Tom Shivers
Free
SEO Expert
Tom Shivers Quick Facts
- Main Areas
- Search engine optimization, conversion rate marketing, paid search
- Career Focus
- President of Capture Commerce, Inc.
- Affiliation
- AiMA, seolist, Toastmasters, Perimeter Church
I’ve found that the foundation for success in Internet marketing begins with knowing your online audience and interacting with them through search marketing (SEO and paid search). This then opens the door for bigger and better opportunities. What really animates me is seeing my work open doors, or being the catalyst that caused the greater reaction for my clients.
“The most powerful concept in marketing is owning a word in the prospect’s mind.“
from The 22 Immutable Laws of Marketing, by Ries & Trout
Internet marketing is not a game you should expect to win ove
ight. I’ve been at it for years (since 2000) and I still have questions. I hope you find this expert page useful, thought-provoking, real and fun. If you love it, hate it, think I’m crazy, or right on target with a post, let me know.
Free Articles & Book Excerpts
Articles by this expert
SelfGrowth articles and saved writing connected to this expert.
Article
Why More Traffic Just Isn’t Good Enough Anymore
With more complex algorithms that factor in local, personal and universal search features, search rankings are not always consistent.
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Activity-based costing
Why activity based costing cannot be overlookedA look into the managerial myth that activity-based costing is too much like hard work! Activity-based costing (ABC) projects traditionally create visions of armies of accountants locking themselves away in darkened rooms, working for months ...
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Making the business case for Corporate Performance Management
Making the business case for Corporate Performance Management Anyone involved in high value capital sales, such as enterprise software, will know life can be a roller coaster. One day everyone is on a high as a major deal is secured. Another day everyone is distraught when after many months of ...
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