William Simmons
M.Sc
Free
Practice Development Expert
William Simmons Quick Facts
- Main Areas
- Alte ative healthcare
- Best Sellers
- The Exponential Practice Growth Programme
- Career Focus
- Author and practice developer
I have been involved in complementary health for over 25 years as both practitioner and lecturer. During this time I noticed that there was a wide discrepancy between how successful individual clinics were - and this difference in the level of success had very little to do with the skill of the practitioner.
The clinics that were doing the best all had procedures in place allowing them to maximise the number of patients they attracted, keep hold of existing patients and seemingly generate referrals at will. They also capitalised on their sales of supplements, modalities and other back-end (after treatment) sales.
Studying and learning from these successful practitioners with thriving clinics and others in the practice development arena I used the knowledge gained to allow me to semi-retire in my mid 40s and devote myself to helping others grow their own clinics using easy to implement, ethical ideas. This know-how has now been fine-tuned, honed and polished and is available as the Exponential Practice Growth programme - a practice building manual ideal for all alte ative health practitioners and other small businesses.
When not working, teaching or writing I like to catch up with U.S. crime dramas - just in case he ever decides to pull off that one big final job!
William Simmons Books
Articles by this expert
SelfGrowth articles and saved writing connected to this expert.
Article
The Importance Of Domains - Does Having A .com On Your Website Matter?
With the new influx of Top Level domains surging onto the Internet and on to the market for you to buy and name your site after is it as important to go for the .com suffix as it used to be or are there other options available that are more suitable, that will get your site more easily ranked and found by your visitors? This article will give you all you need to know simply and easily so that you can decide - and the one thing you really need to think about...
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Why more than three quarters of your customers are leaving you - and what you can do about it!
The BBC posted a study that said as many as 76% of customers who switch loyalties between companies, claim its bad customer service that forces the change. Over three quarters of clients, customers and patients stop doing business because of basic indifference and lack of attention. Let me put that into perspective – out of every hundred customers that leave you for whatever reason 76 of them left because you either failed to solve their problem or you appeared to no longer be bothered if they did business with you!
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What My Dentists Can Teach You About Thriving In Practice (Part One)
I have two dentists. Now I’m not trying to brag (some of you may not even want to go to one!) but there is a reason for it. Let me explain… The first dentist who I visit works about 20 miles / 30 minutes from where I work and live and I see her for my regular check-ups, fillings and to visit the hygienist. She is very good and none of the work she ever carries out has hurt, I usually only have to wait a little while to be seen and the fillings stay in and look good. When you put it like that really what I am saying is that she does everything that a dentist should do…
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What My Retired Dentist Can Teach You About Premium Pricing And Client Selection
Every six months I visit this man in his early seventies at his home and after he leads me into his garage he plugs in his drill and starts grinding away at my teeth! Now just to be clear I’m not into some weird fetishes where I enjoy pain and mutilation nor is this a scene from the Dustin Hoffman film “Marathon Man”, so having ruled those two out I think I’d better explain… Quite simply, I visit a retired dentist and he still does work on my teeth.
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Five Must Implement Strategies To Grow Your Business
My old trusty 13 year old Saab has finally decided that enough’s enough and has had one minor problem too many – and is no more (or soon will be no more when I drain the petrol from the tank – which at the moment has doubled its value and the nice men from the breakers yard come to collect it) So being carless I just bought a new car… Buying this car brings up so many marketing points I have written this article to share some of them with you here, so – in no particular order – here goes:
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How To Become A Pillar Of The Community, Grow Your Business And Make More Money!
One of the major stepping-stones preventing people from attending your clinic or business in general is not so much a lack of trust in what you do - but rather a lack of trust in you. Prospective clients often have little or no idea about you as a person (they may have an inkling if they have been referred from someone) and to get them to put their money in your hands may require something to get them over this hesitation and doubt. In this article I will share with you several ways to do just that...
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A Simple Business Card Strategy Guaranteed To Turn It Into A Customer Generating Machine
It doesn't matter what profession you are in - most business owners know that once they hand out their business card one of three things happens: 1. They are either put in a wallet or hand-bag and looked at once to check the time of the appointment. 2. Used as a tooth pick or a roach for the ever increasing numbers of people that roll their own cigarettes, 3. Passed on to someone else as a referral tool.
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How To Use Google AdWords To Create Exponential Practice Growth
In this article I want to share with you a very simple internet technique to drive targeted traffic to your sites in order to start these targets on a dedicated, tailor-made conversion programme... ...and it is all based on Google AdWords - one of the most targeted advertising systems available!
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Ten incredibly easy techniques to increase your local circle of influence, increase your client base and ultimately make more money!
In this article I want to share with you ten incredibly powerful strategies that will rocket awareness of both who you are and what you can do locally. By implementing these techniques you will increase your profile, brand awareness, client base and more importantly increase your number of paying clients – all at little or no financial cost. If that sounds interesting read on...
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How A Single Internet Transaction Led To Six Ideas That Created Exponential Practice Growth
I want to show you how you can find practice / business building insights wherever and whatever you are doing. By picking the best ideas and techniques from what others are doing and incorporating them into your own business / practice you are almost guaranteed exponential practice growth. It is so easy to do and as the next two paragraphs will prove there can be useful tips anywhere if only you are prepared to look for them and apply them... I am a child of the 80's.
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A Telephone Strategy To Grow Your Business, Increase Your Client Base And Make You More Money.
Did you know your receptionists / assistants could be making you more appointments and ultimately more money? Now, I'm not talking about your receptionists / assistants making outbound phone calls / appointments / chasing up reminders / tracking down missed appointments or whatever their normal working day consists of – I am talking about something completely different… …something that not one in a thousand businesses does – and not one alte ative healthcare practice does that I am aware of…
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The Pros And Cons Of Meeting Clients And Prospective Clients Outside Of Your Office – Does It Really Build Business?
A lot of small business owners and therapists often query the viability of leaving their work places and getting out and about to meet with their clients and customers. This is understandable as it is often a mistaken belief that if you are not at work you are not actually working. However, in my opinion working away from the office depends on what you are aiming to achieve as there are some very powerful pluses to this but unfortunately also some major drawbacks. Let me explain…
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