Paulette Ensign
B/Mus.Ed, MS in Education
Free
Convert Your Content to Cash Expert
Paulette Ensign Quick Facts
- Main Areas
- Converting YOUR Content to Cash
- Affiliation
- Tips Products International - owner
-
Paulette Ensign had no idea she would sell well over a million copies of her 16-page how-to tips booklet, 110 Ideas for Organizing Your Business Life when writing it in 1991. Or that it would be in multiple languages and formats without spending a penny on advertising. Nothing in her background prepared her for that other than the knowledge she gathered during her career as a Professional Organizing and Productivity Consultant--quite a change from her original degreed profession teaching string instruments in public elementary schools for a dozen years. Yet her can-do attitude triggered and supported those results.
As people wanted to learn her secrets for converting their knowledge into how-to tips-based information products, Paulette developed products and services as she, too, continued learning and exploring seemingly endless possibilities for using content as marketing tools, revenue streams, or both.
While becoming widely known for the tips booklet niche she created, technology was an ever-increasing presence, prompting more opportunities for subject matter experts rather than fewer ways to use their content. The scales started tipping toward more online, digital download delivery formats than printed, tangible versions. Or so it appeared. This actually expanded rather than shrank options, prompting the focus of TipsProducts.com on tips first and product development second.
Founder and Chief Visionary of Tips Products International, Paulette now has more than forty years' experience with small and mid-size business owners, corporations, and professional associations in numerous industries, worldwide. She and her team look forward to traveling part of your journey with you and serving you as she continues to defy getting old while getting older.
Articles by this expert
SelfGrowth articles and saved writing connected to this expert.
Article
Simple Steps to Partnering with Companies to Increase Your Client Base
Wouldn't you love a simple formula for easily growing your small business? This could be just what you are looking for: 1. Create a how-to information product reflecting your expertise. 2. Sell or license many copies of the product to a large company. 3. Guide the company toward using your product as a promotional item as a way to sell more of their products or services. 4. Be sure your own name is someplace in the product. 5. Watch your client base grow.
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Hot Booklet Topics to Write About
Food, kids, pets, money, health, and sex. Yes, these are each topics with large audiences and interest, at least in North America and some other countries of the world. You may have personal or professional expertise in one or more of these topics. Seems like any of those would be a great place to start writing a booklet, wouldn't it?
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The Magic of Using Booklets for Tradeshow Giveaways
Candy, squeeze balls, pens, and key chains -- these provide questionable value to anyone visiting or staffing a tradeshow booth. More and more meeting and marketing professionals are considering something a little different - booklets. They are a way to attract higher quality prospects, reap a handsome return on the investment of time and money in attending shows, and help set a company apart from the crowd.
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15 Questions to Instantly Help You Write a Tips Booklet
Everyone has something they want the world to know. A tips booklet is a great way to do that, creating author status and a marketing tool for yourself in the process. You may have considered writing a book. Many people entertain that possibility. Fewer have actually followed through once ...
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10 Steps to Getting Paid for Your Marketing Materials
How many times have you heard the same sound bites come out of your mouth to your clients, prospects, and audiences, almost boring yourself to tears in the process? Imagine generating money directly from those sound bites, from those pearls of wisdom that effortlessly trip off your tongue. Yes, ...
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7 Simple Ways of Driving Traffic to Your Site Using One E-Published Tips Booklet
I am not a web designer or search engine optimizer, nor do I play one on TV. However, I do know that the driving force in bringing qualified traffic to your web site is dynamic high value content. That means compelling, interesting, approachable, and immediately useful information, especially ...
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Reality Is ...
...like beauty. It's in the eye of the beholder. This article is prompted by a recent comment from a publishing colleague - someone I and others hold in high regard, who is bright, articulate, and well-schooled in the traditional publishing industry. The colleague has a perspective about what a ...
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It's All Been Said
Do you really believe you having nothing more to say about your area of expertise, that it’s all been said by others? And said better than you could possibly say? There may be similarities in your perspective with that of other people. Looking further into your work, the odds are high that you ...
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Booklets, M & M's, And The Right Moment
Tips booklets have long been recommended as promotional items, to be imprinted with a company's name and logo, and handed out at trade shows from their booth, among many other applications for these booklets. Candy is also something that has frequently been seen as giveaways at trade show ...
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Article
Feels So Good
How do your buyers feel when they've read your booklet or other information product? It may be something you've never actually considered until thisnmoment. If so, you're not alone. After all, you've labored to getnall that wisdom whittled down to a booklet, feeling like you'venleft out tons of ...
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Contacting Paulette Ensign
Tips Products International
11274 Sherrard Way
San Diego, CA 92131
858-922-9768 - mobile