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ARTArticleThe Power to Speak Up!Have you ever been in a situation where someone asked for your opinion and you lost your voice? Or you were itching to say something in a meeting because you knew you had something really important to say but it just wouldn’t come out? Today’s blog post is all about the power of finding your voice and speaking up. This is something that I struggled with for a long time and it wasn’t until I went to university and got involved with student politics that I really found my voice and truth be told, it’s hard to shut me up these days!! ;)ARTArticleThe Right Place At The Right TimeThis is a true story. Over the course of a year, a local branch manager had 7 separate photocopier sales people conduct face to face prospecting calls on her business. However, since the current equipment was on a lease with an expiry date far into the future, it was not the right time in the buying cycle to start the sales process. The branch manager asked each sales rep to call back on the same specified date in the future. Of the 7, only 2 sales reps called back. Only 2! Although this may sound unbelievable, it is more often the rule than the exception.ARTArticleThe Secret to Internet Marketing That Reallys WorksThe Inside Scoop For many years Corporate America has trusted and relied upon scores of so-called “SEO & PPC Experts” to help them manage and improve their search engine rankings and PPC return on investment. However, most have achieved marginal success at best. This white paper, will conclusively demonstrate that most Internet Marketing experts around the world have performed, and continue to perform, ineffective, time consuming and costly strategies that simply DO NOT work!ARTArticleThe Solution To A Lack of Leads, Clients or Consistent IncomeMany businesses have characteristics that are similar to any stock market in the world; there are ups and downs. When you experience a downturn, the culprit may be a slow drip of revenue, which means a slow drip of closed business from very few leads. Your goal, then, is to get in front of more leads, convert leads to clients and create systems around making this your business habit. Here's how you do it:ARTArticleThe Top 10 Cold Calling Mistakes1. Not understanding the goal of the call When you hang up the phone, where do you want to be? What action do you want your prospect to take? What commitment do you want your prospect to make? Too many prospectors don’t identify the goal of their phone call and so they do not get the result that they want. Before you pick up the telephone, identify the goal of your conversation. 2.ARTArticleThe Top 3 Email Programs for Busy EntrepreneursFor many entrepreneurs and small business owners, email marketing remains something of a mystery. You know you're supposed to be emailing your list, but when? How often? And what about? Choosing a great email program takes a lot of the guess-work out of email marketing, because you can measure exactly how your emails are being received by potential clients and customers. For example, you might enjoy a 33% open rate when you share your latest blog post, but only an 11% open rate when you send an email pushing a product or service you're trying to sell.ARTArticleThe Ugly Truth: Why SEO Isn't Driving Sales for Your Website7 Things you can start doing now to turn that aroundr It’s been said that you can lead a horse to water, but you can’t make him drink. This is certainly true in marketing. While business owners are hungry to get 1st page Google rankings, sometimes they are puzzled why greater traffic doesn’t lead to greater sales. After reading this article, you’ll find out what SEO is, what it isn’t, and how to harness the power of SEO to drive sales for your business. What SEO Isr ARTArticleThree Elements of Effective Performance DiscussionsOne of the most difficult conversations most managers ever have is when they need to meet with an employee to discuss a performance problem. Most managers either put this discussion off altogether (just hoping against hope it will go away), or so clearly mismanage the discussion that the employee leaves feeling demoralized and unmotivated. However, the following three strategies can help you the next time you find yourself needing to coach an employee to improve. - Focus on specific performance issues, not personality. You may just know that the performance is ARTArticleTHREE TIPS FOR CREATING HAPPIER HABITSOne of the main reasons why humans have so much trouble being happy is that, in the majority of cases, we don’t know what happiness is. The Dalai Lama said that the purpose of life is to be happy - but if we don’t know what happiness is, how do we search it out? There are two common misconceptions about reaching a state of happiness.r ARTArticleTips to Help You Get the Website You NeedYour website is the foundation of your online presence. It's also a significant investment of time and money. Here are some tips to help ensure you get the website you want. Before you hire a web developer, put together a "creative brief." Generally, website developers are not mind readers so it is important to think through your requirements. Absolutely your developer should have suggestions for you; but if you are well prepared the developer will be able to provide a more realistic quote and it will also make the process more efficient.ARTArticleTo Script Or Not To Script!Whether it’s a prospecting approach, a fact find, or a presentation, there has always been plenty of disagreement among sales professionals as to whether what will be said should be scripted ahead of time. Those that say that every sales call should be scripted, regardless of its purpose, believe that without a preplanned script, important information will be missed, therefore decreasing the chance of making the sale.ARTArticleTop 10 Reasons To Hold A Webinar TodayAre you currently using webinars as part of your content marketing strategy? If not, you may have an outdated idea of exactly what a webinar is and just how powerful webinars can actually be. In the past, webinars were used primarily for product demonstrations and to usher customers through a company's sales funnel. Today, webinars are being used for everything from list-building and panel discussions to interactive courses and mastermind groups.ARTArticleTop 10 Ways to Repurpose Your ContentAs an online marketer, you should strive to deliver value to readers on your blog, on social networks, via your email newsletter and more. It may look like a lot of writing to keep up with, but it does not have to be. Here are my top 10 ways to repurpose content that you only have to write once. These ideas assume that you started with an article first. 1) Submit to article directories This is called article marketing and it is one of the most solid ways to get free traffic to your website or blog and build credibility.ARTArticleTop 7 Ways to Convert Prospects to Clients With Great ContentContent marketing has been the industry's hottest buzz phrase for the past several years, but what does "content marketing" really mean? In short, it refers to the creation and distribution of great content that is either written, visual, or audio. Sharing your brand's message via content marketing could mean: -Articles -Whitepapers -eBooks -Blogging -Video creation -Podcasting -Repurposing blogs into eBooks -So much more! Here are 7 best practices to keep in mind when focusing on content marketing. 1. Don't forget about quality control ARTArticleTop Secrets of The Expert Job SearchTop Secrets of The Expert Search By Steven Provenzano, CPRW/CEIP Author: Top Secret Executive Resumes Every day I talk with top professionals and executives looking for a better job. But deep down, they know they want more than a job - they want more fulfillment. They need to see a greater value and satisfaction in the 40-50 hours of brainpower and expertise they put forth every week. They have excellent skills and experience in their industry, but now they're faced with finding a new position, or expanding their career, and have very little background in that department.ARTArticleTracking Your Sales ActivitiesChances are, as a job requirement, you must submit a weekly sales report to your sales manager. Some sales representatives, normally those not at quota, perceive these sales reports as a policing action. “The boss is only checking up on me to ensure that I am doing my prospecting calls.” Believe me when I tell you that your sales manager already knows if you are making your calls or not, regardless of whether or not you are submitting a sales report.ARTArticleTurn Your Limited Time Into MORE IncomeAsk any entrepreneur what their main goal is and you can be sure that increasing income is at the top of the list. Let's face it. There will always be bills to pay, saving accounts to pad, vacations to plan - you name it - and just about all of it requires money. So what's a busy entrepreneur to do? You do what most small business owners do. You work harder. You raise your fees, repackage your services, work more hours to bring on more clients - and find yourself overwhelmed and still underpaid.ARTArticleTwitter Marketing Strategy & SystemI'm a real fan of having systems in place in my business. And I believe there isn't a more important system to have in place as your marketing. This allows you to take consistent action to grow your business, hire help as and when needed, and follow an established effective process to attract new leads. One of those sub-systems in your marketing would be to manage your Twitter presence - if you chose to use Twitter for marketing that is! Here's how to get it set up and running for your coaching business.ARTArticleTypical Commission–Negotiating Realtor FeesThe typical commission a realtor charges can be anywhere from three to seven percent depending on the area and realtor competition in the marketplace. In most every case the typical commission can be negotiated if you know how. The challenge most consumers have when it comes to negotiating real estate commissions is they are negotiating against a professional negotiator. Realtors negotiate for a living and you're hiring them to negotiate for you when a buyer is found.ARTArticleUncovering "Hidden" Profits In Your BusinessEvery (and I do mea EVERY) business - including yours - has the potential to be immediately more profitable. Unfortunately, many times we are unable to see the opportunities in front of us because we buried in the minutia of our daily task list. So how do you dig out the hidden treasure in your business? How do you tap into those "well... duh!" opportunities that are right in front of you? Here are a few areas of business to investigate:ARTArticleUnderstanding the Four Behavioral StylesBelow you will learn more about the four behavioral styles: Dominance, Influencing, Steadiness and Conscientiousness. Learn the goals and fears of each style, what they tend to overuse and how each style can be more effective. DOMINANCE – Focuses on Controlling the Environment Goals - Wants to get results - Likes “do it and do it now” approaches - Wants to be in charge - Likes new opportunities and challenges - Wants opportunity for advancement - Likes initiating change and taking risks Fears/Avoids ARTArticleUnlocking the Secrets of Your Email StatsYou craft an awesome email blast. Your subject line couldn't be better. You click send. And then you check your email stats. With all of those numbers and percentages, where should you even begin? If you log in to the back end of your email program, whether it's Aweber or Constant Contact or Infusionsoft, you're faced with a variety of different numbers and statistics. When selecting your most recently-sent email blast, you'll be able to see your • Open rates • Bounces • Clicks • Opt-out's • Complaints ARTArticleUse Automated Email Messages to Keep the Money Rolling InDid you know that it takes approximately 7 interactions with a prospective client before they buy from you?ARTArticleWatch Your Sales Language!Ever since we were young, we have been taught to watch our language. “Mind your p’s and q’s, and if you don’t have anything nice to say, don’t say anything at all.” A sales person knocked on my door the other day. The experience served as a reminder that professional sales people must also watch their language, their sales language that is. Every time I asked a question, he responded with “don’t worry about it”. The whole experience reminded me that everything we say to a customer can affect their perception of us, and not always in a positive way.ARTArticleWays of How to Use Your Blog to Make More Money Online.Many bloggers establish their blogs to let other people know their interests or to create an online diary but only countable recognize that a blog can help them generate a lot of money online especially when done in a correct manner. You can turn your usual blog and make it the sole source of earning a living and the good thing with this is that it allows you to work at your own pace with no pressure from several quarters to complete a task as well as reducing huge taxes associated with working tax credits contacts.ARTArticleWebinar Checklist: 5 Must-Have's For Massive Webinar SuccessHave you ever wondered why some webinars are wildly successful, while others fall flat? Or why some webinars enjoy thousands of attendees while others are attended by 20 people, tops? The truth is that successful webinars follow a proven checklist that virtually guarantees their success. This checklist contains 5 crucial elements that must be included in your webinar presentation in order for it to be successful.ARTArticleWebinar Hosting Reviews: Pros and Cons of GoToWebinar, Livestream, and OnStream WebinarsCreating and marketing a great webinar is tough. Choosing a webinar hosting platform shouldn't be. That's why we've researched the top-selling webinar hosting platforms on the Internet and compiled this handy list of pros and cons for each. We reviewed each application and evaluated the following: -Cost and value for the money -User-friendliness -Tech support and tutorials -Video streaming options -Integration with social media and other websites -Webinar marketing assistance ARTArticleWebinar Marketing for Newbies: 5 Steps To Creating and Marketing Your First WebinarIf you’ve never created a webinar before, the thought of webinar marketing can be really intimidating. You’re probably wondering... • How will I work out the technical aspects of holding a webinar? • How do I give people access to the webinar? • What platform should I use for hosting the webinar? • What should the webinar be about, anyway? • How do I get people to attend my webinar? Don’t worry! While webinars are certainly more technically involved than other types of content marketing, once you get the first one under your belt you’ll be off to the races.ARTArticleWhat Color is Your Prospect? - How To Sell To The Four Personality TypesWhen calling back your prospects it is important to know what there personality color type is. You need to know the difference between a Yellow, Blue, Red, and Green personality types. Knowing this difference could make a real impact on how effectively that you can build your business. In this article I will give a description of the personality types and explain how you should interact with them while prospecting. Yellows make up about 35% of the population. You will usually find them in professions such as nursing, teaching, and social work.ARTArticleWhat Excuse Are You Using to Not Get Professional Photos Done? I bet it’s not any better than mine“Why do you think you’re not pretty?” This was the question asked of me from one of our long-time clients-tu ed-friend after I finally got the nerve to get professional photos done and posted several of them on Facebook. More on answering that thought-provoking question in a moment but first, I wanted to share the reason why I FINALLY got the photos done. Ever heard of the saying, “Do as I say and not as I do”? I was getting tired of saying that to clients when I saw their beach photo or a picture of their kids as a representation of their brand on social media.

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