Jeannie Spiro

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SheConfident.com Expert

Jeannie Spiro

Jeannie Spiro Quick Facts

Jeannie is a Business and Marketing Coach for Employed Solo Entrepreneurs. She helps women who are struggling to grow their business refine their passion and niche, learn the necessary steps to marketing and overcome the doubt and fears of being self-employed. She teaches women to confidently network, present and engage with people so that they can attract their best clients and make more money.

As a young person Jeannie was painfully shy, image conscious and lacked confidence in herself. As she climbed the corporate ladder she gained confidence in her speaking, networking and relationship building skills. She became an expert presenter and eventually overcame her self-doubt and self-image conce s. As confident as she was in her abilities and skills she still had doubt as to what she was meant to be doing for a profession.

She returned to school and acquired multiple certifications, started a practice and began to coach. Although she was attracting clients she felt something was missing. It wasn't until Jeannie finally realized that she needed to connect her passion, skills and interests did things start to fall into place and once she did she was able to easily and confidently market herself and her business.

Once everything started to fall into place things began to happen. Now she works with women to discover their particular niche and helps them confidently grow their businesses.

Articles by this expert

SelfGrowth articles and saved writing connected to this expert.

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This alone is one of the greatest stumbling blocks for those who are new to business, especially all those who are entering a crowded field with other established coaches, consultants, healers and service professionals. Of course there are some who know exactly who they want to work with, what their specialization is and how to market to their prospects--but often times the new business owner is still discovering this very important aspect of having a profitable and thriving business.

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When you work for someone else you can take sick, vacation or personal time but when you work for yourself it's not always easy to take a day or week off.

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Many of the people I work with are relatively new to starting a business and are unsure about jumping on the video bandwagon. They wonder if it is just another "trend." So I wanted to share my thoughts on it this week and offer up a few tips and strategies around using video in your business. I think video is fantastic. I love using it and find that the preparation and delivery are easier for me. It is an alte ative to writing long articles that are more labor intensive. I also believe it is a trend that is here to stay and will continue to increase in popularity.

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You're at a networking event, you're focused on meeting people and as you introduce yourself to people you've never met before you realize you only have moments to make a lasting impression. How do you pull it off with ease, grace and a possible future opportunity, by perfecting your speech well in advance of attending networking events.

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There are many individuals who have the luxury of quitting their job to pursue their dream and then there are those of us, like me who still need to pay their bills. Your heart may be breaking because all you want is to commit yourself 100% to working in and on your business but your head knows you need a steady paycheck and a longer path to full time solo entrepreneur.

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If we could all blink and get clients then life as a business owner would be pretty easy, but the reality is that it takes work and marketing your business regularly and systematically to gain clients. Many falsely assume that even when they do follow everything in sequence that you will instantaneously get clients. I want to reassure you that it will happen. It just takes time, diligence and patience on your part, but it will happen. My clients often ask, "I've done everything to set up my business and website, how do I get my first client?"

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Once upon a time you could entice people to sign up for your newsletter without offering any type of offer. All it took was your great content and you were well on your way to a captive audience. But an email address is "online currency" and the best way to encourage your prospects to offer you theirs is to provide them something they really want. How do you do it? You need a Fabulous Free Offer. I'm often asked two questions, "How do I know what to offer?" and "What should I offer?".

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I have to fully admit that I didn't know what I was doing when I started my first business as a Health Coach. It was clearly a hobby on the side that drew in a few clients and then took on a life of it's own. But I quickly learned that a sign that I was truly meant to be a business owner was that I was 100% obsessed with my "hobby". I threw myself into learning everything I could about running an online business-after all, as a working mom with a full time job how could I network and build a business like everyone else?

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Several months ago one of my clients made the above statement in a fit of disgust. She actually felt that all of her efforts to lose weight weren’t working. When she told me what was going on, I soon realized that she thought she was doing everything “right” but in reality she’d forgotten several of the basic things I’d told her. What were those things? I’ll get to that in a minute. First, let me paint the picture of this woman for you.

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Ever have a time in your life when you haven’t been taking care of yourself the way you should? During those times did you stop caring about how you dressed? Did you stop hanging out with friends? Did you stop looking in the mirror? Now when you’ve been doing all you can to look your best do you notice the opposite? You look in the mirror, buy nice clothes and reveal a little more of your figure. Women are great at allowing their self-image dictate their level of confidence.

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