Diane Conklin

Free

Business Consulting Expert

Diane Conklin

Diane Conklin Quick Facts

Main Areas
Business Consulting, Event Planning, Speaker
Career Focus
Business Owner

Diane Conklin is an author, entrepreneur, coach, consultant, event planner, speaker and copywriter. Diane is a direct response marketing expert who specializes in showing small business owners how to integrate their online and offline marketing strategies, media and methods, to get maximum results from their marketing dollars. Diane also shows entrepreneurs and small business owners how to outperform their competition by measuring their marketing, and strategically use multi-media campaigns to stand alone in their marketplace as the go-to provider for their products and services.

She is the co-founder of Complete Marketing Systems and for more than 12 years has been showing small business owners how to start, build and grow Information Marketing businesses where they take knowledge they already possess and turn it into passive, ongoing, leveraged profits.

Through her company, Complete Marketing Systems, Diane helps event promoters market, plan and manage their live events, workshops and seminars, using cost effective, multi-step marketing strategies that put butts in seats, without the promoters losing theirs. As an Event Marketing & Planning expert, Diane has planned and produced multiple events grossing over $1,000,000.00.

As a business and marketing strategist, Diane has been involved in numerous campaigns grossing over $1,000,000.00 in sales several times in her career.

Diane has proprietary home study systems, coaching programs, and provides done-for-you services in the areas of Social Media, Information Marketing, Direct Response Marketing, Direct Mail and Event Marketing, Planning and Management.

As a speaker, Diane has shared the stage with the likes of Joan Rivers, George Foreman, Dan Kennedy, Bill Glazer, Lee Milteer, Harry Dent, Lee Phillips, Fabienne Fredrickson, James Malinchak, Dov Baron, Peggy McColl, Marshall Sylver, Alex Mandossian and many others.

Diane was voted 2010-2011 Information Marketer of the Year for her innovative marketing strategies and campaigns.

Articles by this expert

SelfGrowth articles and saved writing connected to this expert.

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Would you like to see better response rates from your marketing? The number one thing to always look at is your headline. Now this could be any marketing. It could be direct mail, it could be your email marketing, or it could be in your sales letters.

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If you think the most important thing in your business is marketing, you’re wrong. The number one, most important thing in your business is your list. You build your list partially by marketing, but it’s not a numbers game, so no matter how big your list is, it may not reflect how successful your business is. So, if the most important things isn’t how big your list is, then what makes your list the most important part of your business? It’s the relationship, the connection you have with the people on your list.

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Are you a ravenous student who just can’t seem to get enough books, tapes and courses in your niche, field, or in some topic area that makes a big difference in your business? Or, is the idea of reading a book, listening to an educational CD or DVD, or going to a seminar or workshop, to learn, appalling to you? If you’re reading this, it’s more likely you’re a ravenous student who just can’t seem to get enough, you devour books, you’re constantly listening to educational or self-help materials (even when you’re exercising or on an airplane), and you invest mightily in yourself.

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Do you ever get stuck in your business? Not sure what the next thing is, what the next service is you want to offer, what the next product or products need to be, or when the next marketing sequence needs to go out? It happens to all of us. Here’s the thing to think about. The answers to those questions are typically in your numbers. Measuring and business numbers are typically things most small business owners and entrepreneurs don’t like and don’t really want to deal with. Do you feel that way? Measuring, measuring, measuring…knowing your numbers - it’s critical and here’s why.

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Do you have a map? Not a map to get down the road. Not a GPS that talks to you and tells you which way to turn, but a marketing plan. Do you have a Marketing Automation Plan or MAP? Not having a MAP is the reason so many people think of marketing as troublesome. They don’t automate things and they don’t reuse and repurpose. You have to automate your marketing so things are happening while you’re sleeping, playing or while you’re working on other things. This is ideal for entrepreneurs who are always pushing for the next thing.

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It’s never easy, in life or in business – making decisions. There is no magic formula or magic crystal ball that can show you the results of your decision before you make them. So how do you know when you’re making the right decision, or even good decisions? As a business owner, you know how important it is to at least make good decisions. Bad decisions can be costly, and in extreme cases, even put you out of business. Not being able to make a decision can be the thing that keeps you from doing what you want in your business.

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One of the most common questions we get asked is “What exactly is Information Marketing?” What does that term mean? What is it all about? Some people call it information products, some people call it information marketing. It’s been a struggle to figure out how to describe what exactly Information Marketing is to people who don’t know. It’s sad too, because it is the best business in the world. Every business, no matter what business you’re in, you should have at least a part of your business be some sort of Information Marketing…whether you ever make any money with it or not.

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When you go to the movies, you buy a ticket, maybe some popco and a drink. When you go to get your haircut, you pay for the haircut and maybe you leave a tip for the hairdresser. When you need to go somewhere, you pay to put gas in your car. So with all these things in life that you have to pay for just to do anything, why does the word sales make so many people cringe?

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You’ve seen the guy on stage spinning the plates. He starts at one end and gets a plate spinning, then moves to the next plate, and the next, until he gets to the end of the line of plates. The hope is that when he gets the last plate up and spinning, all of the plates are still spinning and then he can go stop each one, take it off the stick it’s been spinning on and all of the plates are in one piece. That’s success for the plate spinner.

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What does it mean that somebody provides done-for-you services? It can mean a lot of things but essentially it means you hire somebody to take care of developing things like newsletters, fliers, ezines, marketing plans and other things like that, that help you get your business done.

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One of the problems with business in general, Information marketing, and some niche businesses, is that everybody’s fishing in the same pond. So, what’s the best way to grow your business even with heavy competition? Let’s say your business universe has 100,000 people in it, and everybody’s going after that same 100,000 people, because everybody’s going in the same direction. When you’re competing in the pool of 100,000 everybody’s already heard it and you have to work harder to get their attention.

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One of the easiest ways to attract ideal clients and prospects is a really simple thing that will make you stand out to people who would be interested in doing business with you. It’s talking about what you believe. While that might sound strange, it’s something every person in business should be thinking about. • What do you believe about your business? • What do you believe about life in general? • Why do you get out of bed every morning, and do what you do?

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Websites & resources

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