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ARTArticleBlog Internet Marketing Part 2 Of 2: The Care And Feeding Of Your BlogBlog internet marketing is one of the easier methods of marketing your business, product, or service online, and it's actually quite a bit of fun to boot! Now why are blogs (short for weblogs) such a good way to marketing your business online? Here are three reasons.
1. If you have a blog you ...ARTArticleBookkeeping Work from HomeAre you interested in bookkeeping work from home?
Get bookkeeping tips and guidance on doing bookkeeping work at home here.
I will provide you with some helpful recommendations on bookkeeping business software, ideas for finding bookkeeping work from home and information on setting up your own website to help find prospecitive clients and turn them into paying customers.ARTArticleBranding You– Should You Put Your Photo on Your Business Card?I was at a networking event this week having a pleasant conversation with a nice fellow about Branding and how to set yourself apart in the marketplace. We were discussing the benefits of using a professional designer to create a brand for your business. Upon handing him my business card he ...I was at a networking event this week having a pleasant conversation with a nice fellow about Branding and how to set yourself apart in the marketplace. We were discussing the benefits of using a professional designer to create a brand for your business.ARTArticleBut What If They Don’t Like It? Strategies for Persuading People to Agree With and Support Your IdeasGaining others’ acceptance of your ideas can be difficult, and even downright frustrating without the proper approach. Why do you think so many companies look to a marketing or advertising agency to promote their products and services?
Planning an effective persuasive strategy can be daunting; yet, with a few tips on how to do it, there is little reason why you can’t soon be on your way to winning the support, getting the “thumbs-up”, or whatever it is you need to move your ideas forward in your organization or with those whose support you seek.
Plot Your Persuasive StrategyARTArticleCan The Right Headline Really Make You Rich?Copywriters have advocated for years how critically important headlines are to the success of any advertisement or sales letter.
Because they are.
To prove it they often quote copywriting legends such as John Caples, who pointed out “If the headline of an advertisement is poor, the best ...ARTArticleChanged Your Oil Lately?Is your business purring along like a FerrarI..... or limping along like an old clunker?
Like the rest of you, periodically my business like my car, requires some routine servicing. During my most recent visit to my neighborhood car care center, I found myself engaged in a thought process about ...ARTArticleChanged Your Oil Lately?Is your business purring along like a Ferrari... or limping along like an old clunker?
Like the rest of you, periodically my business like my car, requires some routine servicing. During my most recent visit to my neighborhood car care center, I found myself engaged in a thought process about ...ARTArticleCheck Your Attitude - A List for EntrepreneursFresh, new growth in your business happens when your energy and attitude toward your business are positive and sharp. I’ve developed this Entrepreneur’s Attitude Checklist as a way to assess small business owners and their need for change. Give yourself an attitude check by sitting down with a ...ARTArticleChecklist to Capture Media AttentionRecently, I sent out a media release for a company owned by my brother, Scot Morgan. Scot has been in business for himself for twenty years, and in all that time he had never tried to get the free publicity you just can’t buy – that is, by sending out a media release.
And interestingly enough, I have been writing media releases and other marketing materials since 1997, but Scot never really understood what I did for a living or the fact that I have helped hundreds of businesses get free media publicity.ARTArticleCold Calling in the 21st Century: The New Rules, Part IIIs cold calling dead? Hardly. Cold calling is actually one of the most targeted, efficient and effective ways to reach potential customers. Nothing beats having a real conversation with a prospect. The problem is that so many people do it poorly—that’s why it doesn’t work for them.
Read on to discover the rest of the New Rules for Cold Calling in the 21st Century:
Craft your approach. While many, many people resist the idea of creating a script this is simply following through on Rules 2 and 3 above. Bottom line, cold calling is a communication skill.ARTArticleConducting Effective Training WorkshopsConducting effective workshops is one of the constant challenges facing all trainers. We will try to look at the most effective ways to conduct workshops, ways that will make the workshops not only valuable for the attendees, but valuable and rewarding for trainers too.
In order to conduct ...ARTArticleConducting Effective WorkshopsConducting effective workshops is one of the constant challenges facing all trainers. We will try to look at the most effective ways to conduct workshops, ways that will make the workshops not only valuable for the attendees, but valuable and rewarding for trainers too.
In order to conduct ...ARTArticleConducting Effective WorkshopsConducting effective workshops is one of the constant challenges facing all trainers. We will try to look at the most effective ways to conduct workshops, ways that will make the workshops not only valuable for the attendees, but valuable and rewarding for trainers too.
In order to conduct ...ARTArticleCould it Be This Simple?Oh, the wonderful power of intention was wildly at work in my world last night.
My nutrition/health coach (Gina Van Luven) wants me to have more greens, and suggested kale as a really healthy choice.
In my home growing up, we lived on mainly frozen dinners and iceberg lettuce, so kale has not ...ARTArticleCustomer Experience Management 101Everyone has had a similar experience. You arrive at the moment of truth to use a product or service and it fails. Then, as you attempt to resolve the problem, you are faced with seemingly insurmountable barriers. Policies are wielded like sharp swords against you. Procedures are recited until ...ARTArticleCustomer Experience Management 101Everyone has had a similar experience. You arrive at the moment of truth to use a product or service and it fails. Then, as you attempt to resolve the problem, you are faced with seemingly insurmountable barriers.
Policies are wielded like sharp swords against you. Procedures are recited until ...ARTArticleDealing With Difficult Customers/PhysiciansDealing with difficult customers is a never-ending challenge that we must constantly face in the business world. While there will always be difficult customers, and we can never completely avid them, there are some things that we can do to make our jobs easier. Let’s take a look at what goes ...ARTArticleDealing With Key Healthcare PlayersToday’s healthcare industry is coping with the effects of change. While global pharmaceutical companies have been dealing with governmental controls for years, U.S. – based companies are seeing the process accelerate from a gradual shift to an abrupt, ove
ight reversal.
Today’s marketplace ...ARTArticleDealing With UncertaintyTimes of “uncertainty” trigger people’s defense mechanisms. Allowing exte
al factors over which you have no direct control to dictate how you live and work is in conflict with your need to succeed.
Consider the wisdom of Golda Meir, the former prime Minister of Israel who ...ARTArticleDefining SuccessAt the age of six, Corinne Archer* started putting in long hours training in her sport. Long before she entered her teens, she had fixed her mind on a single goal: to win an Olympic gold medal. From then on, she crushed everything out of her life that didn't contribute to her goal. Every ...ARTArticleDiscussing The Financial Crisis With Your ChildrenThe second most common questio
I’ve been getting over the last few weeks (after “When will the market hit bottom?”) is “How should we be talking to our children about this financial crisis?”
While the natural feeling is to clam up and pretend your lives are business as usual, that strategy ...ARTArticleDo People See The "Real" You?By this point in time, there are probably very few people left on Planet Earth who aren’t familiar with “Susan Boyle”. Truly a remarkable story and a remarkable individual.
Her appearance and subsequent performance on “Britain’s Got Talent” shocked the judges and the world. After already having ...ARTArticleDown the Up Staircase: Go Against GroupthinkDown the Up Staircase: Go Against Groupthinkrn(With acknowledgement to Bel Kaufman, author of “Up the Down Staircase”)ARTArticleDriving with Your Lights OnIt’s hard to imagine that your values play a big role in the level of success you achieve in your career, but they do. In a recent session with Mike, a finance guy with a high tech company here in Atlanta, we were able to highlight how a simple misalignment of values can impede career mobility.
Mike had been at this company for 4.5 years and had seen some success early on but had somehow reached a plateau. He did get one promotion that made him head of his department. He was happy then.ARTArticleDusting Off Your Dreams...If you’ve ever watched the movie “Pretty Woman”, the film begins and ends with a guy who is crossing the street shouting “WHAT’S YOUR DREAM? ... THIS IS HOLLYWOOD ... EVERYBODY HAS A DREAM ... SO, WHAT’S YOUR “DREAM”?
What a great question, and a great analogy. While being quite different from ...ARTArticleEffective Strategies For Discovering What Your Target Market Wants That You Can Use Starting TodayAs a solo service professional, you are probably already clear on who your niche is, i.e. you know who those people are who want and need your services, but are you providing the solution to their problems in the way that they want?
If your products, programs, and/or services are not selling ...ARTArticleEmail List Management: What Happens When You Choose the WRONG Email List Management Service!Over the years I have worked with many solopreneurs helping them to create their online marketing systems and stay in touch with their audience via a regular ezine (or electronic newsletter). Usually they come to me having already started to build their list, and have even subscribed to an ...ARTArticleEmployee Engagement: It's an Inside JobWe’ve all heard the staggering statistics regarding employee engagement – less than 25 percent of our workforce shows up on Monday morning excited about work. By the way, those statistics represent the optimistic viewpoint. Some say employee engagement could be as low as 19 to 11 percent.(1) Regardless of what number you land on, it means too many people are physically showing up for work, but leaving their best self at home.ARTArticleExcellence: Back to the BasicsOur current economic crisis is a perfect example of the short-term approach we’ve taken in our quest for success. With so much emphasis on material abundance and the accumulation of wealth - wealth for wealth’s sake – many find themselves holding a bag of defunct currency in today’s economy. ...ARTArticleEzine vs Blog? Making the Right Choice for Your Solo Service BusinessI often read debates on forums about whether you should have just a blog or just an ezine, with questions like,
“I currently publish an ezine and a blog, but I’m thinking of dropping the ezine and going with just the blog.”
My answer... you need both!
And here’s why:
Creating a blog post is ...