6 interesting use cases of QR codes in 2018 and how it can benefit your business

QR codes are making a strong comeback in Western countries in 2018, in Asia and specially in China QR codes are already mainstream and used everywhere for different purposes, you can't imagine it or their is a QR code. QR codes are setting the trend in the digitization of goods as you don't need any app anymore to scan a QR code. Let's have a look at 6 cases how QR codes could benefit your business.

1 Ordering food in a restaurant

In many restaurants in China and also in fast food as McDonalds you can scan as QR on your table and order food from an online menu and pay all from a Html5 page. All this from your table no need to look for a waiter anymore. This saves time and frustration and makes the workflow for the restaurant more efficient. Something I expect to come to the West to as it's just to efficient and part of the digitization of retail.

2 Wifi

We all struggle connecting to wifi in a bar typing passwords wrong, well with a QR you can scan and straight connect to wifi on your iPhone or Android, this saves time and the brand can redirect you to any page as a way to make some extra advertising. Easy and beneficial for bar as customer.

3 Packaging design

QR code on consumer products give a digital dimension and a huge marketing value to any consumer good. Any customer can scan an see a short video of the story behind the product or get some additional information how to use the product. After the customer can be redirect to a social media page to follow or an e-store to push sales. Great opportunity to use FMCG as a messenger to do additional marketing to customers. The Digitization of consumer goods will be the standard by 2020. Of course to have a QR code on your packaging is not enough, you need to have a clear ask for people to scan as: scan to see video, or scan and win, ... It's all about engagement.

4 Events

We all love to go to events, in China every poster has a QR code to inscribe and pay for the event, easy for the customer and the organizer is already sure of the amount of people that will attend and can measure if he needs to do more advertising. Super useful I do it all the time. As you can see the QR code will be places in a visual place in the poster design so it straight grabs your attention.

5 Mobile payments

Mobile payments is probably the trendsetter in QR code use in Western countries. It helps people to pay quicker than any debit or visa card can do and that makes QR codes very beneficial to use. In Asia it's already kind of the standard even beggars in the street have a qr code to receive a donation. The cashless society offers a lot benefits and QR codes are definitely taking the lead.

6 Printed media

Printed media as flyers and posters are still everywhere around, having a QR saves space on your flyer and gives people a way to know more, ideal for lead generation and giving people a digital extension to your printed artwork. Great way to measure if your marketing efforts are working or not. With a dynamic QR code you can edit your url behind your QR code save you time and money on printing.

Conclusion

QR codes are making a quick comeback and moving brands into digitization of their business, consumer goods as printed artwork. This trend is here to stay as you don't need any app anymore to scan QR codes as all new smartphones have a build in QR scanner. Dynamic and custom QR codes offer a new way to make maximum use of QR codes in 2018 as you can track data and edit the link behind your QR code. There are many more uses for QR codes. Contact us if you like to integrate our qr API in your CRM and make use of our customized QR code system: info {@} qrzebra.com or have a look on our website to use our QR code generator with logo.