Tom Bordon
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Customer Satisfaction: The Ultimate Objective of Every Entrepreneur
According to Wikipedia, “Customer satisfaction is defined as the number of customers, or percentage of total customers, whose reported experience with a firm, its products, or its services (ratings) exceeds specified satisfaction goals." Customer satisfaction is a great indicator of customer response to your products and services and your brand identity. While figures pertaining to sales or market share reflect company’s current performance in the market, the level of customer satisfaction defines the sustainability of your brand in the market.
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4 Effective Techniques for Employee Motivation
"People often say that motivation doesn't last. Well, neither does bathing - that's why we recommend it daily." ~ Zig Ziglar For the CEO, it is always a challenge to motivate his employees and also keep them motivated. Motivated employees are at the forefront to take up new challenges, adapt new ideas and deliver results. A self-motivated employee also contributes by sharing his own innovative ideas and encourages his colleagues to do the same. This article showcases some effective strategies for a CEO to motivate his employees. 1. One-on-one Approach
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Information Security – Need of the Hour for Every Organization
93 percent of large enterprises had a security breach in 2012 while 87 percent of small businesses faced a security breach in the same year which is up by 11% over the last year, says a UK-based PwC survey. This article discusses the ways in which you can protect your database from hackers. Businesses these days can’t do without Internet. From business promotion to employing cloud services for online transactions, Internet is an essential element of information, data handling and operational infrastructure.
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Strategic Thinking – The Preparation for the Future in Business
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” ~ Sun Tzu Strategic thinking is a systematic draft of steps or actions that help company not only sustain its current position but also achieve its growth targets at the end of a specific period or duration. It involves strategic planning, operational planning, managing resources effectively and identifying your target audience.
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Tips for CEOs - How to Resolve Conflicts in a Team
As the CEO, do you at times find yourself spending a critical portion of your productive hours in resolving conflicts among your team members? In other words, the time which could have been invested in more result-oriented jobs is spent on the rather unproductive and at times even frustrating job of resolving conflict.
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5 Tips to Prepare a Persuasive Business Presentation
Giving presentations, typically PowerPoint, is mostly a routine matter for CEOs and top managers Business leaders extensively use PowerPoint for a multitude of purposes including showcasing their strategies, presenting their business plans, declaring their financial results, persuading investors to put their money in their business or conducting different training sessions.
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Business Continuity Planning (BCP) – The Show Must Go On
Every business has its ups and downs. This article talks about how you can do your business continuity planning (BCP) in a better way as it is the BCP that allows you to continuously deliver your products or services even under adverse conditions. Business Continuity Planning prepares an organization for the internal interruptions – power failure, technical problems – and exte al threats like natural calamities, supply chain problems and more.
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Effective Ways For a CEO to Relieve Stress
Business meetings, tight schedules, business development activities, conferences, product launches and a heap of other responsibilities leave the CEO and associated management team exhausted, stressed and wanting for some relief out of physical and mental stress. Here we discuss some ways and techniques that can help the CEO to relieve stress and tension: Beautify the Surroundings
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5 Practical Tips To Beat The Competition
Small businesses often fail because of their inability to take into account the actual competition. The competition is usually tougher in fields where a number of small businesses are jostling for space and have more or less similar products or services on offer. To survive in that competition and rise ahead of competitors is a real challenge for small business owners. To do this, you need to study and analyze your competition right from the beginning. Here are a few tips that will help you beat your rivals: 1. Do market analysis
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6 Handy Tips to Remember When Setting Up a New Office
Setting up an office isn’t as hard as it is made out to be! Or is it? On the face of it, you think it couldn’t be much of a trouble because all you need to do is get hold of decent space, set up some furniture and workstations and get your guys in. But when you actually get around organizing it, you find it requires meticulous planning and budgeting to create just the right kind of set up required for your business. Let’s look at some essential points to keep in mind while setting up a new office for your small business.
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Inspire Innovative Thinking At Work
“To stimulate creativity, one must develop the childlike inclination for play and the childlike desire for recognition.” rn~ Albert Einstein Growth – an ever-evolving and continuous process – is an outcome of a successful innovation. As a thing of creativity evolves from an Idea, the organization should welcome new ideas and suggestions. The CEO should invite and appreciate the participation of everyone – from top to bottom in the hierarchy – throughout the organization when it comes to innovating and implementing practices to accomplish the organization's goals.
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Crisis Management 5 Tips for CEOs
Companies, big, medium, small or startups, have one thing in common – try as hard as they might, they can be, at any point of time, get hit by a crisis. The crisis or problem can strike at any time, in any form – be it product-related, financial, human resource, public relations, legal, market driven or internal.
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