William Sumner
MSW, Neural Linguistic Practitioner
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William Sumner-Neural Linguistic Practioner & Success Coach Expert
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- Neuro-Linguistic Programming (NLP) Leadership, Business Development, Sales and Marketing, Coaching
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- Speaker, Business Coach, Leadership Expert
International Speaker, Success Coach, Media Personality, and Neural Intuitive: William Sumner is a full-time Executive Business and Personal Life Coach. His practice has enjoyed highly successful growth since 2001. He specializes in companies and individuals who want to grow, change, and create even more success both professionally and personally. His innovative use of newer technologies such as NLP (neural linguistic programming), hypnosis, and other neural science techniques coupled with more traditional tools has helped William’s clients make permanent, quantum shifts in their lives with relative ease
Masters in Social Work: In 1992 during his tenure in Chicago, William began practicing counseling and therapy work. He worked at an in-patient adolescent psychiatric ward, at schools as a social worker, and at an out-patient clinic in Denver. He obtained his Masters in Social Work advanced degree from George Williams College at Aurora University in 1995. He worked as a psychotherapist in Colorado beginning in 1995 where he opened a thriving side practice to his telecom career. Telecom: William worked in various capacities within the high-tech Telecom industry for almost 18 years until 2001. He held senior executive positions in sales, operations, engineering, and business development roles for several key companies, including MCI, MediaOne, and 360networks. William was the third employee a founder in MFS Telecom which was the most successful local phone company of the telecom era. West Point Graduate, Ranger, and Special Opns: William graduated with honors from the United States Military Academy at West Point with a Bachelor of Science in Engineering. He served overseas in difficult assignments with the Infantry. William returned to the US as a special operations officer assigned to the Rangers. He was a camp commander and lead instructor for Camp Darby Ranger training upon his departure from the service. William experienced West Point’s most significant-to-date Honor and Integrity training during his college experience. West Point set new standards for Honor and Integrity with intensive ethic training sessions, on-campus discussions, and interactive debates.
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Stopping Behavior You Don’t Want! On a recent day, I was working with a client on stopping smoking and thought it would be great to update you on the latest and greatest information from the world of Neural-Linguistic Programming (NLP.) First, as noted in last newsletter in the metaphor on the overweight person – you must truly want to stop the behavior. Many do not. Secondly, when focused on stopping behavior, it is CRITICAL to know what behaviors you do seek. To merely focus on not wanting something (or hating it or “I can’t stand this”) is a prescription for continuing it, both from an energy as well as a brain perspective. You must create the massive “toward” desire (also described in a recent issue) to do or be healthy or on time or deeply in love. Know what you want! Once this is certain, then there are NLP tools that will help. First off, diagnose what your greatest fear has been to date. Have you told yourself “you can’t quit.?” Has the thought of doing something new and bold in life terrified you? Or is it more insidious than that? Have you heard me speak of the Bellweather Effect? Most, not all of us, maintain a bellweather test for ourself…. When we are X… (and X may be smoke free, thin, in shape… whatever) then we will finally be OK. And as long as we actively continue to do Y (Y is the antithesis… still smoking, not going to gym, overeating…) we are signaling to ourselves that are not ready YET… of course we will be soon…. As soon as right diet, right stop-smoking patch, great gym/ time deal appears cause that is the real problem… but the Truth is that we are running a more pain/ less pain neural equation that while we are in the away state of Y, the truth is that it is less painful and X state is more painful. Solve that equation first, and you will conquer your self-defeating behavior. NLP will then anchor and intensify the new belief/ rules/ etc… that is the new permanent X state… does that make sense? The second step becomes knowing what the benefit to the offensive behavior is. Many of you will say, “what, there can’t be a benefit to this odious strategy!” But think of this, if you are a smoker, you get a built in mental health break from the stress when you leave your office/ cubicle, you visit with your friends, you get outside, and on. There are A LOT of benefits to being a smoker. The new strategy that you design to overcome this bad behavior MUST incorporate these benefits in order for you to break free effortlessly and easily. Last, you must answer the question: Why NOW? Why not later? Next week? Next month? At New Year’s! That’s it. That would be the perfect time. As long as you can not create a compelling set of NOW reasons, you will continue to think about this, study this, and continue your unacceptable behavior. Answer these three questions, and you are off to a new life. In the next issue, we will touch on some of the tools that we will use to anchor in the new, conscious designed strategies. Good Luck!
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