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ARTArticleAre You Marketing Your Ideavirus?We have covered in the last four newsletters several important aspects of marketing. Branding and telling your story, understanding the importance of new media and the world of web 2.0, one of the most important web 2.0 marketing channels social networking and the importance of your internet ...ARTArticleAre You Optimizing Your Website and Internet PresenceAre You Optimizing Your Website and Internet Presence?
Today internet presence for most companies is common place. Many companies and businesses still find that their website is not getting the traffic that they would expect or maybe they expected that the traffic would automatically come, ...ARTArticleAre You Ready to Become A Nurse?You may feel a bit overwhelmed with the number of choices that you have available when it comes to your upcoming career. If you enjoy being around people and helping individuals in a number of different ways, you may want to consider becoming a registered nurse. Of course, there are going to be many choices that must be made in advance of becoming a registered nurse and it certainly is important for you to understand the registered nurse job description of the type of nursing you plan on doing.ARTArticleArticle Titles that Get NoticedSo you've spent hours writing a killer article and are ready to submit it to online article directories. Good for you! But wait a minute; what about the article title? Did you spend some time trying to phrase the perfect title, or did you just throw a few keywords together in your haste to get ...ARTArticleAvoid Alienating Others with These PrinciplesAlienating your friends and partners directly or indirectly can ruin your friendships and career opportunities in the future. Here are five principles to think about utilizing to decrease your chances of self-inflicting alienation.
1. Do not withhold favors or being helpful when possible, a ...ARTArticleAvoid Alienating Your Friends and Partners with These PrinciplesAlienating your friends and partners directly or indirectly can ruin your friendships and career opportunities in the future. Here are five principles to think about utilizing to decrease your chances of self-inflicting alienation.
1. Do not withhold favors or being helpful when possible, a ...ARTArticleBack to the Basics of CommunicationFor as long as most people can remember, interpersonal communication breakdowns have been the number one factor causing loss of employee efficiency and effectiveness in organizations. Statements such as, “I never know what’s going on,” “No one ever listens to me or my ideas,” or “THEY don’t tell ...ARTArticleBecome a Nurse and Help Change LivesIf you enjoy working with people and like helping individuals in need, you are likely to enjoy a career as a nurse. In order for you to enjoy such a career, you're going to need to get an advanced education, something that can either be done at a specialized school or in some cases, can be done at a college in your local area. Of course, there is more to becoming a nurse than simply going to college and numerous things can be done to help give you a better opportunity to get the job that you desire.ARTArticleBetter Go Buy a SaddleA short time ago, I was listening to co-workers discuss the current state of our economy, how it will effect people’s purchase decisions and the conce
that our product and service prices are too high. The discussion reminded me of an old adage: If one person tells you, “You are a horse”, ...ARTArticleBoost Job Search Success With A Strategic Self-Marketing PlanThe rules of the job search have changed considerably in recent years. It's not enough to be the most qualified candidate for the job. Successful job candidates understand that in addition to "having the goods," they need to know their "buyer," and how to sell to them. Think it sounds crass to ...ARTArticleBreak Free From Your ACDiscussions of home energy savings usually focus on using less energy to heat and cool a house, in order to achieve a lower utility bill. We like that, too, but we also like to think about how many days each year we can be independent of energy use in our home and office. We ask ourselves, ...ARTArticleBreak Out of Your Comfort Zone and Break Through in Your Business!Do you have some great ideas to grow your business, but when it comes time to taking action, you suddenly come up with all the reasons and excuses not to do it? Do you find yourself lit up with a new idea that you can’t wait to implement? But, then your fears come up and you decide you’re not ...ARTArticleBreathe New Life Into Your ResumeImagine that you are an employer that has recently run a print or online job ad. You are short-handed, behind schedule, and now find yourself inundated with hundreds of resumes in response to a single job opening. Your first priority is to begin eliminating applicants. But, there is no way you ...ARTArticleBreathe New Life Into Your ResumeImagine that you are an employer that has recently run a print or online job ad. You are short-handed, behind schedule, and now find yourself inundated with hundreds of resumes in response to a single job opening. Your first priority is to begin eliminating applicants. But, there is no way you ...ARTArticleBuild Rapport The Easy WayHere I will be looking at how to effectively rapport build with a new prospect. I will also be looking at some traditional rapport building techniques and why they might in fact be damaging your overall sales approach. I am not going to be dealing with body language and subconcious ...ARTArticleBuilding Career Success Stories: Why Storytelling is Essential to Finding Your Next JobHiring and training a new employee represents a great expense for an employer. Yet each new hire represents a risk. The hiring process isn’t an exact science. A candidate that looks good on paper won't necessarily fit into the current company culture. A job candidate that is charming and ...ARTArticleBuilding Strong PartnershipsProjects and goals can survive the difficult times ahead if you build strong partnerships and cross pollinate with like-minded individuals. The right combination of people will contribute knowledge and resources necessary for success. Strong partnerships can minimize weaknesses and maximize ...ARTArticleBusiness Networking – How Much Do You Hate It?Networking is an extremely beneficial business activity, but most people just hate to do it. In fact, most people will do almost anything to get out of going to a networking event.
It often works like this. For one reason or another, you find yourself going to a networking event.
As you walk in the door, you scan the room and realize you don’t know a soul in the room. You look for the bar, thinking a drink might be the best thing. You find something to drink and a place to stand. Eventually someone walks by and you strike up a conversation.ARTArticleCan Honest Copywriting Succeed?I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.
Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action.
What are some of the common copywriter tricks that I *leave on the table?*
Here are a few to start:
* If you order in the next 24 hours, you get... (face it. If you come back tomorrow, the offer will almost always still hold)ARTArticleCan Salespeople Stop and Learn from Traffic Lights and Roundabouts?The traffic light, patented in November 1923, happened before selling became labeled a profession. Over the years some salespeople may stray from the ethical and altruistic meanings originally given to the profession. Traffic lights and roundabouts, however, have always stayed their purpose. ...ARTArticleCareer Planning – Do it Now, But Do it Right!We are in the midst of a recession with an increasing rate of unemployment. Many are now faced with chasing any job, with others not knowing what their next career move will be. If you find yourself in this situation; stop…take some time to think through your possible options. Take the time to ...ARTArticleCareer Portfolio Planning: Your Key to Long-Term SuccessA “Career Path “is a thing of the past—a relic from a time when professionals had jobs that started at entry level and provided a clear path of promotions up until retirement. Today’s careers don’t follow a standard linear progression—we cycle through multiple ...ARTArticleChoose the Most Suitable Magento Solution for Your BusinessThe tremendous success of eCommerce sites has motivated many people to become online merchants. But, to survive and succeed in this cut-throat competitive market, one needs a powerful eCommerce tool, and when we talk about eCommerce tool, then Magento is the first name that strikes our mind. This powerful tool has served more than 100,00 online merchants and is trusted by some of the world's leading brands like Kipling, Ghiradelli Chocolate Company, Pentel, Lindt & Sprüngli and many others.ARTArticleChoosing A Career That Fits YouOne of the more important decisions that you're going to need to make during your lifetime is in regards to the type of education that you are going to get after high school. For some individuals, it is going to mean attending a major university and getting a degree so that they can enter the workforce. For others, however, it may mean attending a very specific type of school, such as one of the pharmacy tech programs that are available. In either case, you can keep the following things in mind, which will help you to make the most out of your education and to succeed in life in general.ARTArticleChoosing And Using A Real Estate CoachResults Coach or Life Coach
In the last decade coaches have become as popular as PDA’s or iPods. How do you choose the right coach for you? Once chosen how do you get the most out of the relationship.
Agents have asked me these questions hundreds of times. After eleven years of coaching ...ARTArticleClaim a Niche Market for Guaranteed Business GrowthDoes your business have a specific focus? Are you considered an expert in one particular area? If you're not the go-to person in your industry of choice, the problem could simply be that you're spreading yourself too thin. Let's say, for example, that you own a floral shop. Until recently, ...ARTArticleClaim A Niche Market For Guaranteed Business GrowthDoes your business have a specific focus? Are you considered an expert in one particular area? If you’re not the go-to person in your industry of choice, the problem could simply be that you’re spreading yourself too thin. Let’s say, for example, that you own a floral shop. Until recently, ...ARTArticleClobbering Overhwhelm in 7 Easy StepsOne of the definitions of overwhelm is being buried or drowned beneath a huge mass.
Feel familiar?
My particular brand of overwhelm is more like ... suffocating skin crawling madness. I used to be the mistress of overwhelm. The discomfort was intense and yet there was a rush involved with ...ARTArticleCommunication: Intent versus ImpactHave you ever experienced a misunderstanding over what you thought was something clearly communicated without any emotional component? Did you ever have an unexpected impact on a person to whom you were communicating and had no understanding as to why?
People refer to Communication as a ...ARTArticleCommunications in the Year 2009 – Not Your Grandmother’s Telephone!The days of schlepping cross country, sitting in traffic, and running through airports to catch a flight are over. Travel budgets are being cut yet companies still have to communicate with and effectively train geographically diverse employees, customers, and suppliers.
The solution is ...