Is Attraction Marketing a Scam?

So what exactly is the attraction marketing formula? As a network marketer, attraction marketing is something you are hearing a lot about now and for many, it may be confusing to say the least.

Being taught to generate leads by chasing down friends and relatives is the method the majority know and teach their downline. But enter the attraction marketing blueprint and all this goes out the window. Is that a little hard to believe?

In this article, you will learn exactly what the attraction marketing process is and why it's the new and preferred way of generating prospects into a network marketing business today.

Attraction Marketing Formula

Instead of finding a prospect what if the prospect found you? It's a strange concept for this business but the truth is, it's a reality. Prospects seeking you out and wanting to know more information. Now the mistake most make when a prospect enters their lead funnel is to pitch them immediately with their business opportunity.

Bad move. Why? Because people don't like being pitched too. It's as simple as that. Put yourself in the same situation and watch your defense mechanisms kick into gear. People become resistant when someone begins trying to sell them on something or an idea.

Instead, what if you began to teach and educate the prospect. For example, showing them how to grow and run a business, how to live healthier, how to generate more prospects or how to create a business plan which will lay the foundation for them becoming successful.

These are only examples but can you see the difference here. By not leading with the sales pitch and leading with the "how to" instead, don't you think a prospect who has never met you before is going to be a little more receptive to what you have to say.

The simple fact is that teaching and educating sells. People are attracted to those who have the ability to to teach them something; who are knowledgeable about a subject. Think back to the meetings you used to attend. What were your impressions of those up front doing the presentations? We're you drawn to them because of their good looks or was it their ability to teach and educate?

It's an attraction technique that goes unnoticed everyday but when you recognize how powerful it is, it has the ability to transform your business overnight.