Article

Watch Your Metaphors

Written by Tad Waddington

Topic: Success PrinciplesPublished Recently added
No ratings yet1,159 viewsSign in to rate

Make yourself aware of underlying metaphors in your communication. Metaphors can be very useful when you use them for elaboration of a topic. For example, we often speak about verbal arguments in terms of war metaphors. (Your claims are indefensible. He attacked every weak point in my argument. He shot down all of my arguments. If you use that strategy, he’ll wipe you out.) Metaphors structure much of our thinking and communication. But the metaphors we use can also limit us in subtle ways. If you always think of arguments in terms of war, you may miss out on the benefits of thinking of the situation differently, perhaps in terms of a game, or a dance.

You can also turn this metaphor-speak to your advantage. When trying to join a new group you can use the same metaphors they use to better “speak their language.” n

Article author

About the Author

Tad Waddington says he achieved literacy while getting his MA from the University of Chicago’s Divinity School where he focused on the history of Chinese religions. He achieved numeracy while getting his PhD from the University of Chicago in measurement, evaluation and statistical analysis. He achieved efficacy as Director of Performance Measurement for Accenture. He is currently seeking to achieve a legacy with such books as Return on Learning and Lasting Contribution. To find out more, go to www.lastingcontribution.com.

Further reading

Further Reading

4 total

Article

In the evolving world of retail fashion, finding the right balance between price, quality, and trend alignment is critical. This is especially true for businesses that cater to younger shoppers who expect fresh styles at accessible prices. Many successful retailers turn to trusted suppliers of 5 to keep shelves stocked without overextending budgets. CC Wholesale Clothing has emerged as a reliable option in this space, offering a wide variety of apparel that aligns well with t

February 12, 2026

Article

In the fast-growing solar industry, nurturing leads effectively is essential to turn inquiries into conversions. The success of a solar business heavily depends on how well it manages and nurtures its solar appointment leads. In this guide, we will walk through the step-by-step process to nurture solar appointment leads from the first contact to a successful closed sale. Step 1: Prompt Lead ResponsernThe first and most crucial step in nurturing solar appointment leads is a qu

October 18, 2024

Article

Exclusive solar appointments have emerged as a strategic approach for homeowners and businesses seeking personalized and comprehensive solar solutions. This trend, where a solar company dedicates a specific time slot to a potential customer, offers several advantages, including in-depth consultations, tailored recommendations, and a higher level of customer satisfaction. As the solar industry continues to grow, it is essential to explore emerging trends and future predictions

September 26, 2024

Article

The solar energy industry is rapidly evolving, driven by technological advancements, environmental concerns, and shifting consumer preferences. To stay ahead in this dynamic market, solar companies must adapt their sales strategies to meet the growing demand and unique needs of their customers. One of the most critical aspects of this adaptation is securing and winning solar appointments. Here, we explore the latest trends and insights that can help you achieve just that. The

June 13, 2024