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ARTArticleHow to Stop Sexual Discrimination Against Women At Job InterviewsSexual discrimination against women still exists in job recruitment and promotion interviews. It can happen in job interviews when an employer is conce
ed that a female applicant may want time off work on mate
ity leave or parental care. So if you’re a woman going to a job interview what can you do to stop any discrimination and give yourself a better chance of gaining the job.
While open sexual discrimination is no longer allowed, it can still happen in a covert way and it can never be fully prevented by legislation alone.ARTArticleHow To Write An Effective B2B Sales ResumeThe purpose of your resume is to move you to the next step in the hiring process. Whether that is the initial interview, or to complete personality, compatibility or skills testing, if your resume moves you forward, it was effective. Over the years, I have seen hundreds, maybe even thousands of B2B sales resumes, the vast majority of which did nothing to help the applicants obtain employment. In fact, in most cases, it did the exact opposite!
So why are even the best B2B sales professionals being passed over by their desired employers?ARTArticleI Just Called to See How Things are GoingSales Representative: "I just called to see how things are going."
Wendy: "Things are going fine. Why are you calling?"
Sales Representative: "I just called to see how things are."
Wendy: "Things are fine."
Sales Representative: "OK. Well I'm here if you need me."
Wendy: "Why should I need you?"
As it turns out, the company this young man represented was supposed to be scheduling a demo of a product for my staff and for me. My wonderful assistant, Erin, usually takes care of scheduling for these types of events.ARTArticleI'm Not InterestedWhenever I conduct a workshop or teleclass, invariably someone asks the question: 'What should I say when the prospect says, ‘I’m not interested?'
My response invariably is: 'It's probably too late.'
Certainly you can try to recover from that 'I'm not interested’ response. You can ask, 'Why do you say that?' (Say this gently, as though you are confused and really, really want the answer.) You can repeat back: 'Not interested?' (Again, say this gently, as though you are confused.) This sometimes gets people to start talking and explain themselves.ARTArticleIdeas to Freshen Up Your Website!When a visitor arrives at your website you want them to be intrigued and impressed. You don't want them thinking... "Are they out of business?" "They haven't posted on here in months!" Keep your website fresh with these ideas.ARTArticleIf I Were a New VA, I'd Start HereAfter being in business for 7 years, we have learned what it takes to grow a successful business. We had no idea when we started our first Virtual Assistance business that friends, family and associates would constantly ask the same question: "How did you do it?"
Every single day of the week, we have new members join our community and ask a sought-after question. That question is, "How do I get clients?" Follow along as I share some foundational work that you can copy and start to implement today.
If I were a new Virtual Assistant trying to grow a business, I would do the following:ARTArticleIf you Build it Will They Visit?: 3 Free Ways To Drive Traffic To Your WebsiteJust because you build a website or blog does not mean that you will get visitors. You have to get the word out about your site. Well, you may be saying "What if I can't afford to pay for advertising?" "I am on a limited budget as it is." Never fear, there are plenty of ways to drive free traffic to your website and I am going to discuss the top 3 ways to drive traffic. They are Social Media Marketing, Article Marketing, and Video.
Social Networking sites are are all the rage now. They are a great way to gain exposure for yourself and for your business.ARTArticleIn Search of Excellence: Lessons from America's Best-Run CompaniesThe "Greatest Business Book of All Time" (Bloomsbury UK), In Search of Excellence has long been a must-have for the boardroom, business school, and bedside table.
Based on a study of forty-three of America's best-run companies from a diverse array of business sectors, In Search of Excellence describes eight basic principles of management -- action-stimulating, people-oriented, profit-maximizing practices -- that made these organizations successful.ARTArticleIs This Just A Hobby?Helpingpreneurs want to help. Imagine that. You have a giving heart and a spirit of support, healing, and love. Often times that beauty stops you from being business first. And business first is really important. Gina Ratliffe uses wonderful terms about service professionals asking
Are you a hobbyist?
or
Are you wealth conscious?
The wealth conscious entrepreneur understands that values, standards, and efficiency not only serve your business model, but serve your clients and customers. Is your business running organically and a little on the fly?ARTArticleIs Virtual Assistance a Real Business?Many people are fed up and are looking for another way to support themselves financially. Does this sound familiar to you? It is possible that you have reached your limit of dealing with office politics, feeling unappreciated by your superiors, or just tired of the monotonous grind that you have experienced ever day for a number of years.ARTArticleIt's All About You (... Or Is It?)You can become a very successful Virtual Assistant if you focus on the right things at the right time. For example, if you are interested in becoming a virtual assistant but have not yet started your business, that is the perfect time to focus on YOU. Here are some things that you want to consider.
You Focus
Do you have:
1. The right mindset to become a business owner?
2. The ability to persevere through stress?
3. A strong desire to succeed?
4. Enough knowledge to make sure that starting a business is a good step for you?ARTArticleLease Option To Buy – What Exactly Does This Mean?The term 'lease option to buy' might also be referred to as 'rent to own' or simply as 'lease option'. In its most basic definition a lease option to buy is when a consumer leases (or rents) a property for a certain period of time and at the end of that time the consumer has the option to buy the property.
Let's discuss who would consider a lease option to buy and how they actually work.ARTArticleLease With Option To Buy-Advantages and DisadvantagesA lease with option to buy is typically for people who want to buy a home but cannot meet the traditional guidelines set forth by banks and other lending institutions. If you recently filed for bankruptcy, foreclosed on your last home, sold your last home through a short sale, have bad credit, or have too much debt then you may want to consider a lease with option to buy.
This article assumes you know what a lease with option to buy is.ARTArticleList Building Tips To Get More ClientsEmail marketing is, by far, the most cost effective online marketing strategy around. A recent statistic I read shared that for every $1 spent, $44.25 is the average return on email marketing investment. (Source: Experian)
To utilize email marketing, however, of course you must have a list of people to send your emails to. In addition, you need to be continually looking for ways to get more strategic and creative about how you build your list.ARTArticleListen to What Your Prospect is Saying to YouI just hung up the telephone after an annoying conversation with someone who called to inquire if I would be interested in a joint venture. You see, yesterday I had received an email from Jane, the marketing director, describing their program and asking if I would be interested in promoting the program to my list. I took a look at their web site and it looked like they could have something of value to offer.ARTArticleLong Vs Short Emails: Which Style Will Convert Your Prospects Into Customers?You may have noticed that some emails you receive from top marketing gurus are three or four sentences tops. Other emails contain paragraph after paragraph of long, scrolling copy that seems to go on forever.
Some small business owners swear by "the scroll," while others insist that short and sweet can't be beat.
So which email style is right for your small business and your customers?
Here's the long and short of it:
Short and Sweet Email Copy
Pros: Short email advocates swear by the method because of its power to create curiosity.ARTArticleLove at First Sight!LOVE AT FIRST SIGHT!
Love at first sight is very real!!! Yes, I have married or lived with many many many women (hundreds even) that I fell in love with the very first second our eyes met.
I remember one time I was exploring the bottom of the Grand Canyon one summer. There is so much beauty there just looking around at all those rocks and dirt. There I was enjoying the day when all of a sudden there she was!! OMG! I literally froze in my tracks (even though it was 125 degrees). She was unlike any woman I had ever seen. What a Goddess of love she was!ARTArticleM-A-YMaybe I will, and maybe I won't.
Maybe I do, and maybe I don't.
If I'm to take action, I'll have to decide;
Commit to a choice to which I must abide.rn~ Sylvia Henderson
So I shouldn't quit my day job and become a poet laureate?
I introduce to you, "may". It's an interesting word in the context of ideas.
I did some research and found out the following trivia about the word may.
may [mey]
auxiliary verb, present singular 1st, 2nd, and 3rd person; present plural
1. (used to express possibility): It may rain.
2. (used to express opportunity or permission): You may enter.rARTArticleMagnetically Build Your List and Attract New LeadsEven if you're not currently offering a lead magnet on your website, you've probably seen them before - a free report for opting into an email newsletter, a free music download for filling out a survey, and so on.
Some small business owners go to great lengths to offer dynamic lead magnets, or as we like to call them "problem solving gifts". They put in lots of time and money to create a product or service that they could, in essence, sell for a profit. But instead of selling the solution, they give it away to build credibility and generate leads.ARTArticleMake Marketing MatterToo many businesses are focussed on what they do and not their customers. Even if you are the best manufacturer in the world, without sales you will not be in business. Marketing guru Winston Marsh preaches that “You have to be a better Marketer of what you do than Doer of what you do.”
So how good are you at marketing? Most businesses are great at what they do but struggle with marketing and sales. Manufacturers are no different. Here are the key elements you have to consider in your marketing approach if you want to get results:
Is it Measurable?ARTArticleMake Money Online - Learn How To Make Money OnlineWhat do you think about online money making? How To Make Money Online? Is It So Easy? What you need to Start Making Money Online? Ways To Make Money Online?
All above the question answered on my article. Read my entire article to Know the answer of these question.
What People Thinking About Online Money Making?rARTArticleMarketing Insensitive 2008I first wrote about "Marketing Insensitives" a few years ago. At the time, I had received a call from a telemarketer offering me some "marketing insensitives" to purchase a product. Yes, she really said this. She was not being clever; she just couldn't pronounce "incentive."
But, Marketing Insensitives do exist. They are the unfortunate, not-thought-through, ridiculous, dumb things that businesses do that drive customers away. Here are two new Marketing Insensitives-both from the same company. Read on:
***
I've never had much interest in cooking.ARTArticleMy Perception Is Your RealityProspects buy products based on the perceived value they will derive from those products. However, what one prospect values is not the same as another. They both may buy the same product, but they can buy it for completely different reasons.
For example, why do people buy cotton swabs? Whatever answer came to your mind is the correct answer, but it is only the correct answer for you. Fashion models may see these products as cosmetic applicators, whereas parents may see them as ear cleaners for their children.ARTArticleNetwork Your Way to a More Profitable BusinessNetworking. Love it or not, when done correctly, it's one of the easiest and fastest ways to attract ideal clients and increase your revenue.
Entrepreneurs who don't enjoy networking often feel that way because they have convinced themselves that they aren't good at it. Another common reason for resisting in-person networking is that some haven't enjoyed the results they expected.ARTArticleNo More Resolutions...What have you actually accomplished in this year of 2009? Can you look yourself squarely in the mirror and honestly declare that it was a successful year?
Statistically... 98.2% of you can not make such an affirmation of “success” to yourself. While this statistic is true, it is also genuinely sad. The basis for this fact comes from a recent study that reported that 98.2% of all people do not achieve their goals or resolutions.
The holidays are at hand and soon too will be the New Year. Do you know exactly where you are headed in 2010?ARTArticleNursing Homes and the Emotional Abuse of the ElderlyNursing Homes and the Emotional Abuse of the Elderlyr
Nursing homes are not all sipping lemonade and playing backgammon. There are a lot of serious medical and emotional issues to deal with in order to run a successful home.
Nurses and administrators have the task of being mindful at all times of the unique needs of all of their patients. They need to do their best to make sure everyone is happy, properly medicated, and satisfied with the facility.ARTArticleOn Short Notice: How to Give a Powerful Presentation When You Have Little Time to PrepareHave you ever been tapped to make an impromptu group presentation with a half hour’s notice?
When is the last time someone asked you for a “brief update” on the status of an upcoming project in “about an hour”?
Did you ever stand up in the heat of a membership meeting where negativity prevailed and asked members to consider a more positive stance on an issue?
These scenarios require you to “think on your feet” – give an impromptu speech – if you do not want to embarrass yourself, and want to demonstrate your knowledge and mental organization.
A well-prepared presentation is possible atARTArticleOnly Followers Make More MoneyLeaders are key in business and motivation, but if you truly want to make money you need to be a follower. I was thinking of two very special clients tonight who have experienced some very massive success in 6 months. When Paige and Brian came to me they were barely getting by (and this is NO exaggeration). They needed help in their business and they needed direction. From our first sessio
I was pretty tough with them. But, I also loved them from the first five minutes of our call. I told them they had to do exactly what I asked them to. Period.ARTArticleOvercoming Communication Obstacles in the WorkplaceResearch shows that we filter out or change the intended message of what we hear in 70% of our communication. That's a lot of the time! If we filter out or change it that often it is REALLY important that we learn how to send and receive messages to make sure we are being heard and are hearing others!
The reason we filter out or change the meaning so often is that we just don't get it - no matter how much someone else might want us to!ARTArticlePositive Thinking Motivation Technique For Self Improvement And Personal SuccessPositive thinking gives you the ability to see the positive possibilities in every situation. You can now use this one simple self improvement technique and gain the many benefits in both your personal and professional life that others miss. Imagine being able to stop those negative influences, and especially negative people, that are outside of your control from bringing you down.