Internet Marketing For Artists - Free Press Releases

Who says that getting a quality press release has to be expensive? If you Google 'free press releases' you can find many reputable services that have a far reach to the search engines without having to pay top dollar or even anything at all. A press release's power does not always depend on how much money you spend on it, but how it is written.

Using the proper keywords in the body of the text is the critical component. The search engines have nothing to look for if the copy is not written as strong as it could be. In addition, it needs to compel the reader to action such as clicking out on the links. A poorly written release will not convert to traffic, so paying a ton of money for one when you need more practice writing will be a waste of cash.

Did you know that modern day news items can contain more information than just text? Some will include the ability to embed videos from hosting sites or ones created with HTML like stored video on Amazon S3 or YouTube. You can include audio snips on MP3, images from your business or website and of course, clickable links to the resources you are trying to promote. Modern news items are interactive web advertising just like a webpage. Be sure to include as much graphics and links as you can. Remember to have all those resources ready before launching your press release and make sure the ability to add these elements are not part of a paid service. Some free services will offer a variety of features.

What good are press releases for anyway? They can alert readers to gallery openings, art shows, new products, classes you teach, charity events or anything news worthy that can promote your business or service. They should not be just an advertisement, but real news about an exciting event that gives you needed exposure for your art business. And most events or even new product promotions can be written to put the best spin possible and make a convincing press release. Marketing on the Internet doesn't always have to cost you an arm and a leg. There are many resources available that are very powerful tools to help you make a big splash online. Your online advertising is not complete without using the power of releases, they have a wide reach on the web.

Discover the number one resource that artists all over the world have been using to excite their customers, create cash flow and get more of their art in front of the eyes of thousands of prospects. Learn to expand your art and craft business beyond the shows with a trusted, online presence.