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The Unhappy Client
Customer Support is a large part of what I currently do as well as what I have done over the last 20 years. Of all of the things we have to do to make a business run, attending to the customer is one of the most important. Without the customer, there would be no business. Over the years of ...
The Best Thing I Ever Learned (about marketing)
It was a marketing symposium, at the Ritz Carlton Pasadena, about 20 years ago. Who knew they had a dress code just to check in (sheeshhh). Anyway, lots of heavy hitters in the marketing world, one was the VP of Marketing for Disneyland. She was a-m-a-z-i-n-g. She spoke little, and said a LOT. In response to a very good question - "How do you know what will work, how do you decide?" - she gave some advice that I've carried with me for years and years. She's right. And although it seems obvious, I watch my clients break this rule over, and over, and over again.
SEO FACT VS. FICTION: 5 UNDENIABLE TRUTHS
With all the conflicting information and flat-out garbage about Search Engine Optimization (SEO) being spewed out there these days, often by self-proclaimed "gurus," it can be difficult to navigate your way between fact and fiction when attempting to write a well-optimized article, blog, or web page. What is the magic formula? The short answer: there is none. That we can all agree on. If there were such a thing, it would have been patented and packaged by an SEO version of Bill Gates, long ago.