Nicole Mckinney

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President/CEO - bcad Group Expert

Nicole Mckinney Quick Facts

Main Areas: Marketing, Brand Strategy, Corporate Communications
Career Focus: Business Owner
Affiliation: bcad Group

Branding 101 taught us all that a brand is more than a product name or a company logo and that loyalty can't be bought with an ad. Brand loyalty is a gift from customers to companies that consistently earn their trust and demonstrate credibility over time. It can also be taken away at any time. Marketing Guru Seth Godin, says in his newly released book, Meatball Sundae “Stories Spread, Not Facts”. Every business has a story; the only question is whether it is being told. For some it's a colorful historical story about the founder or the location. For others it's the story behind the development of the product or service your business offers, or perhaps it's the experience you create for your customers. I want to share with you our views about the importance of brand through innovation and creativity. We plan to push out! Ultimately we want to create opportunities for you to assess whether you need to revisit your businesses branding. What is your story and is it being told? Nicole’s PR, marketing and communications experience and expertise is focused around brand development. She produces memorable (WOW! Comment from satisfied clients.) projects that assist in growing a brand. Her passion is rooted in brand strategy development, communications, and marketing program development, competitive analysis, sponsorships, publicity, web-site development and production, events and product launches. Her flair is in strategy and execution to transform products and services into a powerful brand, to create cohesive objectives to reach target markets and to strategically position the brand in the competitive market place.

Articles by this expert

SelfGrowth articles and saved writing connected to this expert.

7 total

Article

Are You Optimizing Your Website and Internet Presence

Are You Optimizing Your Website and Internet Presence? Today internet presence for most companies is common place. Many companies and businesses still find that their website is not getting the traffic that they would expect or maybe they expected that the traffic would automatically come, ...

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Article

Are You Marketing Your Ideavirus?

We have covered in the last four newsletters several important aspects of marketing. Branding and telling your story, understanding the importance of new media and the world of web 2.0, one of the most important web 2.0 marketing channels social networking and the importance of your internet ...

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Article

The Groundswell Is rising. Are You ready?

I just read a great book called Groundswell, winning in a world transformed by social technologies. I urge all of you that are reading my articles to get this book. It was written by two VP’s from Forrester Research, Charlene Li and Josh Be off. For those of you unfamiliar with Forrester ...

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Embracing Social Networking In The World Of Web 2.0

In January’s news article I spoke about New Media and the importance of using various pathways to educate current and potential customers and provide access to products and services. This month I felt that it was important to talk about Social Networking. What is Social Networking? “Social ...

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Marketing In The 21st Century = New Media

These days the key buzz words in the world of marketing and branding focus on New Media. What is New Media? It can be defined by the “concept that new methods of communicating in the digital world allow smaller groups of people to congregate online and share, sell and swap goods and ...

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Article

Building Your Brand Through Relationships, Reality And Results

Branding is most commonly used to differentiate a product or service in the eyes of the consumer from a similar product or service offered by the competition. As a result companies use mass media campaigns, product identity (corporate logos) and graphic design to promote their product or service ...

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Article

Bringing on Brand Strategy To Realize Your Vision

A corporate brand is a proprietary visual, emotional, and cultural image surrounding a company and/or its products. Corporate branding and identity development is one of the most important investments a company can make. OEM has taken the plunge and has made a commitment to re-introducing and ...

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Favorite Quotes & Thoughts from Nicole Mckinney

Satisfaction lies in the effort, not in the attainment. Full effort is full victory. Ghandi If you don’t know where you are going, you may never get there. Yogi Berra We must be the change we want to see in the world. Ghandi

Even if you are on the right track, you will get run over if you are not moving forward. Author?

If you play it safe in life you've decided that you don't want to grow any more. — Shirley Hufstedler

Contacting Nicole Mckinney

Nicole McKinney Principal Marketing Consultant bcad Group

416.423.3493 nicole.mckinney@sympatico.ca

http://www.linkedin.com/in/bcartsanddesign

www.bcadgroup.com

http://twitter.com/bcadGroup

Other highlights

Nicole Mckinney's marketing and communications group specializes in unique solutions dedicated to building and creating brands. We believe business strategy is marketing strategy. Our job as a marketing group is to connect. We want to work with our partners to build marketing and branding practices around ideas that drive business opportunitites. By working with our business partners sharing risk and reward, we strive to bring cultural insights, communication processes and products together with an entrepreneurial vision while manufacturing expertise, distribution might and R&D skills to develop a business idea. Ultimately we are building upon ideas and creating the channels, the strategy and the pathways to fortify relationships with each and every person in a way that is meaningful and mindful of how they live their lives.

Specialties:

We have the opportunity as women to use our understanding and day to day experience to create marketing and brand strategies that recognize that women are individuals. The market place is now keenly aware of the power of purchasing and decision making that this most important target market wields. We aim to assist our partners and clients with intelligent ways to speak to the various "personas" of this target market by making sure that these clients build social networking and new media channels as a way to build relationships and educate their customers while creating a community of customers that can build relationships with one another. While the internet presence for most companies is now common place, creating the communities that this most important target market now dominate has yet to reach a tipping point where social media now has a key role in all marketing campaigns. As a woman owned and run marketing and communications firm, we hope our expertise, innovation and creativity in this most important marketing channel can bring a fresh perspective.