William Simmons

I have been involved in complementary health for over 25 years as both practitioner and lecturer. During this time I noticed that there was a wide discrepancy between how successful individual clinics were - and this difference in the level of success had very little to do with the skill of the practitioner.

The clinics that were doing the best all had procedures in place allowing them to maximise the number of patients they attracted, keep hold of existing patients and seemingly generate referrals at will. They also capitalised on their sales of supplements, modalities and other back-end (after treatment) sales.

Studying and learning from these successful practitioners with thriving clinics and others in the practice development arena I used the knowledge gained to allow me to semi-retire in my mid 40s and devote myself to helping others grow their own clinics using easy to implement, ethical ideas. This know-how has now been fine-tuned, honed and polished and is available as the Exponential Practice Growth programme - a practice building manual ideal for all alte ative health practitioners and other small businesses.

When not working, teaching or writing I like to catch up with U.S. crime dramas - just in case he ever decides to pull off that one big final job!