Get More Clients by Explaining Your Benefits

I heard this a number of years ago and it really resonated with me – gave me that a-ha moment: People don’t really buy a drill, they buy the hole – what the drill will do for them.
So, explain to your prospective clients what it is that you can do for them. Is it to: • give them more time? • get their technology taken care of so they don’t have to worry about it? • give them the freedom to take time away from their business? • get their books up to date so it’s off their mind? • get their membership program running on autopilot? • get more clients?
You get the idea. Think about what benefits your services can provide to prospective clients. Think about it from their point of view. For instance, it isn’t necessarily to have their audio transcribed, but really to allow them to have a product that they can sell to make more money.
Or, if your service is setting up shopping carts for example, here are some of the benefits to your clients: • Project a more professional image to customers at checkout • Taking payments is simplified and automated • Get affiliates onboard to sell more products and services and make more money • Get reports with just a couple of clicks so you know how much you’ve made instantly
Don’t rely on this VA standard alone: I’ll give you more time so you can concentrate on money-generating activities.
It’s definitely a good one and you can certainly incorporate it into your promotional material but also remember to concentrate on your specific services and the benefits they can provide to your potential clients , as well.
Here’s an exercise for you that, once you’re done, will provide you with great content for your marketing efforts. Make a list of all your services and beside each one, come up with a few benefits that will really speak to your clients pain points, aspirations and desires.
(Hint: you can also use these as headlines in your ezine, promotional emails and website!)
What you are starting to craft is your marketing message and we’ll be having a more in-depth look at that in the next few articles.
Get clear on who you want to work with and the benefits you can provide to them and this will help you to attract more clients to your business and in turn, make more money.