Barbara Wayman
Free
Public Relations Expert
Barbara Wayman Quick Facts
- Main Areas
- Public Relations and Marketing
- Career Focus
- Public Relations
- Affiliation
- Accredited Member, Public Relations Society of America Member, The Swedish-American Chamber of Commerce Member, Columbus Metropolitan Club B.A., Communications, The Ohio State University M.A., Public Relations and Marketing, The Ohio State University PR Measurement, Technology and Media (Burson-Marsteller/Chicago) PR Research, Measurement and Evaluation (Ketchum/New York) PR Emerging Technology/Internet Applications (Edelman Interactive Solutions/Chicago)
Barbara Wayman is a public relations veteran with a portfolio that includes award-winning campaigns for instantly recognized products like Cracker Jack, Creamettes Pasta and ReaLemon. She launched BlueTree Media in 2001, and her clients include OhioHealth, Wendy’s International, the Dave Thomas Foundation for Adoption, Riverside Methodist Hospital and AAA Ohio, among others.
Barbara’s core competency is her unique ability to balance results-driven strategy with creativity and attention to detail. A Business First 40 Under Forty recipient, she holds a Master’s in Jou
alism and a Bachelor’s in Communication from Ohio State University. She is an accredited member of the Public Relations Society of America and has donated her marketing expertise to several charitable organizations including the Northside Child Development Center where she served on the board of directors.
BlueTree Media, LLC was founded in 2001 by Barbara Wayman, APR, a former senior publicist for Borden, Inc. The company specializes in helping brands identify and deliver consistent messages to help them build awareness and gain market share.
BlueTree Media offers public relations and marketing services for clients in the consumer products, healthcare, manufacturing, professional services, food/beverage and luxury industries. We work with senior marketing and communications management and entrepreneurs/business owners who are committed to consistent, strategic communications efforts.
- Strategic PR and marketing plans
- Brand building
- Media relations
- Writing
Free Articles & Book Excerpts
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Articles by this expert
SelfGrowth articles and saved writing connected to this expert.
Article
7 Most Powerful Sales Questions
Do you know the difference between a crocodile salesperson and an elephant salesperson? The crocodile salesperson is all mouth, no ears. The elephant sales person is all ears, little mouth. If you spend all your time talking, you miss the chance to hear what your prospect is thinking and wanting, which is a surefire way to miss making the sale. Recently Jessika Ferm of J.Ferm, LLC and I came up with our top seven questions that can best draw out what is motivating your prospects to buy.
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Article
The Top 7 Marketing Mistakes New Consultants Make
Becoming self-employed can be liberating, exhilarating, frustrating and terrifying. Often all at the same time. Most entrepreneurs I meet know they need to be doing marketing. They just often lack a clear sense of what marketing is, or they have no idea where to start. Here are the seven most common mistakes I see new business owners making with their marketing (and how to fix them):
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Article
Master This Habit To Soar
I once read a story about a boy who received a very expensive art kit from his grandparents for his birthday. He loved art so he saved the kit for when he felt like he was a better artist. Finally one day he went to get the kit and couldn’t find it. He asked his mother if she’d seen it and she said, “Oh, you never used that so I figured you didn’t want it and gave it away.”
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Article
More Advanced Twitter Tips and Tools
Here are some additional Twitter Tips to keep you active and visible! One is Your Twitter Karma at dossy.org/twitter/karma. It doesn't load well in Internet Explorer, so be sure to use a different browser, like Firefox for example. What it does it allow you to see all your Twitter followers and see who you are following and who is following you back by category. Twitter itself makes you look up each individual person, which is a big pain once you have hundreds of followers. But with Your Twitter Karma you can sort in bulk.
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Article
Your Business Cards – Top 10 Blunders
They’re the most important marketing tools for any professional, yet many people continue to miss the boat when it comes to getting the most out of them. Business cards are often a company’s number one means of contact, follow-up and advertising, but they won’t work well if you are making any of these top errors with them. Run down this checklist and see if any of these apply to you. Top 10 Business Card Blunders 1. Flimsy paper – If you can bend your card into a curving s-shape the paper stock is too thin. Business cards need to hold up well.
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Article
Why You Need a Marketing Plan for 2010
"Good plans shape good decisions."rn --Lester R. Bittel By now I'm sure you've noticed what an amazing habit planning is. It's hard to accomplish things when we aren't exactly sure what we're doing or what success is going to look like. We are all much faster and efficient at doing tasks when we've set aside some time at the outset to think about the exact outcome we want. Even if you've never worked with a marketing or PR plan, or even if you've never seen one, the same principle applies.
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Article
Blogging -- Four Pros and Four Cons
It’s 2010 and blogging is no longer a hot new marketing tactic. Yet I’m hearing from entrepreneurs are still unsure if blogging is worth their time. While blogging can be a powerful way to build brand awareness and share of voice, it also has some major drawbacks. Here are some pros and cons of blogging for business. Pros 1. Blogging can help you gain recognition as an expert in your field because you’re out there producing content that educates and informs people.
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Article
The Smartest Thing I Did Last Year
“The highest reward for a man’s toil is not what he gets for it but what he becomes by it.” --John Ruskin The rugged individualist, bravely doing it all by himself – it’s a familiar theme from Hollywood but not the best way to run a business. The smartest thing I did last year was make a commitment to get help and support in many different forms. In addition to a crack team of web designers and programmers, a graphic artist, accountant, IT specialist, lawyer, assistant and virtual assistant, Team BlueTree also includes mentors and a board of advisors.
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Article
Oprah Called
“What I know for sure is what you give comes back to you.” --Oprah Winfrey I guess it’s inevitable when working in PR to find yourself in a room with clients who ask you to get them or their products on Oprah. Nationally, 7.4 million people watch Oprah every day. Her support of a product, service or even political candidate can translate into huge results.
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Article
Your Sacred Day
“The art of resting the mind and the power of dismissing from it all care and worry is probably one of the secrets of energy in our great men.” --Captain J.A. Hadfield Every successful professional has experienced burn-out, that dreaded block of time where you can’t seem to get motivated, you’re crabby and irritable and you produce little results. In our information-filled world it’s very easy to get overwhelmed and tip into burn-out.
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Article
5 Great Ways to Create Bad PR Outcomes
“Failure is not the only punishment for laziness. There is also the success of others.” --Jules Renard I’ve been working in PR for over 15 years, so you can bet I’ve got some expert thoughts in how to make the absolute worst PR decisions possible. Below are my top 5 ways to ensure the worst PR outcomes. 1. Be inconsistent in your messages. Sure, big successful companies come up with a clear platform of messages around their product that they use over and over again, but that’s so boring. Rework your key messages frequently and make sure they change radically.
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Article
Your Thank You Chain
“Silent gratitude isn’t very much use to anyone.” --Gertrude Stein It isn’t often I come across a completely novel and unique business tip that’s both powerful and simple. It happened recently when I was reading Million Dollar Networking by Andrea Nirenberg. Andrea is a master networker who came up with the thank you chain.
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Favorite Quotes & Thoughts from Barbara Wayman
"Amplifying what makes you different"
"Don't be afraid to be distinctive"
Contacting Barbara Wayman
Insightful, impactful, influential™
Isn’t it time you got your marketing strategy on track? Call us to learn how our proprietary approach can help you reach your business goals.
BlueTree Media, LLC
(614) 766-6878
P.O. Box 1995
Dublin, OH 43017
info@bluetreemedia.com
How to get started
Barbara Wayman, president of BlueTree Media, LLC, publishes The Stand Out Newsletter, an award-winning ezine for people who want to know how to leverage the power of marketing and public relations. Get your free subscription today at www.bluetreemedia.com/ezine.html
Other highlights
- My 5-part ecourse, Be The BlueTree Publicity – How To Be The Caller That Makes Reporters Sit Up, Say “Wow,” and Cover Your Story ($350 value)
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My new ebook The BlueTree Media Book of Marketing Tips with 15 actionable steps you can use to improve your marketing and PR today ($24 value) - Your subscription to The Stand Out Newsletter where I share expert marketing advice and tips every month ($147 value)
- Instant access to our article database where you can learn and enjoy articles like these:
- Top 5 Ways to Create Bad PR Outcomes
- How to Set Your Marketing Budget
- Three Secrets of Marketing
- Oprah Called – Setting PR Expectations
- 5 Tips to Name That Firm
- Your Thank You Chain
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