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ARTArticleFarmers Market Banners 101There is no doubt about it - just the basic fact of being a vendor at the farmers market will generate sales. However, there is also lots of competition at the market, where many vendors may offer the same or similar types of produce. Ideally, you want customers to remember exactly who they purchased from, to be able to tell their friends and family about you, and even become a customer outside of the market if that is an option you offer.ARTArticleFinding Solutions To Fund Your Green IdeaAmericans with business-minded solutions to environmental issues need money before they can save the planet. But companies are creating new software systems that can help eco-conscious entrepreneurs.
For example, Timothy Daniel Hogan, a former Wall Street investment banker and the CEO of ...ARTArticleFive Life-Changing Facts About Impulse BuyingDebbie was called into the boss’s office Thursday and berated for something she didn’t do. She stewed all day, thinking about how her promotion was now in jeopardy. At 5 p.m., she grabbed her purse and headed for the mall. Debbie thought she needed a little retail therapy.
And why not? She was ...Debbie was called into the boss’s office Thursday and berated for something she didn’t do. She stewed all day, thinking about how her promotion was now in jeopardy. At 5 p.m., she grabbed her purse and headed for the mall. Debbie thought she needed a little retail therapy.ARTArticleFive Must Implement Strategies To Grow Your BusinessMy old trusty 13 year old Saab has finally decided that enough’s enough and has had one minor problem too many – and is no more (or soon will be no more when I drain the petrol from the tank – which at the moment has doubled its value and the nice men from the breakers yard come to collect it)
So being carless I just bought a new car…
Buying this car brings up so many marketing points I have written this article to share some of them with you here, so – in no particular order – here goes:ARTArticleFocus Now - 3 Tips to Channel Your Energy and Get Your Work Done!Can you relate to this: "How do I train myself to be able to focus like a laser and do things in a step-by-step process that makes sense?"
This is an excellent question because left UN-checked; this habit will create a never-ending cycle of wasted time, wasted effort and unfinished projects that lead to an unprofitable business.
If you're struggling with this challenge, here's what you need to do:ARTArticleFree Sales Training on Appointment SettingThis free sales training is focused on how to ask for the buyer’s agreement to a sales appointment. A lot of sales training, on how to make sales appointments, focuses on the opening lines of the cold calling script. They use cold calling tips on grabbing the prospect’s attention and getting ...ARTArticleGet the Facts: How Multitasking Is Hurting Your BusinessSkype is open. Instant message programs are pinging. Your unread email count is rising. Your browser has 8 tabs open. There are 5 documents open on your desktop. Your calendar alerts are popping up and you stop to send a quick text. Sound familiar? You probably think you're being efficient, but you're not. Multitasking is a big mistake and it's hurting your productivity. Which in turn is hurting your profits.
Consider these startling statistics that highlight the negative effects of multitasking:ARTArticleGetting Ready For Your Trade Show DisplayYou've made the decision and signed the contract to be an exhibitor at an upcoming event. To increase your success keep the following in mind.
-Be recognizable and branded.ARTArticleGetting Started And Determining Your Budget For Your WebsiteKeeping your cool
Many business owners get carried away and jump the gun by launching their website prematurely, and loosing sight of how important it is to have a plan. Planning a website should be well thought out, fast and enjoyable process. You will discover how to accomplish this crucial ...ARTArticleGot Website Visitors?
5 Steps To Get Them To SubscribeYou've put a lot of investment into your website, and perhaps even more into various marketing activities to drive traffic to your site. And it's working -- your traffic numbers are up. You are halfway there -- now you need to turn those visitors into subscribers. Building a list of potential ...ARTArticleHandling Sales Objections To Price And The Real Reasons We Get ThemSales objections can be the obstacle stopping you achieving sales career success. So imagine what you could achieve if you understood why we get them, and how to handle sales objections successfully.
I’m not going to tell you what to say when a potential buyer hits you with an objection. Smart rebuttals and rehearsed replies don’t work because they don’t get to the buyer’s beliefs that support and help form the sales objections. Think of this as a sales martial arts approach.ARTArticleHeads You Win... Tails You Lose...“Heads you win… Tails you lose...” an age old expression with which you are undoubtedly most familiar.
Following the National Anthem, this infamous coin toss is the subsequent activity of every NFL football game. Of course, this procedure is for the purpose of determining which team will kick ...ARTArticleHealthy or not, Learn to lose fat.Are you healthy or do you want to be healthy?
That is the question! The answer has to come from you. Not just in the form of words, but also in the form of a decision followed by action.
Good health. Is that alive and well in the United States these days? In 1976, the obesity rate was so low ...ARTArticleHelp From A Departed HusbandHe’s a thin man; a cowboy in tight jeans, standing in front of me with his hands in his pockets. We’re having a conversation when I realize that he’s dying; he has advanced cancer and is pretending not to know it.
“You need to go into the hospital,” I explain. ...ARTArticleHelping Women Raise Seed CapitalEven as women compose half of the American workforce, they still encounter difficulties. For female entrepreneurs, raising the seed capital needed to start a business can prove especially problematic.
"Studies have shown that, historically, women entrepreneurs have more difficulty raising ...ARTArticleHelpingpreneurs - Authenticity Sells!If you are going to try and be someone else, behave like someone else or do it the "right" way, building a business is going to be a struggle. I know first hand. My first coaching business was created out of wanting to look a certain way. I chose a name that would make me seem important and like ...ARTArticleHelpingpreneurs - Go to the YES!When in business for yourself, we succeed by getting "yeses!" Yes, I want to be your client - Yes, you can speak - Yes to writing an article for us - Yes to joining my group. It is the "yes" that excites us and makes us money! The "yes" enables us to help more people.
I realize that we do get ...ARTArticleHelpingpreneurs - Speak to Your AudienceEvery show needs an audience. Every performer needs a stage and so does every entrepreneur! A few weeks back, we talked about the importance of building a list and some "how to's" to building your list. Once you get those guests in your database, then what?
It is crucial to authenticity that ...ARTArticleHelpingpreneurs: The Economy of LoveWe live in an abundant universe. All the resources, support, and direction we need is all around. Failure is not an option in creating and growing your business - you may choose to quit, but failure is not possible with the economy of love. The Webster's definition of economy is the correct ...ARTArticleHold an Ideas Txtversation"Have an idea for the open house at your downtown property."
"Great. But I’ll be out of town on business. Can you handle?"
"OK. Will call your assistant to help me. Need keys and voucher."
"Perfect. Call me later with details. I trust you!"
(Txtversation between two professionals familiar with each other.)
What you’ve just read is a snapshot of modern business communication conducted via short, concise text messages. This exchange represents a texting conversation, or txtversation. Notice how quickly an idea can be introduced and actions finalized in a matter of a few lines.ARTArticleHooking the MediaJust as with any great first impression, it has to happen in the first ten seconds or you’ve missed your opportunity – sometimes forever. And grabbing attention in a media release is no different. You have to hook the reader immediately so they will continue to read through until the very ...ARTArticleHow Do I know if Sales Training is Right for Me?"This sales training will increase your sales."
How often have you heard that when looking for sales training? Whether it’s a book, a CD, DVD, or a live course by a well known sales trainer, how do you know if it will work for you. If you’re investing money into improving your sales skills, or ...ARTArticleHow Do The Proposed Health Care Reforms Affect Small Business Owners?If you’ve been paying attention to the news at all lately, the big topic of conversation is the new proposed healthcare legislation, or “America’s Affordable Health Choices Act of 2009”. This bill is 1018 pages long, and will completely change the healthcare system in the United States if and when it becomes law. If you haven’t actually read the bill, you may be wondering how this new legislation will affect your business.ARTArticleHow Social Media is Revolutionizing the Home Decor IndustryHome decor is an ever changing industry. Not only do the styles that are in fashion change regularly, but the way people acquire basic things such as bedroom furnishing is remarkably different from where it was even a few years ago.
The biggest revolutionary charge that the home decor industry has seen in the last few years has come through social media. People get the chance to discover some exciting new products in a variety of designs and styles from professionals in their area of interest. They also get an option to purchase these items online and get delivered around the globe.ARTArticleHow To Become An Expert On Any SubjectLet's get right into our topic, shall we?
To be successful, a good salesperson needs to build rapport with their customers and prospects.
If you're selling to business people, and you want to gain rock solid credibility with them, nothing builds trust faster than displaying an intimate ...ARTArticleHow to Build an Active List Using Social MediaSocial media and email marketing are two powerful business tools and if you bring them together you could greatly improve your marketing response. It was once thought that social media might replace email as a marketing medium but people began to realize that combining the two could bring greater results for their marketing efforts.
Social media marketing and email marketing are similar in that they both give you the opportunity to build relationships with your subscribers and/or followers. As we know, building relationships is the foundation of a successful business.ARTArticleHow to Create A Website That Makes You MoneyIs your website doing all that it can to bring you new leads and build trust with your prospects? If not, you could be missing out on loads of clients who need exactly what you have to offer. With a few changes to your approach, you can turn your website into the number one tool that generates a profit for your business.ARTArticleHow to Create an Easy Referral System for Your Spa or SalonReferrals are the lifeblood of your business. You need a consistent flow of referrals from your existing clients to achieve your weekly sales goals. A well designed referral program taps into your clients' networks rather than relying on you to make one-on-one connections.
Don't be one of those spas or salons who leaves this to chance or throws together a program without much thought. Instead, create a system to generate referrals with grace, efficiency and consistency.ARTArticleHow to Create an Effective Marketing Strategy That Makes You MoneyI am often asked, "Sydni, how do I figure out a marketing strategy that will be broad enough to allow me to address a wide array of issues and ideas from a variety of viewpoints? I need it to be narrow enough that I have a niche and people feel I will adequately answer their questions."
Let's first define what a strategy is. Simply put, a strategy is a plan of action designed to achieve a major or overall aim. You might also think of it as a checklist of steps that will lead you directly to achieving your goals.ARTArticleHow to Create New Business Opportunities From NOTHING!Being successful as an entrepreneur requires one to take initiative and maintain a spirit of innovation. You can't sit back and wait for clients and a steady income to be handed to you. Instead, you have to get out there and create the opportunities you're looking for.
If you are looking to enroll more clients into your practice, increase your income or create more flexibility in your schedule, I have a question for you.
What are you actually doing EACH WEEK to create this reality?