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I have many years of experience in Public Relations and business networking, including keeping up to date with the world of social media which is a fantastic benefit for small businesses, especially one-person enterprises which need to get their message across at minimum cost. I can also support you through any aspect…

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Barbara Wayman is a public relations veteran with a portfolio that includes award-winning campaigns for instantly recognized products like Cracker Jack, Creamettes Pasta and ReaLemon. She launched BlueTree Media in 2001, and her clients include OhioHealth, Wendy’s International, the Dave Thomas Foundation for Adoption…

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Becky Boyd is VP of MediaFirst, offering account management and marketing strategies for clients in the high tech, telecom, sales/marketing, logistics, supply chain, transportation, warehousing, and health care industries. Previously Becky worked for HP as a Value-Added Channels Sales Representative. Becky won the HP…

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Bruce Cadle is a bestselling author, speaker and Essential Oil Educator. Bruce teaches Chiropractors how to use Essential Oils to attract new clients and grow their practice through a simple step-by-step system. Bruce has been featured, quoted, profiled or has appeared in thousands of newspapers, magazines, websites,…

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I am the owner of Corporate Image Builders which is a promotion, branding and marketing service company which assists its clients to create greater impact through effective and creative brand promotion. It helps you to promote your brand through every possible promotional product including promotional and marketing gi…

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I used to be a Trucker. In 2008 the Company I worked for went into liquidation due to the Banking crash. I started studying Web Development and thereafter started to build Blogs and Websites mainly on Self Development, self help, self hypnosis etc. My main subjects are self hypnosis, EFT (emotional freedom technique…

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ABOUT CHRISTINA Christina Daves is a serial entrepreneur who started a business and needed to attract national exposure for it. With no budget for advertising or PR, she was forced to teach herself the art of free publicity and appeared in over 50 media outlets in less than one year including national television, rad…

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Jackie Lapin has been a leading media relations expert for the past 30 years. She is now launching a new division of her company to help authors, speakers, coaches, leaders and visionaries in the self growth, personal development arena with the publicity that enhances their visibility. Conscious Media Relations provid…

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Specialties Marketing and public relations strategy, inte al and exte al communications, business development, web and media advisory, strategy, positioning and content. Strong leadership and communicative skills. Industries include high technology, health & wellness, environmental sustainability and e-cycling, busin…

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Mahesh Grossman is the author of Write a Book Without Lifting a Finger. He has been called a "ghostwriting guru" by the Fox News Channel and "America's leading expert on ghostwriting" by Jim Christoferson of KWKC-AM. Mahesh has discussed both publishing and pop culture on over one hundred radio and television shows w…

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Marsha Friedman doesn’t like sitting still. As a prominent business woman, she has run her pay for performance public relations firm successfully through prosperity and adversity, ironically having one of her best revenue years in the midst of 2009’s recession. As a publicity expert, she recently debuted her new book,…

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Maureen Goh is a partner of a Public Relations Consultancy. She has about 20 years of working experience in Public Relations, Investor Relations and Marketing. Maureen graduated from the Oklahoma City University, USA with a BA in Mass Communications. She is also passionate about events and parties and is the webmast…

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Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm with a special knack for working with authors and entrepreneurs to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of b…

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I'm currently working as Public Relations, Director on the corporate communications team for a large biotech company called MedImmune. It has a pipeline of more than 120 drug candidates, perhaps its most well known product is the intra-nasal flu vaccine called FluMist®. Prior to joining the MedImmune team I worked at…

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Researchers at the University of Toronto found that believing in God can reduce stress and anxiety. The findings, published in Psychological Science, show distinct brain differences between believers and nonbelievers. Assistant psychology professor Michael Inzlicht, leader of the study, used a Stroop task, a psychological test that entailed hooking up participants to electrodes that measured their brain activity. The results showed that religious people were less afraid of facing the unknown or making mistakes.

Published · 1,511 views · Rated 4/5 from 5 votes

(New York , NY )—All successful public speakers know that when it comes to creating a unique brand for themselves, it’s not just about what they say—it’s also about what they sell. “A professionally ghostwritten book is an excellent promotional vehicle for for motivational speakers, public speakers, business coaches and life coaches,” says Larry Leichman, co-owner of Arbor Books (www.arborbooks.com), a leading ghostwriting and self-publishing firm.

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(Canonsburg, PA)— Nearly eighty percent of Americans believe in miracles, the Pew Forum on Religion & Public Life reports. “I know miracles are real,” says David Beato, a devout Christian and author of the new memoir The Power of Prayer, Endurance and Truth. “I have witnessed many miracles myself, including my infant son’s incredible recovery from a life-threatening illness.”

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In Renaissance times and during other eras it was common for artists, sculptors and other creative people to recruit patrons and sponsors to fund their works so they could create masterpieces without worrying about such trivial matters as making a living. Today it also is important for creative people, such as writers, to recruit sponsors and patrons – not to help make a living but to promote their latest book in need of a boost to climb up the best-selling lists.

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Alliteration is a very useful literary tool. Alliteration is simply defined as the occurrence of the same letter or sound at the beginning of adjacent or closely connected words and also the repetition of an initial consonant sound, as in "a peck of pickled peppers." Incorporating alliteration into your book title can help people remember your work and it will stick out in people's minds. Here are a few examples of books with alliteration in their titles: The Teeny Tiny Teacher by Stephanie Calmenson The Magical, Mystical, Marvelous Coat by Catherine A Cullenr

Published · 1,499 views · Rated 5/5 from 1 votes

(New York, NY)—The modern father-daughter relationship as explored through the painful reality of a terminal illness is vividly captured in the new inspirational and spiritual book “A New View of an Old Horizon” by Dena Bedsole.

Published · 1,362 views · Rated 3.5/5 from 2 votes

With millions of executives interviewing for fewer openings in a dwindling job pool, the savvier among them are employing a stand-out device to separate them from the crowd: their own (usually ghostwritten) business books. The fact is that being an author of a business book remains the fastest way for any corporate executive to establish instant expertise and status, according to public relations and marketing experts who recommend hiring a ghostwriter for speed and project management. "Having your own book looks great on your resume, gives you, the executive, and the job interviewer som

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(New York, NY)— It seems that every group nowadays has their own fitness guide; the Marines, Moms, and even the Mob. And now on the shelves is a guide specifically targeted at Latin women. So why do Latin women need a fitness guide just for them? “The J-Lo factor,” says ...

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It’s been said that drug use is a “victimless crime,” but for methamphetamine addicts, it’s certainly not true—especially for those with children in their homes. Many users of methamphetamine—a.k.a. “meth”—manufacture the drug in makeshift, homemade “labs,” using ingredients that can be easily ...

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Did you ever wish that a new baby came with a manual? How about a manual for a loving, enduring marriage? We need manuals for life! Wouldn’t it be great to have a step-by-step roadmap—a job description for your spiritual life—to show you what is expected of you if you want to succeed? Alberta ...

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IT Data Centers: Growing Source of Global Carbon Emissions rn(Alberta, Canada)—Surprisingly, IT data centers account for an estimated 2 percent of the world’s total carbon emissions footprint, and this figure is rapidly increasing, according to IT marketing analysis leader Pike Research.

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(Irvine, CA)—Are the “Real Housewives” a true portrayal of these women or just a Hollywood contrivance? A magnet for women, “The Real Housewives” series captivates viewers with its enticing temptation to identify with the ladies allegedly enjoying successful marriages and a fairy-tale, champagne-and-caviar existence. But what’s the skinny behind the slick facade? Is their reality really real?

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(Irvine, CA)—Do you spend your morning at the spa, your afte oon shopping for diamonds, and your evening by the pool while the nanny takes care of your children? Are you never seen in anything less than the latest designer looks? If so, you might be a perfect candidate for Bravo TV’s Real Housewives series. “All it takes to get on one of these shows is a love of drama and some really good blond highlights,” says Judy Joseph Hamlin, author of the book “From Riches to Happiness.” “And bonus points if you can hold your own in a catfight.”

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(New York, NY)—Garrison-Savanna Publishing announces the Spanish release of “Ice Cream in the Cupboard” by Pat Moffett. “Ice Cream in the Cupboard” is the true story of Carmen Moffett, diagnosed with early onset Alzheimer’s disease at age fifty-three, and her husband Pat, who was forced to make heartbreaking decisions regarding her care. The book details the short time they had left together before she succumbed to her illness.

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The US Department of Health and Human Services reports that 15 to 25 percent of students across the nation are bullied on a regular basis—a 5 percent increase since 1999. “Bullying is a hot-button issue these days,” says Leslie A Keatley, author of the new YA novel “The Sea Wall,” which focuses on this alarming trend. “But it won’t go away when the media attention does. Kids who are physically or emotionally abused by their peers can suffer lifelong effects.”

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rn(Nutley, NJ)—The problem of bullying among youth is steadily increasing, says life coach and author Joe Dwyer. Just recently, the New Jersey state legislature passed the Anti-Bullying Bill of Rights. Also in New Jersey, the Martin Luther King, Jr. School (PS 11) in Jersey City is taking this problem seriously: they have implemented educational programs that help students deal with bullying situations and invited speakers to address the problem.

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(Nutley, NJ)—Dogs may be a key to helping the millions of people in the United States who are affected by depression and anxiety each year. Researchers at the University of Missouri-Columbia noticed particular hormonal changes that occur in humans when they interact with dogs. The study revealed that petting a dog even for a few minutes creates "feel good" hormones in humans, such as serotonin, prolactin and oxytocin. This discovery, experts believe, could help people cope with depression and certain stress-related disorders.

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(Nutley, NJ)—An increasing number of studies show that dogs can be more than just pets or best friends—they can actually improve people's health. According to the Centers for Disease Control and Prevention, pets actually make a difference when it comes to cardiovascular health, including lowering blood pressure, cholesterol and triglyceride levels.

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If you’re an aspiring author in search of the secrets to success, it only makes sense to ask those who have achieved it. After all, they’ve been in your shoes. While you may not be able to speak to successful authors directly, you can read their quotes. I’ve done the heavy lifting for you and compiled these 20 quotes about writing, which are sure to inspire and intrigue you. 1. "You can't wait for inspiration. You have to go after it with a club." - Jack London 2. “All a writer needs is talent and ink." -J.K. Rowlingr

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Audiobooks are quickly becoming a popular method of “reading,” with estimated revenue reported at $2.5 billion for 2017 and up 22.7% for 2018 according to Publisher’s Weekly. Busy readers are opting to listen to their favorite books while jogging, driving, and even washing the dishes—usually on their smartphones. Most listeners are under the age of 45, but the numbers are increasing. As an author with a published book, you need to get in the game. Audiobook ACX, Audible, Findaway Voices,

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How an Author’s Consultant Can Cinch Your Book Deal by Scott Lorenzr As a book publicist, I am frequently asked to find a literary agent for my author clients. While I know many agents and publishers and work with them, it’s not what I do. But, from time to time, I find someone who can really help out my clients and I’ve found that person. Her name is Debra Englander. Debra Englanderr Debra Englanderr

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As a book publicist I am frequently asked to help my clients get a movie deal. To help you understand just what it takes to get your book noticed and turned into a movie, it only makes sense to share some advice from movie producers. Let’s take a closer look at what reputable movie producers have to say to authors who are on a mission to write books that make it to Hollywood.

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As a book publicist, I am constantly being asked to help authors get speaking gigs. But, it’s a specialty in itself and outside our wheelhouse. Authors can make a lot of money speaking, more so sometimes than selling books, but often it’s the book that creates the demand so there is a symbiotic relationship. Some of my clients earn anywhere from $2,500 to $10,000 per speech routinely. It’s getting on the circuit that’s difficult.

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A Good Book Cover Can Help Sell a Book- A Bad Cover Can Kill a Book “Your book cover is not a decoration. It’s a smart business investment.” George Fosterr Foster Covers http://www.fostercovers.com

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Who doesn’t love the music of Motown? Smokey Robinson, Aretha Franklin, Marvin Gaye, Gladys Knight, The Temptations, Lionel Richie and The Four Tops – their classic songs have entertained people from all walks of life for over 50 years. I recently noticed that the titles of some of the biggest Motown hits also suggest some important themes that can help guide authors to improve their careers. Let’s have a look:

Published · 1,689 views · Rated 5/5 from 1 votes

If you are a Jewish author or specialize in writing about Jewish issues, you should consider visiting book fairs in the Jewish community. Book fairs are excellent places for authors to interact with the public as well as network with book industry leaders, publicists and book editors. Book festivals and fairs are held year round all over the United States.

Published · 1,686 views · Rated 3/5 from 2 votes

Walter Isaacson uses it. NY Times jou alist David Carr uses it. Author Emily Gould, Jou alist Ben Smith, and Entrepreneur Elon Musk use it too. What is it? It’s a new site for authors called MEDIUM. It was founded by Twitter co-founders Evan Williams and Biz Stone in August 2012. On this exclusive site the authors post to a communal blog, then the site groups the posts together to create broad topics such as “Creative Writing” “On Publishing” and “Online Marketing.” https://medium.com/about/writing-in-medium-df8eac9f4a5e

Published · 1,647 views · Rated 5/5 from 1 votes

Book festivals and fairs are a great way for authors to meet book buyers and reviewers, interact with fellow authors and publishers, meet your readers and find new ones too. As an author you can network with book industry leaders, locate the help you need, such as a publicist or book editor, and learn what’s new in the marketplace. Book fairs usually want speakers. By volunteering to speak, authors not only gain great exposure but can also add that appearance to their resume and press releases.

Published · 1,694 views · Rated 5/5 from 1 votes

Over the years many authors have complained about the time, energy, harassment, and money required to get bookstores to stock their book. They bemoaned the fact that there was not a better way and dealing with bookstores seemed like a necessary evil to be endured, and endured and endured again. Well, now there is a better way and authors who don’t want to invest themselves or their money in bookstores have another choice. I will wait until the loud and wild applause subsides before continuing.

Published · 1,577 views · Rated 5/5 from 1 votes

Ever since the days when every TV set was a massive 12 inches, and millions of Americans tuned in to watch I Love Lucy in glorious black and white, television has been in the center of our living rooms. Today, the screens are larger, the picture is in high-definition color and the programming choices are near infinite. Also, in addition to shows of general interest, there are now literally hundreds of cable network shows that cater to specialized niche markets. Plus, millions are now watching TV shows on their cell phones and computers. All in all, TV viewership continues to soar.r

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Chief Financial Officers hate it, while salespeople and business development executives love it. Every year, when the budget is drawn, this is typically how the conversation goes: CFO: What's the return on the PR budget? Marketing Director: I don't know. CFO: Well, how much revenue does it bring in? Sales Manager: I don't know. CFO: How many sales does it account for? Sales Manager: I don't know. CFO: Well, I need to make some cuts, so I'm going to recommend we cut the PR budget next year.

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Do you know what the media would consider newsworthy about you or your company? Many new clients come to us with a strong opinion about what their "pitch" should be, but often miss the mark, in terms of knowing what will get the media to sit up and pay attention to their message. But it's very understandable that this could occur, if you're not working with the media the way we do, day in and day out, developing story angles intended to grab their interest.

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If I had a nickel for every client or potential client who asked me if I could get them on Larry King, Oprah, Ellen, Charlie Rose, Keith Olberman, Glenn Beck, Bill O'Reilly or Rachel Ray, I'd have retired long since. What complicates matters is that there are tons of rumors, stories and urban legends floating around about how someone got on a big show because - and I'll list these in no particular order: * They sent the host a gift * They sent the host a product * They know the host's cousin * They know the host's maidr

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One of the things I love about my job is solving problems. Sure, it's great to have a client walk in the door who has a unique product or service, solid credentials and a compelling angle. It makes the work easier, certainly, but it sometimes is more satisfying to solve what a client thinks is an unsolvable problem in a creative way.

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Back in 1962, Avis Rent A Car began using the advertising slogan that is still in use today - "We try harder." The slogan was a nod to the fact that Avis was the second largest rental car company behind Hertz, and that as a result, they would always make an extra effort in a desire to overcome the competition. It's a reasonably universal sentiment, as small corporations around the world employ the same tactic to provide better service or more flexibility than the market leaders. And the same can be said of talk radio.

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I spend much of my time doling out practical marketing and PR advice based on the harsh realities of today's new economy. People ask me constantly for ways they can market themselves affordably and more reliably, so I try to make sure most of my tips are grounded and instantly useful.

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Recently, I put together a list of ideas to help people make the most of their TV interviews, so I thought this time we'd talk about radio. While they are both broadcast interviews, the experiences are vastly different, and really should be discussed separately.

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I have never really been a card-carrying feminist, nor has my gender been a barrier to my success in the public relations industry. But I've not been blind to the fact that a lot has changed in the last few decades, and I think Gloria Steinem was spot-on when she wrote years ago that we'd never solve the feminization of power until we solve the masculinity of wealth. Well, I'd say we're just about there, because women are controlling the use of more money than at any point in U.S. history. I was fascinated by these statistics:

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You may have heard me say this over and over - but it's a fact: Talk radio is a great avenue for getting your message in front of a wide audience. With such an abundance of shows airing on terrestrial stations, online stations and satellite radio, and covering such a wide range of topics, you're sure to find many that will be a good match for your message. So how do you get on the air? Here are six tips designed to get you talking:

Published · 1,671 views · Rated 3/5 from 2 votes

Over the years, I've always advised my clients that if you want to get in the news, you have to watch and read the news. I know it sounds a little like "bumper sticker" advice, but it's really not meant as a sound bite. In fact, we use a practical application of that advice every single morning at our agency. It's actually a very simple list of easy steps that anyone can do, and it can get blockbuster results.

Published · 1,595 views · Rated 4/5 from 1 votes

"What may be done at any time will be done at no time." -- Scottish Proverb Okay, don't ask what the Jewish grandmother from New York is doing with a Scottish proverb. My chief strategist found it for me, and it fit the tone of my message today.

Published · 1,885 views · Rated 5/5 from 1 votes

If you are planning to go out and get your own media coverage, here are some crucial elements with regard to orchestrating a PR campaign and more specifically with regard to landing TV appearances. Radio and print publicity definitely require attention to details - but the number of logistical issues you have to deal with for TV exposure is far greater. So let's discuss some of the elements for putting together a really good TV pitch that can result in valuable media opportunities for you. The Producer Wants to Shoot "on Location"

Published · 1,657 views · Rated 5/5 from 1 votes

When I started working with authors on their publicity campaigns, the landscape was reasonably simple. Arranging phone interviews on talk radio shows, appearances on TV and getting reviews in major newspapers and magazines drove consumer interest. Everyone bought their books in bookstores and the only people interested in the Internet were some computer geeks. Boy, have things changed. Today 44 percent of ALL books sold in North America are sold online at Amazon.com. What's more, e-books now account for nearly 30 percent of all of Amazon's sales.

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As the dog days of summer wind down, I think it's only appropriate that I tell a dog story of my own.

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If I had a nickel every time a CEO or marketing executive asked me how many more sales they'd make by using PR, Bill Gates would be jealous of my island-sized yacht. In order to answer that question, however, it's important to understand the fallacy on which it's based. So, let me ask you a few questions.

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Do you know the difference between a crocodile salesperson and an elephant salesperson? The crocodile salesperson is all mouth, no ears. The elephant sales person is all ears, little mouth. If you spend all your time talking, you miss the chance to hear what your prospect is thinking and wanting, which is a surefire way to miss making the sale. Recently Jessika Ferm of J.Ferm, LLC and I came up with our top seven questions that can best draw out what is motivating your prospects to buy.

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Becoming self-employed can be liberating, exhilarating, frustrating and terrifying. Often all at the same time. Most entrepreneurs I meet know they need to be doing marketing. They just often lack a clear sense of what marketing is, or they have no idea where to start. Here are the seven most common mistakes I see new business owners making with their marketing (and how to fix them):

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I once read a story about a boy who received a very expensive art kit from his grandparents for his birthday. He loved art so he saved the kit for when he felt like he was a better artist. Finally one day he went to get the kit and couldn’t find it. He asked his mother if she’d seen it and she said, “Oh, you never used that so I figured you didn’t want it and gave it away.”

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Here are some additional Twitter Tips to keep you active and visible! One is Your Twitter Karma at dossy.org/twitter/karma. It doesn't load well in Internet Explorer, so be sure to use a different browser, like Firefox for example. What it does it allow you to see all your Twitter followers and see who you are following and who is following you back by category. Twitter itself makes you look up each individual person, which is a big pain once you have hundreds of followers. But with Your Twitter Karma you can sort in bulk.

Published · 1,386 views · Rated 3.5/5 from 4 votes

A common temptation we all face is staying true to our brand. Specifically staying true to the heart of the niche we've chosen. I learned this lesson the hard way when I allowed asparagus to knock me off track. No, asparagus is not branding lingo, I really do mean the "supposedly" innocent veggie my mom said was good for me. In 2010, I began building my Date Night Chef brand. My mission was to teach couples how to enjoy a weekly romantic Date Night dinner at home; like my wife, Valerie, and I have enjoyed throughout our 38+ years of marriage.

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Publicity is all about getting your message in front of your audience. It may be the message about you being a great Realtor, a successful atto ey, the best cardiologist, a caring healthcare provider... It may be your new book, your non-profit, your business opportunity, your restaurant...The possibilities go on and on. Like every doctor, business owner or entrepreneur; your time is stretched thin. So, how can you get the maximum impact every time you write an article, blog post, press release, or comment on news and trends related to your field?

Published · 1,764 views

Have you ever listened to a radio talk show guest being interviewed about your area of expertise and thought, "I could do a better job than him?" Or "I know more about that than she does"? You're probably right! You may have more knowledge about your field, you may have more experience, and you may be a better communicator. BUT - there is one thing every radio show guest knows that you don't...how to get booked as a guest! There are three ways to get lots of radio interviews:

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What were they thinking? I've lived in Central Florida since I was a toddler. I've eaten more than my share of country fried steak, fried green tomatoes, catfish, shrimp and grits, and other fine Southern favorites. I'm not shocked when I see gator tail on a menu or gator jerky at a roadside stand. But I was shocked when I drove past the new restaurant a mile from my home, Possum Crossing! One glance at the logo and the name and I literally said out loud, "What were they thinking?" Their sloga Southern Eatin' & Drinkin' is good! Simple, fun and inviting.

Published · 1,280 views · Rated 4/5 from 1 votes

Trying to become a brand name? Learn from Rock and Roll Hall of Famer David Crosby! I was fascinated at David Crosby's recent admission on CBS Sunday Morning show that he copied everything from George Harrison and the Beatles. Crosby said that he admired The Beatles so much that he bought the same guitar as George used, held it like George did and stood in the mirror and tried to be exactly like George Harrison. He described in detail how he watched Harrison and imitated everything he did from the way he held the guitar to his stance on stage.

Published · 1,768 views · Rated 4/5 from 1 votes

Is it possible to get a front page feature article in your local newspaper just from sending a press release? I've done it multiple times and you can too, but it involves a completely different type of press release than you have probably ever used before. Most small business owners use press releases in one of the following ways: 1. To announce a special event, like a grand opening of a new location or an anniversary. These types of press releases typically result in a one or two paragraph blurb and possibly a small picture.

Published · 1,650 views

The leaked audio of Los Angeles Clippers owner Donald Sterling shocked the nation and quickly led to his demise. The initial shock and outrage was probably intensified since the NBA in general and The Clippers have a significant percentage of African American players, and the Clipper's coach Doc Rivers is African America. After a brief investigation which led to Sterling admitting that the voice on the audio was indeed his, Adam Silver, Commissioner of the NBA banned Sterling from the NBA for life and imposed the maximum 2.5 million dollar fine.

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Don't call your broker or dump your stock. General Electric's global empire is alive and well. The company founded by Thomas Alva Edison in 1890 is not closing their doors, but heads might roll if Mr. Edison were riding with my wife and I dow Evans Road in Melbou e, Florida last Saturday evening. GE has had a major presence here for several years and frankly I usually don't pay any attention to their large office building which I've driven past dozens if not hundreds of times.

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Four simple strategies to help Shakira and you recover from bad press. The VOICE continues to attract strong ratings thanks to millions of viewers who enjoy both the singing competition and the superstar coach/mentors. This season featuring Shakira, Blake Shelton, Usher and Adam Levine was pretty uneventful until Shakira's April 22nd performance. Columbian born Shakira is described by Wikipedia as a singer-songwriter, dancer, record producer, choreographer, and model.

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Online forums are a great, yet often overlooked place to get free publicity. If you've joined a membership site, purchased any type of software, website hosting, email service, or technology product then you're probably familiar with online forums. Most exist for the purpose of building a community around a topic, product or service. Increasing numbers of companies use forums for tech support, probably knowing that some of their users will provide free tips and solutions equal to or even better than their own customer service or tech support staff.

Published · 2,140 views · Rated 3/5 from 1 votes

They’re the most important marketing tools for any professional, yet many people continue to miss the boat when it comes to getting the most out of them. Business cards are often a company’s number one means of contact, follow-up and advertising, but they won’t work well if you are making any of these top errors with them. Run down this checklist and see if any of these apply to you. Top 10 Business Card Blunders 1. Flimsy paper – If you can bend your card into a curving s-shape the paper stock is too thin. Business cards need to hold up well.

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"Good plans shape good decisions."rn --Lester R. Bittel By now I'm sure you've noticed what an amazing habit planning is. It's hard to accomplish things when we aren't exactly sure what we're doing or what success is going to look like. We are all much faster and efficient at doing tasks when we've set aside some time at the outset to think about the exact outcome we want. Even if you've never worked with a marketing or PR plan, or even if you've never seen one, the same principle applies.

Published · 1,213 views · Rated 3/5 from 1 votes

It’s 2010 and blogging is no longer a hot new marketing tactic. Yet I’m hearing from entrepreneurs are still unsure if blogging is worth their time. While blogging can be a powerful way to build brand awareness and share of voice, it also has some major drawbacks. Here are some pros and cons of blogging for business. Pros 1. Blogging can help you gain recognition as an expert in your field because you’re out there producing content that educates and informs people.

Published · 1,515 views · Rated 3/5 from 2 votes

“The highest reward for a man’s toil is not what he gets for it but what he becomes by it.” --John Ruskin The rugged individualist, bravely doing it all by himself – it’s a familiar theme from Hollywood but not the best way to run a business. The smartest thing I did last year was make a commitment to get help and support in many different forms. In addition to a crack team of web designers and programmers, a graphic artist, accountant, IT specialist, lawyer, assistant and virtual assistant, Team BlueTree also includes mentors and a board of advisors.

Published · 1,298 views · Rated 3/5 from 1 votes

“What I know for sure is what you give comes back to you.” --Oprah Winfrey I guess it’s inevitable when working in PR to find yourself in a room with clients who ask you to get them or their products on Oprah. Nationally, 7.4 million people watch Oprah every day. Her support of a product, service or even political candidate can translate into huge results.

Published · 1,432 views · Rated 4/5 from 1 votes

“The art of resting the mind and the power of dismissing from it all care and worry is probably one of the secrets of energy in our great men.” --Captain J.A. Hadfield Every successful professional has experienced burn-out, that dreaded block of time where you can’t seem to get motivated, you’re crabby and irritable and you produce little results. In our information-filled world it’s very easy to get overwhelmed and tip into burn-out.

Published · 1,171 views · Rated 3.5/5 from 2 votes

“Failure is not the only punishment for laziness. There is also the success of others.” --Jules Renard I’ve been working in PR for over 15 years, so you can bet I’ve got some expert thoughts in how to make the absolute worst PR decisions possible. Below are my top 5 ways to ensure the worst PR outcomes. 1. Be inconsistent in your messages. Sure, big successful companies come up with a clear platform of messages around their product that they use over and over again, but that’s so boring. Rework your key messages frequently and make sure they change radically.

Published · 1,299 views · Rated 3/5 from 3 votes

“Silent gratitude isn’t very much use to anyone.” --Gertrude Stein It isn’t often I come across a completely novel and unique business tip that’s both powerful and simple. It happened recently when I was reading Million Dollar Networking by Andrea Nirenberg. Andrea is a master networker who came up with the thank you chain.

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“Build your reputation by helping other people build theirs.” --Anthony J. D’Angelo If you were going to run a marathon, you wouldn’t do it with a knapsack full of rocks on your back, right? Yet many businesses are saddled with names that are misleading, out of date, hard to pronounce or just plain bad. That makes their marketing extra difficult.

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"Choose the life that is most useful, and habit will make it the most agreeable."rn --Sir Francis Bacon Nowadays diets tend to have a bad name. Overly restrictive and temporary, they often ensure that people revert back to their old habits quickly, thereby eliminating long-term results. This year I've discovered a new way to apply the idea of a diet to a host of goals that have nothing to do with food.

Published · 1,536 views · Rated 3.7/5 from 3 votes

“In strategy it is important to see distant things as if they were close and to take a distanced view of close things.” --Miyamoto Musashi You can hear it every time you turn on the television. You can feel it emanating from those you work with. Perhaps it even keeps you up at night: fear. Fear of our uncertain economy, of loss, of what the future holds.

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Wouldn't it be great if once we finished all the work of creating a website, people flocked there of their own accord? I wish it worked that way, but alas, we have to get them to visit. Here are some quick tips on increasing your traffic: • Make sure your web URL is on every, and I mea EVERY source of information you send out. (Your URL is the address people type to get to your website, like www.cocacola.com.) That includes your business card, email signature, letterhead, footer of your invoices, direct mail materials, brochures, etc.

Published · 1,698 views · Rated 3.5/5 from 2 votes

“Build your reputation by helping other people build theirs.” --Anthony J. D’Angelo Aside from “How are you?,” “What do you do?” is probably the question you’ve been asked most often. Recently I heard a networking expert share what she thinks the question really means. Her take? It means “How do you help people?” or “How can you help me?” I thought this was an interesting re-frame because it totally changes how one answers the question. Let’s say you’re a computer consultant.

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“Tell me your friends and I’ll tell you who you are.” --Assyrian Proverb Do you have a life philosophy? For the past decade mine has bee “proximity is destiny.” This somewhat opaque saying speaks to me because it reinforces a basic fact of the universe – we become what we think about most of the time. And we tend to think about that which surrounds us, either in place, time, order or relation. I’ve noticed most self-development literature tends to overlook the importance of proximity. In fact, if you Google the phrase only 98 references pop up.

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“Life is a perpetual instruction in cause and effect.” --Ralph Waldo Emerson Emerson called consistency the hobgoblin of little minds, but when it comes to public relations, consistency is THE most crucial key to success. Why? Because we live in a world of cause and effect. The number of people who know about your company is a result. Your company’s reputation is a result. The way people feel about buying from you is a result.

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Corporate promotional products are an essential aspect of any good marketing campaign. Having promotional items can give a business large scale long term exposure that's far more cost effective than other methods of marketing.

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How to Hire Out Your Social Media Busy entrepreneurs often find out it’s not always best to do everything themselves. Embracing a new social media program can put unnecessary demands on a business that hasn’t thought ahead about how to manage the increase in workflow. Here are some common questions and answers around when and how to hire out social media work. When is it time to hire someone to manage your social media?

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When you travel a lot like I do, you come to depend on habits and tips to keep everything going smoothly. Recently while I was at 30,000 feet I started thinking about my very best practices that make the biggest difference in my travel experiences.

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Great slogans can elevate a company from ho hum to world class. Who can forget sayings like "Where's the beef?", "We try harder" or "Just do it". A truly great slogan encapsulates a company's point of difference in an engaging and succinct way. It makes people notice and it makes them remember. If your company lacks the right words to help people understand how you're better, there's no better time than the present to fix that issue. While it would be nice if the perfect slogan ideas popped into your head during your next shower, it doesn't usually work that way.

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Social authority isn't given, it's earned. To develop social authority you basically need to do two things: 1. Cultivate a following or network and 2. Consistently add value That's it. Sometimes people make it a lot more complicated than it really is.

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Did you know that writing and publishing articles on the Internet can be an effective and affordable way to grow your business and increase your visibility? There are hundreds of article aggregators online today that are actively looking for the kind of expert content you can provide to others.

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Is your business using a Facebook Fan page? With over 300 million active users, many companies have found fan pages vital to their marketing efforts. But how to get your fan page going? Here are some simple suggestions. 1. Create your own URL - the URLs for Facebook pages often are long and ugly. Register a separate domain name for your page and forward it to your Facebook page. If you already have a website you can use a subdomain, like yourwebsite.facebookfanpage.com.

Published · 1,475 views · Rated 3.5/5 from 2 votes

It is crucial for any business to run a public relations campaign in order to keep a positive image in the public eye. However, the traditional modes of running such a campaign are slowly becoming obsolete. That is why it is necessary for businesses to update their public relations campaigns for the 21st century, and tackle the new methodologies & tools, which include blogging and social media.

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No, not that one. I’m talking about a different “f-word” – failure. Our culture shies away from the failure label. Some folks even refuse to use it, preferring euphemisms like “challenge” or “issue.” There’s something even more powerful than pretending failure doesn’t exist. That is embracing it as evidence of growth and a crucial pathway to success.

Published · 1,147 views · Rated 4/5 from 1 votes

Have you heard that story about the teacher who showed his students how to get a sizable amount of big rocks, little rocks, sand and water into a jar, as long as they put the big rocks in first? The analogy was that the big rocks are your most important relationships and they deserve your first consideration.

Published · 1,268 views · Rated 4/5 from 1 votes

The logic of connecting more closely with your target audience has attracted many businesses to Twitter, but once they're there they can be unsure of best practices or what to do next. Here are some tips to help expand your reach in the Twitterverse.

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If you’re going to move forward you can take big leaps, regular steps or baby steps. It’s fun to focus on the big leaps because that seems like the fastest, most direct way to go. I used to think that and was always percolating on what big leaps I could take and then something happened to change my point of view. It was last year when I decided to stretch myself by entering a beauty pageant. I had never entered a beauty pageant in my life, so I had a lot to learn. One of the areas of my attention was fitness, since there was a swimsuit competition that was 25% of my scores.

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Essential Oils are not just another health fad. Prestigious Medical Institutions like Vanderbilt University Medical Center, Mayo Clinic and Johns Hopkins have all started using and/or recommending Essential Oils. Here's a basic overview for those of you who are new to the world of Essential Oils. WHAT ARE ESSENTIAL OILS? Essential Oils are: • Are naturally occurring, volatile aromatic compounds. • Are found in the seeds, bark, stems, roots, flowers, and other parts of plant. • Protect plants against environmental threats and provide beneficial properties.r

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One of the challenges small business owners face is transitioning from being a Mom and Pop business or one-man-show, to managing a staff. We asked Julie Shipley, owner of The Soup Shop in Melbou e, Florida how she has grown from making soup in her home kitchen to managing a staff that delivers homemade soups nationwide.

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I recently had the opportunity to interview Real Estate Investment and Development Expert Peter J. Connelly. Peter has decades of experience in Commercial Real Estate Development in Florida and has worked with some of the largest builders, developers and investment companies in the world. BC -Peter I understand you have many years’ experience as a commercial and residential real estate investment advisor. How did you get started in that field?

Published · 1,857 views · Rated 3/5 from 2 votes

We recently asked Real Estate Development Expert Peter J. Connelly for some tips for doing due diligence prior to buying commercial real estate. 1. Review three years “operating statements (aka income and expense or profit and loss statements) for the asset. 2. Request and review three years of “rent rolls” to verify changes in occupancy, rental rate growth (or reduction), concessions, expense reimbursements, etc. 3. Require the owner to provide “Lease Summaries” for the current tenants so that you will not be required to review entire lease documents and any amendments thereto.

Published · 1,304 views · Rated 3/5 from 2 votes

If you asked a room full of Certified Financial Planners which is better, passive investing or active investing you may find the room divided 50/50. Proponents of each perspective have both anecdotal examples and impressive data to support their position. Heated discussion among wealth managers not only promotes their position, but may also try to refute the opposite position. That’s what makes CFP Craig Price, owner of Price Wealth Management in Stuart, Florida unique.

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By Craig D. Price, CFP®, Will Thompson, CFP®, CFA® Do you own an actively-managed mutual fund? If you do, you are out of step with recent investment trends. In 2015, investors pulled $308 BILLION from actively-managed mutual funds, the largest one-year redemption in history. In contrast, investors channeled $375 BILLION into index mutual funds and Exchange Traded Funds (ETFs) (Mutual Fund Quarterly, Barron’s July 11, 2016). Why is this tsunami of cash flowing into index investments? It’s simple, actually. 1. Better performance 2. Lower fees 3. Greater tax efficiency

Published · 1,083 views · Rated 5/5 from 1 votes

Thank you to Craig D. Price for this Guest Post! I am a licensed investment advisor whose fiduciary duty is to act in my client’s best interest. However, for 23 years I was registered as a stock broker, so I know the brokerage business first-hand. Let me tell you some things you need to know that your broker won’t tell you. Your broker is not required to give you advice which is in your best interest. Too many brokers take this literally and sell products to clients with the highest commissions to the broker.

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This Vero Beach Urgent Care Doctor has a valuable lesson for every entrepreneur. One of the most important tips for any entrepreneur to grasp is to find an existing problem or need and provide a solution. Educating potential customers as to why they need your products or service almost always leads to failure. Creating a product or service that there is no demand for is another huge mistake made by many small business owners.

Published · 1,928 views · Rated 5/5 from 1 votes

Dangers of FasterEFT What are the Dangers of FasterEFT? I’ve been using FasterEFT for about five months now – on myself and my coaching clients. The results have been absolutely incredible. Issues that have stubbornly stuck around for a lifetime despite years of intensive self-development and a wide range of modalities, systems and techniques, have been cleared in a ridiculously short amount of time. And these changes seem to be lasting.

Published · 3,320 views · Rated 5/5 from 1 votes

If you want to get consistent media coverage (instead of your competitors), it’s important to make yourself an expert in your industry. You want to be someone the media thinks of when they need a quote, source, or guest. In order to do that, you need to be able to stand out in the crowd and show that you are the master of your industry. How do you do this? Here are three tips to help you stand out in the crowd: Tip #1 – Niche Your Expertise

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Christina: Hey Everybody. Welcome to this week’s edition of “Get Seen Be Heard.” We are in for a really, really special treat. We have with us, my friend, Tammi Leader Fuller, who has been in the television industry for 35 years. I’m going to let her share her resume with you. She been with the Today Show and all kinds of other shows. We’re going to find out how to get on television. Welcome Tammi. Tammi: Hi, how are you? It’s nice to see you.

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New FasterEFT Online Video Training Course Online Video Training Course Exciting News! Robert Smith the founder of FasterEFT has set up an online video training Course. This is especially for those of you that aren’t able to attend live seminars because of distance, cost or availability. online video training CourseNow you can watch those videos as many times as you want, within the comfort of your own home!

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During the recession of 2007 to 2010 an estimated 40% of American furniture manufacturers went out of business. Highpoint, North Carolina's Simplicity Sofa not only survived, they thrived. Three years after opening they outgrew their facility and have moved again since then, to their current 31,000 square feet showroom and factory. The secret to their success? Two things: 1. They developed a niche of producing high end furniture that fits through narrow doors, hallways and staircases found in apartments, condominiums and historic homes.

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I have been really fortunate to have had and continue to have tremendous success when pitching the media (appearing in over 250+ media outlets, including national television and publications). I’ve also had amazing success with being able to interview top people in the media to get their perspective on what is good pitching and what is bad pitching. I’ve interviewed people from the Oprah Winfrey Show, Rachael Ray, Parade Magazine, FOX, the Washington Post, and more. Interestingly, there was a common theme in what journalists didn’t want to see in the pitches they receive.

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If you’re like most business owners, paying a publicist to promote your small business just isn’t feasible. There’s no budget for hiring a publicist who can’t guarantee placement. It’s like writing a big fat check for “Hope”... I hope this works. Instead of hoping, let me share with you my best tips for getting free publicity that are proven successful.

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If you are like most small businesses today, you’re probably handling your own PR. Very few of small businesses have the budget to hire a publicist to do it for them. I share many tips on how to do this effectively. But what do you do when do get media exposure? It’s imperative that you be your own megaphone. The first two things you should do is share it on social media and e-mail it to your clients, customers, and prospects. If you stop there though, you’re missing the boat on an easy way to get even more publicity.

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Has this ever happened to you? You decide to participate in a trade show so you print a stack of pricey brochures, spend three days shaking hands and afterwards you’re not really sure what you accomplished. Here are some tips I recommend to my clients to make the most of their trade show investments.

Published · 3,170 views · Rated 5/5 from 1 votes

What are the tips and tricks to organizing spectacular events and yet able to be in control of stressful situations? What are the essential requirements for those who wish to be a professional events planner? Here are 12 tips to being a successful corporate and private events planner: 1. ...

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http://www.thebookdesigner.com/2012/04/authors-how-to-be-a-great-radio-interview/ Lin is one of the first people I met at the Bay Area Independent Publishers Association (BAIPA) meetings when I joined several years ago. As a board member and past president she put in an incredible amount of work on BAIPA meetings and presenters. Lin has a lot of experience helping authors get noticed, and one of the best ways is through radio interviews. Here she gives you tips on how to handle those valuable platform-building events when you’re getting ready to go “on the air.”

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As Americans we spend a lot of time and energy satisfying various appetites. Many people enjoy a good meal, a good glass of wine or breathing in a fine cigar on occasion. Taking those appetites or needs a step further, it’s safe to say that many married, consenting adults enjoy the emotional and physical benefits derived from sex with their significant other.

Published · 1,509 views · Rated 5/5 from 2 votes

The first installment of this series addressed how most people consider their financial donations to church or charity as TRANSACTIONAL – similar to a purchase or exchange of goods. However, in God’s eyes that type of giving is TRANSFORMATIONAL, since it works toward broadening our perspective of others and reducing our myopic focus on ourselves. Here’s a first-hand example of a similar transformation I witnessed in my family.

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“Money never made a man happy yet, nor will it. The more a man has, the more he wants. Instead of filling a vacuum, it makes one.” - Benjamin Franklin This is a great quote that succinctly sums up the problem with money - namely you can never have enough of it due to our human inclination toward greed and avarice. I believe that the only way to break the back of greed in your life is by giving away a portion of your funds.

Published · 1,690 views · Rated 5/5 from 2 votes

I’m a volunteer member on the board of our local church, Potomac Valley Assembly – here’s the link (http://www.pvachurch.com/pwsite/index.php). Since I’ve got my MBA degree, the board selected me as treasurer. It’s an honor to serve in that role and there are some insights that I’ve learned over the years that have helped me and may help you regarding finances and giving. There are three basic aspects of wealth or money that are important, yet often overlooked.

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I know you should never start a written piece with a question, but I have to ask - why do scientists scoff at the premise of God BUT wholeheartedly embrace the idea of alien existence? It’s a rhetorical question because I get the fact that God can’t be rigorously tested via the scientific method; adequately measured; empirically observed or quantified via data gathering – I get that. But neither can the existence of aliens. I guess, all of those reasons that scientists postulate as a collective universal outcry to reject God, somehow don’t apply to the existence of extra-terrestrials.r

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I'll explain my sensationalized "beer foam" headline in a minute, but we need some background first. A recent article written at ScienceDaily.com, which appears to be based on a press release from a biochemist at Brandeis University, touts the following headline: "First Large-Scale Formal Quantitative Test Confirms Darwin's Theory of Universal Common Ancestry" http://www.sciencedaily.com/releases/2010/05/100512131513.htmrnr

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I spent most of my Sundays growing up as a kid being dragged to some kind of charismatic church; a tent meeting or guest-preacher service. Mostly I was bored. Often I would sleep under the seats. Sometimes I’d smuggle in Matchbox cars and drive them along the curvey armrests of the pews. And other times I would hear.

Published · 1,379 views · Rated 4.3/5 from 3 votes

I got to thinking about the concept of “happiness” the other day and decided that I will no longer pursue it. Don’t get me wrong, the “…pursuit of happiness…” is very quotable, it sounds great and looks great on paper – especially when that paper happens to be the Declaration of Independence, which is where the phrase is found and was signed by our forefathers.

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Website of Los Angeles based public relations firm specializing in entrepreneurs, small businesses, and nonprofit organizations.

dsapublicrelations.com · Published

A public relations and consulting firm for entrepreneurs, small businesses, or nonprofits.

dsapublicrelations.com · Published

Now You Canr Write a Bookrn& Get It Publishedr Without Lifting a Finger! How? Hire THE AUTHORS TEAM to ghostwrite your book or proposal.

authorsteam.com · Published

There are an infinite number of ways to have someone write a book for you. Here are some of the most popular: Talk on the phone once every week or two for about an hour. Work with a ghostwriter to develop an outline for your book and then use each phone session to provide enough information for her to write a chapter.

authorsteam.com · Published

Anything to do with success in small to medium-sized businesses

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Endorsements for From Passion to Publicity

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My web site offers engaging and informative entertainment regarding the topics: faith, family and fitness

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