Book Review - Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
Legacy signals
Legacy popularity: 1,780 legacy views
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including
* strategies for marketing on the Internet (explaining when and precisely how to use it)
* tips for using new technology, such as podcasting and automated marketing
* programs for targeting prospects and cultivating repeat and referral business
* management lessons in the age of telecommuting and freelance employees
Guerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.
Article author
About the Author
Jay Conrad Levinson is the author of the best-selling marketing series in history, “Guerrilla Marketing,” plus 30 other books. His books have sold 14 million copies worldwide. His guerrilla concepts have influenced marketing so much that today his books appear in 41 languages and are required reading in many MBA programs worldwide.
Jay is the Chairman of Guerrilla Marketing International, a marketing partner of Adobe and Apple. He has served on the Microsoft Small Business Council. His Guerrilla Marketing is series of books, audiotapes, videotapes, a CD-ROM, an Internet website, and an online marketing advancement called The Guerrilla Marketing Association – which is an interactive marketing support system for small business owners.
Further reading
Further Reading
Article
Building Sales Skills with SINALOA: Safety In Numbers And Law Of Averages
Many years ago I was sitting in a big hall, with a lot of people, listening to a famous speaker, salesman, and marketer named Larry Thompson. He said that there is a little state in Mexico called Sinaloa and that before we left that room we would lock that into our brain and never forget it. I thought, “Oh yeah, as i
Related piece
Article
Learn How Thousands Are Right Now Earning Extra Money In Direct Sales
So many people work in an office. Every day they see the same people and usual social pleasantries are exchanged, “How are you? “What about this weather?” “Did you hear the news this morning?” We skim across the surface of our lives as we don’t have a deeper personal relationship with the people we work with. We don’t
Related piece
Article
These Are Troubled Times - What Can You Do About It?
A lot of people are currently looking for ways to make some additional income outside of their traditional work. That may be for a bit of extra cash to pay the bill or it may be something deeper, a way to build an income base that can become the primary income and allow them to move out of their traditional job and fr
Related piece
Article
Are You Sinking Into An Ocean Of Quiet Desperation?
Did you ever wonder what Henry David Thoreau meant when he said “Most men lead lives of quiet desperation and go to the grave with the song still in them” or do you already know that feeling all too well? If you are not sure, test yourself with the example below to see if you already qualify! Imagine you are busy with
Related piece