7 Ways to Maximize Your Valuable Give Away

The best way for people to get to know you, and find out how your business can help them, is to offer a complimentary sample of valuable information. This can be something written, like a special report, or valuable audio tips.

If you don’t already have a valuable give away, then please read an article I wrote which covers this topic by following this link: http://tinyurl.com/5x8pa9.

In this article I want to share additional ways you can use your valuable give away in addition to offering it on your website. Leveraging information you already have is simply smart marketing.

Having something valuable to share with people who are interested in what you do is fabulous because you have a gift to offer people. It is also a way to show your expertise.

In addition, it saves you time because you won’t need to repeat the same information on a one-on-one basis. Plus, it allows people to review your information when it is convenient for them.

Here are seven ways to promote your valuable give away in places besides your website:

1. Create classified ads which are inexpensive and sometimes free.

2. Use Google AdWords which allow you to control the level of investment.

3. Place postcards (with permission) that promote your valuable give away in lobbies and reception areas where your prospective clients frequent.

4. Promote it when speaking.

5. Offer it at trade shows and fairs.

6. Talk about it at networking meetings.

7. Invite your clients to offer it to their clients.

You can also create a physical version of your give away. If your valuable give away is something written, you can print out color copies. If it is audio, you can burn the information on CD’s or download it to memory sticks to give away.

This way, you have something to show people who are interested in your business. Be sure you always have a few copies of your valuable give away with you when you head out the door.

You can also give a physical copy of your valuable give away to COI’s (Centers of Influence) you know.

If you don’t already have a valuable give away, get started now to create one. If you do have one, then take action today to get it into the hands of more people. You will be amazed at how this will help you attract more clients and grow your business.nn© Stephanie Ward, 2008n