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ARTArticleHow Can You Keep Your Client Work Organized?Are you a Virtual Assistant who is looking for an easy way to collaborate with you clients and stay organized? If you are having difficulty staying organized in working with your clients, you may have too many locations where you store stuff.ARTArticleHow I Engaged A Huge Group Of Ideal ClientsI'm often asked, "Sydni, how do you find so many great opportunities to grow your business?" So I want to share a behind the scenes story of how we walk our talk and open new doors for ourselves to attract the perfect clients for our business:ARTArticleHow the 2015 Facebook Algorithm Changes Affect You: Popular content rules while spam droolsIs Facebook marketing dead? Not yet.
While it is certain that the January 2015 Facebook algorithm update will force businesses to change their strategy, there's still value to be found on Facebook for brands.
While this popular Social Media channel still provides the potential to reach thousands of viewers, the challenge now is how to ensure your Facebook business page content appears in your fan's news feeds.
Why Facebook made the algorithm changeARTArticleHow to Ace the Interview Before It StartsSurely you know that a job interview requires preparation and research. We often spend hours and hours practicing answering the most common questions. Yet, our greatest keys to success come from asking only a few questions prior to the interview. In this post, I’ll present three key questions that you must ask to set the stage for your interview preparation, as well as give you the competitive advantage you need to win each conversation.
A job interview brings with it great tension. Mostly due to the barrage of unknown questions, for which success requires brilliant riposte.ARTArticleHow to Avoid Missing Out On the Exact Opportunities You're Looking ForI often see entrepreneurs looking at their proverbial glass as half empty instead of half full. They might say:
• If I only had the connections that person has...
• If I only had the experience that person has...
• If I only had the personality that person has...
The list could go on and on. This type of thinking can sabotage a person in many ways, but perhaps the most critical is that it can cause you to overlook priceless opportunities that are available right in front of you.
Instead of focusing what you don't have, focus on what you DO have.ARTArticleHow To Choose A Sales Training ProgramWhether you are a corporate sales executive needing to increase company revenues, a sales manager wanting to improve your team’s results, or a sales professional looking to invest in your own self improvement, you need to evaluate any sales or sales management training course properly before buying it. All courses are not created equal and a high price tag does not necessarily guarantee results.
Do You Really Need Sales Training?
The first decision you need to make in choosing a sales training program is whether you even need sales training in the first place.ARTArticleHow to Craft Awesome Newsletter ContentThe number one questio
I hear from small business owners regarding their newsletter content is, "What should I be writing about?"
Many small business owners mistakenly believe that they shouldn't email their list unless they have something new and noteworthy to share. Still others are under the mistaken impression that every single newsletter should be a sales email.
Great newsletter content doesn't have to just include exciting events, product launches or new offerings. In fact, the bulk of your email content may not even focus on your products and services at all.ARTArticleHow to Create A Tribe Of Raving Fans That Grow Your Business For YouDon't you love it when you receive a compliment?
You likely feel validated, intelligent, successful and helpful.
Don't you also feel more confident? Especially when the compliment has to do with your work and your business?
Of course you do!
Even better, don't you LOVE it when you receive a phone call or an email from a prospective client and they say, "I'm reaching out to you because my friend Jim said you were the best person to help me with _____"?ARTArticleHow to Create Systems to Simplify Your Email MarketingYou need to have strong email marketing systems in place in order to effectively monetize your email list. Why? Because sending out email marketing without having systems in place is like throwing spaghetti at the wall to see if it sticks.
Without systems, your email:
-Might get opened, it might not.rn-Might get sent on a Wednesday, or maybe a Friday. That is, if you remember to do it in the first place.rn-May do more harm than good in terms of creating strong relationships with your list members.ARTArticleHow to Earn While You LeaLive events can be a great way to boost your business... if you work them correctly!
I learned this valuable lesson in a mighty way when I attended my first large event in 2006. I was a new business owner and didn't know what to expect. I was also REALLY intimidated by the price tag... $1,500 for a 3-day online marketing workshop. But I stepped up because I needed to learn the skills that were being taught there and I knew investing in myself was the best investment I could make.ARTArticleHow To Fail As An EntrepreneurOne of the things that catches up the entrepreneurs I work with is perfectionism. I see this almost every day, an unwillingness to launch a product, produce a video, do a live event, publish a book, launch a website unless it is perfectly done. The fear of failure is often immense. I think there are a lot of reasons for that, and I know that it is a peculiarity of American culture much more than in other cultures. We seek to be entrepreneurs who always shine, don't make mistakes, and look perfectly in control.ARTArticleHow to Fix 8 Marketing Strategies You Might Screw Up!You created a business because you have valuable solutions to offer and are in a position to serve hundreds if not thousands of people in your target market. The key however, to reaching these individuals is to put your message, your content out into the world... consistently!ARTArticleHow to Gather Fabulous Testimonials About Your Work Without Feeling UncomfortableDoesn't it feel great to receive commendation for the work you do? There's nothing better than knowing you've truly made a difference in someone's life or business and have helped them reach a new level of success.
Even better than your personal feelings is the fact that receiving positive feedback from your clients creates social proof for prospective clients. This is one of the reasons websites like YELP are so popular. Like it or not, the folks who are considering hiring you are going to details about what it's like to work with you.ARTArticleHow To Host a Profitable Event - Even If You Have ZERO Experience In Event PlanningYou don't have to be a professional event planner to host a workshop or seminar that gets you clients and generates new streams of revenue.
However, you do need to pay close attention to the details!
Put your attendees' needs first
Dates, times, locations and dress codes, these are things your attendees will need to know.
It only takes one uninformed (or worse, misinformed) attendee to turn a perfect night into a ruined relationship or a missed opportunity for your organization.ARTArticleHow To Know Exactly What Your Audience Wants To Buy From YouHave you ever presented a product or service offer to your audience that you were beyond excited about? But then quickly found out you were the only person excited about it because very few (or no one) expressed an interest? (This has happened to us a few times. You live and learn, right!)ARTArticleHow to Magnetically Attract Ideal ClientsWebsites can be full of articles, resources, answers to frequently asked questions, training opportunities and more. No matter what format information is in on your website, it boils down to this - the content is magnetic!
What is magnetic content?
It is content in any format that is designed to connect with, educate and engage the reader, whether they were introduced to our company via a friend or stumble across the site at 3 am while doing a Google search.
Not just any old content, but MAGNETIC content is key to your success as a small business owner.ARTArticleHow to Make Exponential Progress in BusinessSometimes, the most difficult part about being in business for yourself is holding yourself accountable to accomplish your purpose. When you're the boss there's no one looking over your shoulder to see if things are getting done. Also, it can be challenging to think through your ideas and figure out what direction to take next.
Growing your business and achieving your goals is often the biggest challenge small business owners face.ARTArticleHow to Make Manifesting Money Quick and Easy with the Law of AttractionHow much have you doubted that manifesting money is easy? Actually it is very easy to manifest money through the Law of Attraction. But most people continue to struggle to attract money day after day.
What do you need to know about receiving the money that you desire that you don’t know now? One thing you must be aware of is that money is already abundant in the universe.ARTArticleHow To Make Your Business The Go-To PlaceNot long ago, I got this question from a frustrated entrepreneur. "I need help in getting with prospects to make a presentation, then being able to close the deal. I do realize that what I sell isn't something that everyone needs everyday. So I need a way to convince them that I am the company they need to work with."
As a marketing therapist, I'm always listening to both the questio
AND what is coming from inside the person, too. So, my answer is on two levels. It's an answer to what I hear IN the question and what I disce
are issues WITHIN the person asking the question.ARTArticleHow To Market Consistently When You Have NO TimeCompanies with active blogs receive 97% more leads (Content+ 2013)
• 74% of consumers prefer to receive commercial communications via email (Merkle) and email marketing has an ROI of 4,300% (Direct Marketing Association).
• Social media sites and blogs reach 8 out of 10 of all U.S. Internet users. (Content Marketing Institute)ARTArticleHow to Network Partners, Clients and DollarsLet's face it. Most folks go to a networking event hoping to close new business. Is that the case with you?
If so, then you need a plan to make this happen. Simply showing up and collecting a few business cards is NOT going to create new money in your business.ARTArticleHow to Pinpoint Your Prospects' Pain PointsKa-boom! You've just had a brilliant idea for a new product. You rush to get all your ideas down on paper, shell out thousands to your web designer, and start building a new business that you're sure is going to change lives (not to mention make you a millionaire!)
Six months later no one's buying, and you end up disheartened, disillusioned, and broke.
What did you do wrong?
You failed to consider your prospects' pain points.
Keep reading to learn:
-Why you should never start a business without a problem in mind
-How to tell the difference between a problem and a pain pointrARTArticleHow to Prepare Your Business for Being Discovered By New CustomersThese days, you never know how a new customer will hear about your business.
It can be in a crowded conference center with 2,000 people, or it can be in a small café during a conversation between friends. It can also happen online - whether that's through a post on Facebook, a question on Twitter, or a photo shared on Instagram.
Oftentimes, people won't be searching for your business name when they find you.
Think about how you actually search for products and services online. You might type something into your browser like this:
• Mexican restaurants in Berkeley. CAARTArticleHow To Present Beautifully If You’re Scared Of The Audience!Last week, I had the pleasure of speaking to a group of senior leaders about harnessing talent in an organization and as I was preparing for the session, it got me thinking. I have been presenting for a long time now and it’s something I love to do (though I still feel the butterflies before I go on stage!) yet standing in front of a group of people can make many utterly terrified and if they were asked to present, they would run screaming in the opposite direction!
Is this you?ARTArticleHow to Profit From Your Social Media ProfilesThere is only ONE reason you should have a presence on social media for your business.
That's right. Just ONE.
The reason is - to use the platform to connect with ideal prospects and get them on YOUR mailing list.
It doesn't matter how many fans, followers or connections you have if those "relationships" aren't generating revenue for your business.
To get results from the time spend tweeting, updating your Facebook page and posting on LinkedIn, you need to have in place a strategy that converts your connections to email subscribers.ARTArticleHow To Reach, Teach and Profit By Hosting Educational EventsYou might think that only large organizations host educational events.
But according to a recent study I read, more than 40 percent of small businesses hold events. Of those small business that hold events, seminars and classes account for the highest percentage of events held.
What's the appeal?ARTArticleHow to SEO Your Blog PostsEveryone wants to be on Page 1 of Google, but getting high search engine rankings for your business blog takes work. A lot of consistent, persistent, hard work. But where do you get started? And how to ensure that whatever you do as part of your digital marketing strategy, is actually bringing in results (and traffic)? Read on to find out my simple steps on how to SEO your blog posts.
If you lack a budget to hire an SEO firm or a marketing consultant to do it for you, this article is perfect for you.
How does SEO work?ARTArticleHow to SEO Your Blog PostsEveryone wants to be on Page 1 of Google, but getting high search engine rankings for your business blog takes work. A lot of consistent, persistent, hard work. But where do you get started? And how to ensure that whatever you do as part of your digital marketing strategy, is actually bringing in results (and traffic)? Read on to find out my simple steps on how to SEO your blog posts.
If you lack a budget to hire an SEO firm or a marketing consultant to do it for you, this article is perfect for you.
How does SEO work?ARTArticleHow to Start and Manage Your Own Mastermind GroupSome of the most successful people in history have leveraged the power of mastermind groups, a concept that was introduced in Napoleon Hill’s best-selling book “Think and Grow Rich.” The purpose of a mastermind group is to exchange and refine ideas, while assisting each other in reaching goals. From experience I can tell you that the right group can create spectacular results.
While you can seek out an existing group, a more powerful option is to start and manage your own group. This will give you the opportunity to cultivate a group with the right level of experience and synergy.ARTArticleHow to Stop Cloning Unsuccessful Businesses"Whenever you find yourself on the side of the majority, it is time to pause and reflect." ~ Mark Twain
What makes you different?
One thing that makes humans amazing is that there are not (and never have been) two people that are exactly alike. Try matching your fingerprints or dental impressions to anyone who has ever lived. It's impossible!
You are absolutely unique. Your business is absolutely unique.
So, why is it that your business looks similar to every other business in your industry?