Speak to Transform: Three Magical Elements to be Memorable to Your Audience

There are those extraordinary, memorable speakers that command the highest respect and have created multi million dollar businesses. You see them just once, become an immediate fan and recommend them to everyone you know because of your great experience.

And then there are all the others.

The memorable speakers share a common denominator and although they may be savvy business developers, the common thread is more creative than logistical.

What is the one thing that separates the good from the extraordinary? What’s that thing that can fuel a speaker’s climb to the multi -million dollar business level?

It’s the art of telling their stories.

They separate them selves from the pack by homing their ability to tell their story in such a way that they impact the audience on a deep, emotional level.

At that depth of rapport it’s much more possible to lead them to a better way of thinking, a more successful business, a healthier lifestyle or whatever it may be that needs to be revealed to them.

There are three elements that can help you to connect with your audience in this way. Each element has a direct result:

1. Vulnerability creates empathy. By sharing your story with transparency and vulnerability, the distance between the stage and your audience seems diminished.

2. Honesty creates trust. To brand yourself as an expert, trust is essential. No sugarcoating the facts here. Most modern audiences are pretty savvy and will be looking for the underlying reality anyway, so give it to them. They will respect you more if you share the facts, both good and bad.

3. Transformation creates inspiration. If you did it, against all odds, then so can they… Where were you when something happened, and what were the lasting, life-changing results?

By building your stories (by the way, I guarantee, you have many) with vulnerability, honesty and transformation, you can lead others to step into their power and as Zig Ziglar said, “You will get all you want in life if you help enough other people get what they want.”