Are You Appreciating or Depreciating Your Business?

If you own a stock, you can follow it on the stock exchange and watch it go up and down in value all day. You have no control over the value or the fluctuation. All you really have is the hope and faith that the stock will go up. Your choice lies in keeping it or selling the stock.

If you own a company, you’re putting all your money, energy, hope and faith into it; faith that the company will go up in value. There may be some external factors over which you have no control, which affect your business. However, you do have control over your words, what you say about your company. Every time you express your doubts out loud that your company may fail, you are consciously devaluing your company. You are consciously creating and spreading less value.

If a bunch of people go on the Internet and start talking about how a stock is going to go down, fail, it’s likely to go down. Everyone believes it, the stock gets devalued. If the opposite happens, people talk about value and the
likelihood of a stock going up, everyone wants it, the stock goes up. It’s all still a gamble but positive emotions create value. If you work for someone else and are a good employee, you consciously create value for the company. You set
out with intent to make money for the company. Regardless of how you feel about the company, what you say matters. If you know how to create value for another person’s company, you know how to do that for your own company.

Yes, there are a lot of variables. Yes, there are a lot of unknowns. Yes, there are things that are out of your control. Your only choice is how you respond to those things. And one of the most frequent ways in which we respond is
words. You always have a choice about your words. Consciously choose words that value your company and what you do, regardless of your fears. Over time, those words will alleviate the fears and you will have created a company with great value.

Ask yourself regularly: Is what I’m saying appreciating or depreciating what I’m doing? If you’re depreciating ask yourself: How can I look at this another way to appreciate what I’m doing?