Diane Conklin

Free

Business Consulting Expert

Diane Conklin

Diane Conklin Quick Facts

Main Areas
Business Consulting, Event Planning, Speaker
Career Focus
Business Owner

Diane Conklin is an author, entrepreneur, coach, consultant, event planner, speaker and copywriter. Diane is a direct response marketing expert who specializes in showing small business owners how to integrate their online and offline marketing strategies, media and methods, to get maximum results from their marketing dollars. Diane also shows entrepreneurs and small business owners how to outperform their competition by measuring their marketing, and strategically use multi-media campaigns to stand alone in their marketplace as the go-to provider for their products and services.

She is the co-founder of Complete Marketing Systems and for more than 12 years has been showing small business owners how to start, build and grow Information Marketing businesses where they take knowledge they already possess and turn it into passive, ongoing, leveraged profits.

Through her company, Complete Marketing Systems, Diane helps event promoters market, plan and manage their live events, workshops and seminars, using cost effective, multi-step marketing strategies that put butts in seats, without the promoters losing theirs. As an Event Marketing & Planning expert, Diane has planned and produced multiple events grossing over $1,000,000.00.

As a business and marketing strategist, Diane has been involved in numerous campaigns grossing over $1,000,000.00 in sales several times in her career.

Diane has proprietary home study systems, coaching programs, and provides done-for-you services in the areas of Social Media, Information Marketing, Direct Response Marketing, Direct Mail and Event Marketing, Planning and Management.

As a speaker, Diane has shared the stage with the likes of Joan Rivers, George Foreman, Dan Kennedy, Bill Glazer, Lee Milteer, Harry Dent, Lee Phillips, Fabienne Fredrickson, James Malinchak, Dov Baron, Peggy McColl, Marshall Sylver, Alex Mandossian and many others.

Diane was voted 2010-2011 Information Marketer of the Year for her innovative marketing strategies and campaigns.

Articles by this expert

SelfGrowth articles and saved writing connected to this expert.

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The need for instant gratification in business is becoming more prevalent, especially in the world of internet marketing, because things happen so quickly online. You can test and quickly measure to get information on whether or not things are working, and this just perpetuates the need for instant gratification.

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Do you look for ways to make more money in your business and to maximize what you’re doing with your clients? If you are, great! If you’re not, you should be.

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Have you spent any time lately considering the pull-marketing strategy you’re using to attract ideal clients to you? Pull-marketing strategies go beyond turning on your open for business sign, setting up your website and hoping that people find you. That’s the hope and pray method of marketing, and it doesn’t work (except in the movies).

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How do you market your business? Are you doing the hope-and-pray method of marketing? Did you put up your sign, turn on the open for business sign, hand out your business cards, maybe put up a website, and then hope and pray that someone comes in or will do business with you? So you do all those things, and then what? Maybe new clients and business come, maybe they don’t. That’s not effective. And unless you’re Coca Cola, Nike, HP, or a company like that, you probably don’t have millions of dollars to invest in your marketing campaigns to compete with big businesses like that.

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When you go to the movies, you buy a ticket, maybe some popco and a drink. When you go to get your haircut, you pay for the haircut and maybe you leave a tip for the hairdresser. When you need to go somewhere, you pay to put gas in your car. So with all these things in life that you have to pay for just to do anything, why does the word sales make so many people cringe?

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Do you ever think about the ripple effect of your actions or the actions of your business? In the image of the ripple effect, you have a pebble or a small stone, and that pebble is falling into this big source of water – maybe it’s a pond, or a lake, or maybe an ocean. Regardless of how big that water source is, the point is that there are always ripples. Those ripples keep moving outward and expanding outward, pushing other ripples into a course because of the action of one small pebble or maybe even one small drop of water.

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Marketing and technology today really leans on social media heavily as one of the media that’s getting used a lot. It seems like every day a new social site pops up, and it quickly becomes a hit, so we feel like we have to get in on it, start using it and taking advantage of it in our business. It makes absolute sense to take advantage of social media sites too, because most of them are free. Any time you can market your business for free it’s a great opportunity, but only if you do it right.

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When it comes to putting out new things, whether it’s a new marketing campaign, a product, a teleseminar, or webinar or anything for your business, you have to understand that you can’t just put out one message. People need to see and hear about your something new more than once. As a matter of fact, your clients and prospects need to hear about everything you’re doing in your business more than once.

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Can you think of anything in this world that’s absolutely perfect? If you can, it’s probably doubtful that it’s man-made. Are you making the mistake of treating yourself, or your business as if it has to be perfect? If you are you really need to stop. Too often, you strive to achieve perfection in yourself and in your business, and all you’re doing is giving yourself an unrealistic goal. Stop white-knuckling life and stop trying to be perfect. No one expects you to be perfect, except you.

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A lot of times we equate our doings in our businesses to gambling. If you’re one of the people that thinks this way, you might want to reconsider! Save your gambling for Las Vegas. If you feel like you’re gambling with your business, it’s because you haven’t invested in the proper planning and strategy you need. You may be doing things willy nilly, by the seat of your pants, or just throwing mud on the wall without really thinking about why you’re doing what you’re doing, or how to do it.

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Maybe you’ve done some online or offline research, or just a general observation, and noticed there are a lot of businesses out there. And, maybe you’ve noticed some, or maybe many of those businesses are just like yours. Does this worry you? If you’re doing things in your business that set you apart, you really shouldn’t be worried at all. When you do things in your business that set you apart, that give you even the slightest edge over your competition, you’ll see a huge difference in the way people – your clients – respond to you.

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Springtime tends to be a time for clearing out the stuff you don’t need or want in your life anymore. Maybe you go through your closets and pack up clothes and shoes you don’t want, or you go into the garage and find tools you don’t use, and you get this stuff out of your way. Why? Because it’s good to purge this unneeded, unwanted, unnecessary stuff from your life once in a while and to declutter.

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Diane Conklin

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