different reasons over the years. Events are both exciting and exhausting. But why do them? The #1 benefit of events is they bring FOCUS. Everybody gets wrapped up in events - those leading the charge, fellow staff or volunteers helping out, customers, and the media. (Who knows maybe your animals on the farm get excited when they know they are going to be greeted by hordes of children.)

Recently added

Article

Should You Continue to Do Activities That Lose Money or Break Even at Best?

Sometimes the answer is obvious, sometimes it is not. Here are some potential situations to consider: Participating in a community event. You've done a raw food demonstration there for several years but it never results in any sales. You hate to say no, and don't mind helping out but... Distributors that disappoint. A couple of stores that carry your hand made jewelry signed up in the early days of your business and you were so grateful for their support. However, even though they don't sell much they require you to drop by and re-stock every 2 weeks.

Recently added

Article

I Bought Some Ads And They Didn't Work

I bought some ads and they didn't work... this is a common phrase from small business owners. The ads were costly, but looked like a great deal. When there are very few positive results it can be a discouraging experience. First off - don't beat up on yourself. Maybe it wasn't the best business decision you ever made, but it's done. The best thing you can do now is learn from it and move on. To make better decisions in the future consider the following.

Recently added

Article

Should You Sign Up For A Tradeshow Booth?

Making a decision on whether to participate in a conference or trade show can be difficult. Organizers may show you charts outlining all of the amazing benefits. You may feel pressured to respond because of an early bird deadline that is about to expire. There are only x number of spots left and you don't want to miss out!

Recently added

Article

Getting Ready For Your Trade Show Display

You've made the decision and signed the contract to be an exhibitor at an upcoming event. To increase your success keep the following in mind. -Be recognizable and branded.

Recently added

Article

7 Blog Ideas for Green Businesses

Stuck on what to write about next for your blog? Consider these questions and let the ideas flow! 1 - Why do you do what you do? Did you experience an illness or health conce that got you started? Was there a specific childhood experience or tradition that you loved? Be personal, but then expand on how individuals can take their own personal experiences and grow from them. Look for statistics and facts related to your experience to include in your blog. For example, 'A Gluten Free Diet Is Not The End Of The World' or 'Teaching Your Children To Love The Outdoors.'

Recently added

Favorite Quotes & Thoughts from Susan Ratz

Contacting Susan Ratz

How to get started

Other highlights