Virtual Assistants
Explore the best available guidance in virtual assistants.
We’re currently looking for an official guide for Virtual Assistants.
Choose what you want next
Articles
All articles about Virtual Assistants
Everything currently available in articles for Virtual Assistants.
The Unhappy Client
Customer Support is a large part of what I currently do as well as what I have done over the last 20 years. Of all of the things we have to do to make a business run, attending to the customer is one of the most important. Without the customer, there would be no business. Over the years of ...
The Best Thing I Ever Learned (about marketing)
It was a marketing symposium, at the Ritz Carlton Pasadena, about 20 years ago. Who knew they had a dress code just to check in (sheeshhh). Anyway, lots of heavy hitters in the marketing world, one was the VP of Marketing for Disneyland. She was a-m-a-z-i-n-g. She spoke little, and said a LOT. In response to a very good question - "How do you know what will work, how do you decide?" - she gave some advice that I've carried with me for years and years. She's right. And although it seems obvious, I watch my clients break this rule over, and over, and over again.
SEO FACT VS. FICTION: 5 UNDENIABLE TRUTHS
With all the conflicting information and flat-out garbage about Search Engine Optimization (SEO) being spewed out there these days, often by self-proclaimed "gurus," it can be difficult to navigate your way between fact and fiction when attempting to write a well-optimized article, blog, or web page. What is the magic formula? The short answer: there is none. That we can all agree on. If there were such a thing, it would have been patented and packaged by an SEO version of Bill Gates, long ago.
The Best Thing I Ever Learned (about marketing) - Reader's Questions
In another article I wrote about what I learned from the VP of Marketing at Disneyland, how it's best to stop putting money into something that isn't working. However, I received some emails from readers that sent up some red flags. One reader said that she was considering stopping (or cutting back on) email newsletters to her mailing list because it was costing money and not making money. Another reader wrote that he was going to quit a marketing campaign because after one week because it wasn't working.
Just Because You Can Doesn't Mean You Should - Why Outsourcing is Essential to Business Growth
Many dream of being their own bosses and being in control of their own financial destinies. There are several reasons for this e.g., lack of job security, advances in technology, desire to earn an unlimited income, to be available for family. So they take matters into their own hands by starting small-/home-based businesses.
How to Use Google Alerts to Stay Ahead
Using Google Alerts is a great way to keep informed about what is being talked about online. You can use it to keep track of names, products, news stories, popular subjects, and anything else that keeps you better informed. With a Google account and a few keywords, you can create your own alerts, which will be emailed to you instantly. This is a powerful tool for staying ahead and keeping track of specific subject matter.
10 Ways to Save Money Without Sacrificing Your Lifestyle
Does frugality bring to mind a picture of a Depression-era family living off leftovers and hand-me-downs? Before you roll your eyes at the idea, consider this -you can have your cake and eat it too! Yes, you can save hundreds and possibly even thousands of dollars every year without much sacrifice and without making drastic changes to your lifestyle. Here are some ideas: 1. If you still have a landline phone, switch the service over to a VoIP-based service such as Vonage or Skype. The only difference you'll notice will be the size of your monthly bill. 2.
What You Need to Know About Publishing Your Book
Don't let yourself think that publishing a book is a thing of the past, because books are definitely for the here and now. There has never been a better time to write, publish, and sell your book. Not only are there hundreds of online and in-person marketing opportunities, there are more ways than ever before to publish your book.
Make Your Website Stand Out at Social Networking Sites
It's important to put yourself in front of your target audience as often as possible. With more and more people spending time on social networking sites, like Facebook and YouTube, adding these components to your marketing efforts can really make a difference.