Pricing Services: 7 Facts to Consider When Pricing Career Services

Pricing services is a challenge for many service based business owners because they don’t want to be too high or too low. The goal is to make sure you don’t short-change yourself. When it comes to pricing your career services, whether you’re a new or established career professional, consider ALL that comes into play in your service delivery. When pricing services, DON’T sell yourself short or get caught up in what other people are charging. Instead, step back and look at what you’re really providing clients when they decide to work with you:

Offer years of experience and expertise in the career coaching or resume writing industry, providing your client with peace of mind knowing you have their best interests in mind and you’re in their corner every step of the way. Serve as an advocate, providing your client with support and motivation while holding them accountable throughout the process of your work together to prepare them for a successful job search. Help your client identify and address key career issues or roadblocks that have been holding your client back from their success as a result of your career coaching or resume writing consultation sessions. Through your career coaching or resume writing process you’re able to clarify and define your client’s objective and career goal, leading them in the right direction. Provide financial security after your client successfully gets that interview he/she wanted so badly and lands the job or they get that well-deserved promotion or pay raise they’ve been going after for so long. Help your client avoid lost income due to a long, drawn out job search. For example, someone who earns $100K per year is losing approximately $2,000 each week he or she isn’t employed. Stress relief! Your client experiences less stress because they realize they don’t have to do this alone and there are professionals out there who are career experts, specializing in career development and job searching, and have a genuine interest in helping them reach their career goal whatever it looks like for them.

Bottom line—you provide WAY more than just career coaching or resume writing services. Your career services are invaluable. Plus, when you couple them with concrete products such as career assessment reports, books, e-books or special reports, or send them the electronic file documents, your service offerings are even more beneficial to them. So don’t just attach a price to your career services, assign a value that represents everything you offer. I hope my article helps you see just how valuable you and your services really are. Isn’t it time to be paid what you’re worth?