Jeff Stoller
JD, MBA, MBT, CMA, BS
Free
Internationally Recognized Expert in Brand Management & Entrepreneurship Expert

Jeff Stoller Quick Facts
- Main Areas
- Brand management, Entrepreneurship, Hospitality (including restaurants and bars), Entertainment
- Career Focus
- Brand management, Entrepreneur, Consultant, Speaker
As well as being an atto ey and accountant, Jeff Stoller is an expert in brand management and one of the most experienced executives in the hospitality/entertainment fields, having been an owner, operator, executive and consultant with more than 20 years in product and brand licensing. In 2005, Stoller was presented the “Innovator of the Year” award based on his taking a good but under-productive brand and making it the premier brand in the industry.
For the past 10 years, Stoller has focused on brand management in the hospitality and entertainment field for one of the best known brands in the world. Prior to that, Stoller’s consulting firm helped dozens of companies through startup and growth stages, as well as in the development of specific products or services. His company also created, manufactured and marketed products for world famous brands including The Rolling Stones, Warner Bros, and Playboy.
Stoller has the distinction of being the only person to ea 3 graduate degrees simultaneously at the University of Southern Califo ia including Juris Doctorate (Order of the Coif), Master of Business Taxation and Master of Business Administration (Beta Alpha Psi) degrees at the age of 24. After being recruited from the tax department of KPMG Peat, a top 4 international accounting firm, Stoller served as an Adjunct Professor of Finance and Business Economics at the University of Southern Califo ia where he taught finance in the Graduate School of Business and law in the Undergraduate School of Business, and was selected as one of the 20 top professors. He also taught accounting at the USC Gould School of Law while still a student. Stoller also was awarded a Certificate of Distinguished Performance by the Institute of Management Accounting for placing in the top 10 people nationally on the Certified Management Accounting examination.
Stoller has been a speaker on such panels as the South Florida Film and Television Industry Roundtable, the Business Finance Conference sponsored by the Greater Miami Chamber of Commerce. Stoller has been a lecturer at nightclub conventions speaking on such topics as understanding the role and benefit of foodservice in a nightclub, the keys to successful brand licensing and various legal topics. In 2011, Stoller spoke at the Licensing Industry Merchandisers Association annual convention in Las Vegas, where he spoke on the topic of Experiential Licensing (licensing an experience, rather than just a product or name).
Stoller has been published in numerous magazines and newspapers including The Daily Business Review, Inventors’ Digest, A Roadmap to Financing Your Business and Total Brand Licensing.
Stoller is currently a member of the Califo ia Bar Association and the First Amendment Lawyers Association.
Articles by this expert
SelfGrowth articles and saved writing connected to this expert.
Article
THE AGGRESSIVE PERSONALITY VS. THE AGGRESSIVE MIND
It’s easy to identify aggressive personalities. The neighborhood bully, the driver who yells at everyone at the road, the boxer who doesn’t just want to win but wants to destroy; even the loudmouth in the restaurant who can’t whisper without everyone in the place hearing. A person with an aggressive personality likes to dominate a situation or other people through either force or intimidation. But is having an aggressive personality the same as having an aggressive mind? It has been my experience and observation that the answer is, “no.”
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Article
Why Brand Licensors Have So Much In Common With Shopping Mall Developers
It’s often easier to identify someone else’s problems and suggest solutions than to do the same for ourselves. Analogies can sometimes help us see things more clearly. So, we’ll look at shopping malls, something with which almost everyone can relate. In fact, many brand licensors could learn something by spending more time at the malls.
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Article
SELF-CONFIDENCE – YOUR PROBLEM OR THEIRS?
Simply telling someone to have more confidence does not make it happen. It’s like telling some whose finger hurts “Feel better.” Finding out why the finger hurts and treating that cause will make the person feel better. Similarly, finding the reason for a lack of confidence and addressing that can have a very positive effect. A prerequisite for doing this is that you must be honest with yourself about both your strengths and your weaknesses. Having said that, here are 3 situations that could apply and help.
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Favorite Quotes & Thoughts from Jeff Stoller
When you have an idea, do what you do best and recognize your limitations so you do not hurt what might be a great idea.
When building a brand, remember that people buy (and license) a brand for only 3 reasons: familiarity, affiliation and aspiration. If your brand (or character) does not already satisfy at least one of those reasons, then you have to figure how to make it satisfy at least one of those.
Contacting Jeff Stoller
Jeff Stoller
TETQ Productions, Inc.
1717 N Bayshore Drive, Suire 215
Miami, Fl. 33132 USA
305-506-2484 ext. 702
How to get started
The best way to learn about Jeff Stoller is through his published articles - or hear him at a speaking engagement. He is direct, pulls no punches and gives answers that enable you to act on them to improve your life and your business. His strengths are being able to connect with people on a real-world level and to effectively combine the technical and creative sides of a business.