It is an old saying about business that "customer is the king".
It is an old saying about business that "customer is the king". Therefore, since the primitive age; business people have been conce about the number of customers. In their pursuit of having maximum number of customers they try different things to entice them and attract them. In this regard, discount has been one of the widely used and most efficient tools for the business organizations. Business keep on coining new discount forms and shapes to cater the need of customers and create value for them. In some cases and fields, discount has become the base of competing with each other.
Primary topic: Motivation
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