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ARTArticlePresent Your Self and Business PowerfullyRead no further if you are not trying to promote your business. Read no more if you are not seeking financial backing or business contracts. Skip this article if you do not need to present your ideas, business plans, or political views to others effectively and purposefully.ARTArticlePublic Speaking: The top 8 success tips that will bring you speaking success!1. Find your niche and audience…once you do dig deeper and really narrow in on a very specific group of people, a group that you are meant to serve, one that desperately needs your solution to their very specific problem. Find the problem. Offer the solution.
2. Create a brand for your speaking business. What do you want to be known for? Research your competitors and see how they’re positioning themselves…set yourself apart from them and be different, don’t be afraid to be the purple cow in the field. Be clear with your brand; do not confuse your audience.ARTArticleReal Estate Broker Commission - You Can Successfully NegotiateIt goes without saying that most homeowners, regardless of market conditions, would like to make as much as they can when they sell their property. You do, I do, everyone does. Of course, when the market conditions are down it's even more important to squeeze out every last penny you can.ARTArticleSmall Business Corner – Is It Time For a Turnaround?Let’s face it – as a small business owner, you are facing tough times in our current business environment. The economy is weak, cash flow is tight, and it’s almost impossible to get a line of credit, or even keep the one that you have. It seems that the current administration views small business owners as their “private bank” to help them fund all of the programs that they want to role out. Additionally, many of your employees are using these things as an excuse for their poor performance and lack of results. Many of these issues are causing problems for small business owners.ARTArticleSocial Networks Enhance Interpersonal CommunicationsOh my, can there be heresy in the words in the title?
A Nielsen Wire study notes statistics that illustrate the rise of social media use in recent years. We inherently know that social media use rises each year (from the turn of the 21st century, forward). Every media imaginable reports our use of social media and social networking practices. A Nielsen Wire study report included actual statistics and graphs on the “social media phenomenon” for us visual information processors.ARTArticleSolopreners: Are You Asking Yourself, "What Should I Do Next?"Most of my private clients and inner circle know that I have been through a huge transition over the last four months. I worked in the Broadway Theatre industry for ten years and left that position about four weeks ago. It is a long story why I stayed so long with a thriving business. In some ways it was fear of change. Some of it was doing what you know and a part had to do with other people's voices.
Most of you know my story of struggle, confusion, and frustration around finding a marketing path that felt authentic and heart centered when I first started my life coaching business.ARTArticleSolopreneurs: Strategy Change is the Solution!There have been lots of new business lessons that the puppy has taught me over the last week, but none as big as tenacity. What the puppy wants the puppy will get, and not because he is bossy or begging, but because he is willing to use strange strategies. Giving up is not an option- strategy change is the solution. This made me think back on the last 3 years and building my own business. I realized I had done pretty much the same thing. To win in the game of business you have to be willing to change strategies.
You also must be comfortable with failing.ARTArticleSpring Clean Your Marketing For SuccessJust like closets and cupboards, marketing strategies and assets can accumulate clutter over the course of the year - It's time for some spring cleaning.
My friends over at PR Web shared with me three great tips on how to make sure your marketing is current, polished, and efficient:
1. Clean up your listsARTArticleStaying Alive! - Top 10 Ways to Generate MLM Leads OnlineThe life blood of any internet or network marketer is lead generation. How many times have we heard before that "The Money Is In the List?" As a new internet marketer generating leads can seem to be a daunting task. Most of us don't know where to begin. Here is a list of the top 10 ways to generate leads online:
1. Blogging
Every internet marketer should have a blog. It is your piece of real estate on the web. All of your videos, articles, affiliate offers, and social media links should all tie back into your blog. It is like the central nervous system of your business.ARTArticleStep Away From The Computer! - Top 10 Ways to Market Your MLM and/or Website OfflineAlthough Online Marketing is the wave of the future, there are ways that you can market your MLM and website offline that are not stuck in the past. As a matter of fact, your offline and online strategies can work hand in hand. For this reaso
Offline Marketing should be a part of every internet marketer's overall strategy.
Here are the Top 10 ways that you can market your business offline:
1. Do a radio interview with a DJ at the local radio station. The morning talk show would be ideal.ARTArticleSubliminal Messages Sales Training Can Make Your Sales Skills More EffectiveSubliminal messages are a great sales training resource that can be added to your existing sales skills. Subliminal training can effortlessly stimulate your mind and add a new dimension to the way you use your sales training. All you have to do is put on a set of headphones, listen to a sales training CD or MP3 subliminal messaging training track, and your unconscious gets directly targeted subliminal messages. It’s as easy as that.
I do not advise that subliminal messaging be used to completely replace effective practical sales training.ARTArticleSubliminal Messaging That Builds A Successful Sales Mindset That Will Increase Your Sales ResultsSubliminal messaging is the effortless way to build a positive sales mindset and make your sales skills more effective. Have you ever seen successful sales people and wondered how they constantly achieve top results. Even when they have only the sales skills that others have, and use the same selling techniques that less successful people do, they still achieve consistent high sales results. The difference between these two types of people is all within their minds, and their beliefs. This is where subliminal messages can help.
Successful sales people have drive and ambition.ARTArticleSuccess Starts in the MindDisappointed at not getting the results they desire. Frustrated because they aren’t loving what they do. Unhappy with the direction of their life. These obstacles cause clients to come to us to seek help in getting on the right track. Unfortunately, Kathy fit into all three categories. An insurance actuary by day and life coach by night, she just couldn’t see the runway ahead that led to the building of her practice without giving up the security of her day job. As she explained, with two small children and a family to support, this just wasn’t an option. Kathy was frustrated.ARTArticleSummertime BluesIt’s summertime!
1. No one wants to be bothered.
2. It’s too hot.
3. It’s a beautiful day; everyone is out.
4. No one is thinking about work.
5. Prospects are getting ready to go on vacation.
6. Everyone is on vacation.
7. Prospects are just returning from their vacations.
8. I’m preparing to go on vacation.
9. I’m on vacation.
10. I’ve just returned from vacation.
11. My assistant is on vacation.
12. Their assistant is on vacation.
13. No one is in on Mondays.
14. No one is in on Fridays.
15. Prospects are catching up midweek.
16.ARTArticleTap Into Your Unstoppable Potential (Yes, You Do Have It!)So often, it isn't a lack of knowledge that prevents service professionals from achieving their business and marketing goals.
Instead, a lack of focus and motivation are more often the culprits. You may be a person who knows exactly what you need to be doing. You possess the knowledge, but not enough confidence in your ability to make it happen and succeed as an entrepreneur.ARTArticleTax Credit for Home Buyers – The Mortgage Credit Certificate ProgramTax credit for home buyers are becoming more and more popular every day. Whether the economy is in an up cycle or a down, smart home buyers are looking for new ways to save money. The good news is, if you're a first time home buyer you may qualify for the Mortgage Credit Certificate.
The Mortgage Credit Certificate is a federal program which allows first time home buyers to lower their final income tax bill in the amount equal to twenty percent of the mortgage interest they pay as part of their mortgage.ARTArticleTax Reassessment – Does a Declining Market Mean You'll Pay Less Property Taxes?Tax reassessment has been the main topic of discussion more times in the last six months than it has been in the last ten years. There seems to be a misguided assumption that if property values decrease then property taxes will also decrease. Of course, this is based on the fact that when property values increase so will the taxes. Unfortunately, the former is mostly false while the latter is mostly true.
Like everything else, all you have to do is follow the dollar to see why it works this way.ARTArticleThe ABC's of Starting and Monetizing a BlogAn blog is a platform that seems to have really evolved over the years. Whether you have started a blog as an online diary to write about a hobby or yourself, or as a marketing tool to build your online presence, it makes good sense to monetize it.
This article will explore some ways that you can monetize a blog. There are 3 basic things that are necessary to have in place before you can start making money with a blog:
1. Content must be updated on a regular basis
2. Your Blog needs to be promoted in order to get trafficARTArticleThe Benefits of Treating Your List like Your BFFIf you have been marketing online for some time, you may have heard the saying, The Fortune is in the List. Lately, I have been hearing an amended version, “The Fortune is in your relationship with your list”.
First of all, I believe wholeheartedly in authentic marketing. And the truth is that, these days even non-marketers, some maybe, know that you can use email newsletter programs to personalize broadcast emails. So just using a person’s first name in the subject or the body of the email is a little transparent.ARTArticleThe Biggest Mistake You're Making With Your Social Media MarketingThere are those small business owners who are die-hard social media fans and swear by its effectiveness. There are others who wouldn't touch Facebook with a 10-foot pole. Most of us fall in between these two extremes.
The truth of the matter is that most (notice I didn't say all) entrepreneurs can attract high-quality leads for their business by strategically using social media to connect with and engage their audience.
Did you catch that? I said by "strategically using social media to connect with and engage their audience."ARTArticleThe Cheapest, Most Effective Form of Marketing That Consistently Gets ResultsContent marketing.
Yep, that's it. Plain and simple.
What is Content Marketing?
Award winning content marketer Amanda Maksymiw defines it this way: "Content marketing is the process of developing and sharing relevant, valuable, and engaging content to a target audience with the goal of acquiring new customers or increasing business from existing customers."
Understand that your customers don't care about you, your products, or your services. They care about themselves, their wants and their needs.ARTArticleThe Fastest Path to Authentic IncomeIn business, there needs to be a systematic way to grow your income and your money mountain. It is easy to "chase the paper" in the words of Jay-Z, but it can be exhausting. There are so many things being thrown at us today as money-makers, such as audio, video, teleclasses, podcasting, social media--I could go on and on. We become excited and obsessed with the latest "gadget" to market and we lose site of our own mission to the latest marketing trick.
Money and clients are ready, willing and waiting for you now. You don't need to put on fancy bells or ad whistles to make more money.ARTArticleThe Four Biggest Blocks I’ve Seen Clients Encounter1. Repeating the same action over and over and expecting different results
The biggest enemy to sales is the status quo. When sales trainers say that phrase, we are usually referring to prospects. The idea is that most people find it to be very difficult to let go of what they are used to doing (even if it's not working for them) and so it is frequently difficult to persuade a prospect to make a change. Hence, the biggest enemy to sales is the status quo.
What is interesting is that the same rule is true of anyone in sales.ARTArticleThe Hidden Cost of FREE: 5 Ways Free/Low Cost Website Templates Kill Your BusinessAs a new business owner, it can be tempting to want to save a few bucks by setting up your website using free or low cost website template services.
While it's true, you may be able to get up and running in a few minutes, there are some hidden costs to setting up your online presence using these website building tools.
As an experienced professional, over the years my team and I have had to help "rescue" many businesses from these so-called easy website solutions. Their level of frustration and lack of results finally got to the point of picking up the phone and getting help.rARTArticleThe Importance Of Links For Site Or BlogThe links a blog receives from other sites, can greatly influence the positioning of pages in search engine results in the search engine Google.
They are considered important by Google and also in website optimization because in most cases they are created by webmasters (or bloggers) who create links in their websites or blogs pointing to your blog by pure will, without having been manipulated.
The links in this case are considered votes of credibility, where the site is the link, gives the blog that receives a vote of confidence.
The more votes a blog receives, the more important itARTArticleThe Juggling Act: When You Drop the BallAs busy entrepreneurs we juggle a lot of balls. Client requests, team member demands, family demands…the list goes on and on and on.
When you have so many balls in the air, eventually you’re going to drop one. It happened to me today. I received an email from a client asking me if I sent a promo email out last week. I created the template, but for whatever reason, the email never got sent.
So what do you do in a situation where you’ve dropped a ball…an important one and now you have to face the music?ARTArticleTHE MBA NIGHTMAREHere’s a story that might keep you up at night. I was talking with a client who had graduated with his MBA just a year ago. He was upset that things had not changed for him in his current company. No raise. No promotion. No new opportunities. In fact, no one even recognized that he earned his MBA. “My job doesn’t require an MBA but I have one. Now I worry that my current employer will see me as overqualified, likely to get bored and leave, further damaging my career mobility,” he explained.ARTArticleThe One Question That You Can't Avoid...Regardless of whether you operate a large corporation, home based business or are a sales professional... your future success may rest entirely on one single question. I have come to refer to it as... the “Magic Question”, because it's the one question that you simply can't avoid.
Where ever you go in the future... a Chamber of Commerce function, business event, networking meeting, community activity, social event or even to the golf course, you will continually encounter new people.ARTArticleThe One Response Your Prospect Wants To Hear...In my previous article, I addressed the subject of the question that you simply can’t avoid... the “Magic Question”. I hope that you have taken sufficient time to earnestly consider how you have fared in the past from your previous responses to the MQ. In like fashion, I also hope that you have begun the process of contemplating how you might more effectively “answer” the Magic Question in the future.
I would like to begin this sequel article by making an inquiry of you... How many times in the past two weeks did someone actually ask you or your people The Magic Question? Once?ARTArticleThe Perfect Time To Get Media AttentionMany entrepreneurs and business owners believe that summer and Christmas are the seasons when most people avoid newspapers and business magazines. Everyone is away or too busy – therefore it’s not the time to send a media release out to editors and radio/television producers. But they’re wrong.