Jack Sims

NSA, USGTF

Free

Marketing, Branding and Business Expert

Jack Sims Quick Facts

Main Areas: Marketing, Branding, Business Growth, Golf Teacher
Best Sellers: Growing small businesses into Big Brands
Career Focus: Author/Speaker - Golf Teacher
Affiliation: National Speakers Association - United States Golf Teachers Federation

Jack Sims – So far! It’s a long way from apprentice printer growing up over his parent’s corner store in a tiny town in England, to the creator of the Largest Marketing Agency in America.However for Jack Sims it typifies his philosophy that you can achieve success in whatever you are truly prepared to work for. From his lifetime of growing and marketing businesses he thinks that “Most Marketing Stinks” and if companies understand this together with the fact that “Growing a Great Brand” will positively affect the bottom line, it will change the way they go to business. Falling into the embryonic Promotional Marketing area in the Mid 70’s, Jack found his calling and, together with his best friend, started his own agency in London England. Ambition and the desire to see (and conquer) larger horizons led Jack to New York, where he opened a Marketing Agency out of the second bedroom of his White Plains apartment. From these tiny beginnings the agency became the largest Marketing Agency in America, winning the “Super Reggie” (think Oscars for Promotional Marketing) not once but twice, and gaining the number 1 ranking in the USA along the way. He has enjoyed successes with client’s like Polaroid gaining significant “market share” from Kodak, British Airways, Nestle, General Electric, Lever and many more in the US and abroad. His company created many award winning programs that also moved the sales and profit needles, like the “Burger King Kids Club” their single most successful Marketing program. Eventually, Jack chose to retire and sold the company to Wall Street. Unable to site still and finding that retirement didn’t quite suit. Jack wrote his best selling book “Growing small businesses into Big Brands” while living his dream of becoming a Professional Golf Teacher. In addition he has had hundred’s of articles published throughout the US and consults for companies who are looking for serious Business, Marketing and Branding growth. 8 years on, Jack Sims continues to be a failed retiree. He divides his time between his Marketing and Branding Business Consultancy, writing, appearing on Radio and TV shows such as “Money Matters” He also creates and delivers successful keynote speeches and workshops for companies like Harley-Davidson, LexisNexis, Washington Group International and Novartis. He has also spoken for many Associations as diverse as American Perfume Society, Industrial Fabrics Association, America Outdoors, Association of Locksmith’s and dozens more. Jack says “I love what I do. I want to help build the most important business in the world, YOURS”. If you want to book Jack to speak on his highly acclaimed keynote “Most Marketing Stinks” or “Growing businesses into Big Brands” contact him at 914 509 5170 or his web site www.jacksims.com Copyright Jack Sims 2007 – may not be reproduced without the authors permission

Articles by this expert

SelfGrowth articles and saved writing connected to this expert.

6 total

Article

Do you really know what Positioning is?

Most companies talk about "Positioning" but quite frankly they simply don't know what they are talking about. Here are two things that you should do if you truly want to understand what it is all about and how to do it right. First is to read the book "Positioning" by Jack Trout and Al Reis. Second: Well it could be first if you want: Go to Jack Sims - "How to create a "Positioning Statement" here's the link so that you can get it at NO Charge: http://www.jacksims.com/js_wordpress/positioning-statement

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Article

Burying your head in the sand, will bury your business!

Some people say that numbers are just for sales guys. I say to them that if you’re in business then you’re in sales. Cold, hard measurements are central to Serious Business Growth and it’s usually the winners that know this instinctively. Here’s a game you can play that will show how focused you are on the numbers in your business. Play it now and keep playing it. Go into a room every three months with your management team and play it. As games go, it will be either terrifying or reassuring. It depends how well you’ve got the numbers going for you.

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Your Brand, Don't Ask Me, Ask Your Customers!

What is the single biggest financial asset your business has? Every company has one, even if you don’t think you do. You won’t see it listed as an asset in your balance sheet but it underpins the value of your operations more than anything else you’ll find listed. What is it? Your Brand. Where did I leave my brand…?

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Article

It's not how much you want, but how much you want it!

Since you’re reading this you’re probably looking for ways to grow your business, right? Well let me save you some time by sharing a painful little truth I’ve come to know after 30 years’ developing the world’s top brands. For every 100 of you reading this sentence right now, there’s only one, maybe two, who really want business success enough to make it happen.

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Article

If you think your strategic planning is finished, so is your business!

I’ve been lucky enough to indulge two passions to forge my career: marketing and golf. I’ve come to notice some striking parallels between them: the same thought processes that make us winners in sport are the same ones that can help us win in business. Winning shots start with thinking

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Pareto Must Have Been a Golfer!

After making careers out of all my passions: Business Growth, Branding, Marketing and golf, I’ve come to notice a lot of gob-smacking parallels between them. Whether you’re taking a crucial golf shot or an important business decision the same principles that make us winners in sport are the same ones that can help us win in business. The first winning principle you need to know

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Favorite Quotes & Thoughts from Jack Sims

From my extensive experience of founding and growing businesses, my second became the largest marketing agency in America. And from having some of the biggest and best brands on the planet as my clients, I can tell you that "Most Marketing Stinks".

Also, everyone is a brand and their brand is usually the biggest financial asset they have, but they do not know what a brand is or how to make it grow.

Contacting Jack Sims

www.jacksims.com - info@jacksims.com

How to get started

To learn more about Jack Sims, please go to my web site, www.jacksims.com and take the tour.While there, please take my "Brand Strength Test", listen to my "10 Traits of Leadership" and sign up for my "BRAND NEWs" letter.