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ARTArticleThree Keys to a Successful Webinar That Gets You ClientsWebinars are a prime way to build your audience and establish trust, but there's a right way and a wrong way to go about doing them.
By making sure your webinar provides value, and leaves participants wanting more of what you have to offer, you can get the most out of this form of marketing.
1. Selecting the Right Content Focus
Your participants will get the most value out of a webinar that is focused and on point. Avoid overwhelming your participants with everything that you know about a subject.ARTArticleTidal Waves Of GriefI’m standing on a beach surrounded by a vast expanse of dark sand for as far as I can see. Gulls are squawking in the distance. I’m looking into my father’s watery blue eyes. He’s animated and young, explaining something to me with more passion tha
I ever saw in the last ...ARTArticleTips for Closing Business (Part II)1. If you are giving a sales presentation, make sure to only give that presentation after you thoroughly understand your prospect's specific problem and motivation to solve that problem.
2. Ask the Magic Question: “After our conversation (discussion/you see our presentation…) if you see that our product/service is a perfect fit for you, what would happen next?" Any answer other than the prospect would be ready to move forward means that you have more work to do to close the sale.
3. Be relevant.ARTArticleTop 10 Do Nots When Working With Meeting Planners1. Don't Be Demanding - Remember planners are only going to book speakers who they like, this is pretty basic but true, if you're too demanding and they don't like you or they don't feel there's a connection they won't hire you. So don't be so demanding that you've talked yourself right out of a ...ARTArticleTop 10 Social Media Marketing Tips for 2013Many social media sites started out as personal sites but social media marketing has become one of the most powerful online strategies for businesses, online and offline.
In 2002, Friendster was launched in the U.S and then in 2003 MySpace began.
Next to be launched was Facebook in 2004. Facebook was originally started for students but quickly spread to be much more. Twitter was born two years later in 2006. Pinterest, said to be the fastest growing site ever, was launched in 2010.ARTArticleTop 3 Most-Important Business Marketing Ideas To Know"Old-school" business marketing ideas can still help you greatly in your quest to bring in more ideal clients to your business. In today's post, learn about 3 ways you increase business.ARTArticleTop 5 Automation Tools for Your Online Solo Service BusinessPart of running an efficient and organized business is making full use of the technology and resources available to you. It’s great to set up systems and processes and have them work for you, but in order to fully automate your business you also need to know which technologies are going to work best to support you in that.
Over the years I have worked with many different automation tools (either in my own business or for my clients) that have helped to support an online solo business owner, and today I’d like to share my top five favorite ones with you.ARTArticleTop 7 Practical SEO Tips for Solo EntrepreneursSearch engine optimization can seem like a big black hole to solo entrepreneurs. On the one hand, the cost of most professional SEO services are beyond our budgets; and it’s difficult to assess the effectiveness of these services before you buy. On the other hand, if we try to do it ourselves, ...ARTArticleTop Secrets of Expert ResumesIt seems no matter how good we have it, we all want a better job.
That means keeping track of job listings, networking, tracking down leads, analyzing potential employers and scheduling interviews. But these depend on other people, word of mouth, and the quality and quantity of job postings available at any given time.
Only your resume gives you total control over how you're perceived by potential employers.ARTArticleTop Small Business Deductions – Keep More Cash!Yes, you can leverage on these small business deductions to build a significant tax shelter by writing off substantial dollars from your home based small business. Without a doubt, you can put the IRS tax laws in your favor to pocket big bucks.
Generally, you'll find there are two types of ...ARTArticleTraditions: How Well Are They Serving You?Without question, this is a joyous time of the year. Whether with your real or business “family”, you will have great cause to observe many forms of celebration and tradition.
You’ll undoubtedly celebrate your business and personal relationships, the accomplishments of the ...ARTArticleTypical Sales Commission – Realtors Will NegotiateThe typical sales commission for real estate can run anywhere from three to seven percent depending on many different circumstances including geographic location and competition among realtors. With the way everything in the world is today, many homeowners do not want or cannot afford to pay high real estate commissions.
No worries, though.
The typical sales commission that realtors charge can and should be negotiated. There is a challenge, however. Most home owners do not have the knowledge or capacity to go against a highly trained professional to get a reduced commission.ARTArticleUnderstanding the Basics of a Second Chance Bank AccountDo you need and deserve a second chance financially? We have all made financial mistakes at one point or another in our lifetimes. And while some mistakes are short lived, other financial mistakes seem to follow us for years. In the event that you have financial issues with financial institutions, you may be unable to obtain crucial financial instruments such as checking and savings accounts through traditional channels. If this is the case, it may be time to explore how a second chance bank account can benefit you and your financial life.
What is a Second Chance Bank Account?rARTArticleUnderstanding the MBA GameSometimes I try to imagine that I’m a young MBA aspirant (again) in the midst of an investigation of the value of the MBA in today's marketplace. Is it worth it or not? If you take a look around at some of the press the MBA gets, you might get more confused. Let’s take a look at some of the stories and see if we can shed some light on the topic.ARTArticleUnlock Your Businesses PotentialWhy are so many companies spending time on things that don’t work? It seems amazing to me how consistently companies keep throwing money at advertising that doesn’t work. Foolish, right! What if you had an unlimited amount of money to market your business? Well, as a small businesses that ...ARTArticleUsing Intuition To Navigate GriefWhen I work with clients, I see their gifts and potentials and what they came here to do. I also see their departed loved ones, who come to the session to offer guidance. This information comes to me as photographic images, words, and strong feelings that I transmit directly to my clients.
I ...ARTArticleWell-Intentioned Messages: It’s For Your Own Good!“You want to start your own business? That´s terribly risky.”
“You want to go where? But that´s so far.”
“You want a new what? Now, that´s not very practical.”
“You want to leave a ‘good job’ for that idea? How will you take care of your family?”
Any of this sound familiar?ARTArticleWhat Can a Drag Queen Teach Sales Professionals?Last night I stayed up late to watch the final episodes of RuPaul’s Drag Race on Logo. For those of you not familiar with the program, drag queens compete for the title of America’s Next Drag Super Star. (The Queen likes her reality television and is always interested in the lives of other queens.) It’s hosted by RuPaul and the judges are Santino Rice (Project Runway) and, Merle Ginsberg (fashion jou
alist) and of course, RuPaul. Guest judges sit in from time to time.ARTArticleWhat Expenses Are Deductible?What child care expenses are deductible expenses?ARTArticleWhat is "Risk Tolerance" Really?Dictionary.com describes Risk as “the hazard or chance of loss” and Risk Tolerance as “the degree of uncertainty that an investor can handle in regards to a negative change in the value of their portfolio.”
What if we combined these two definitions? Then we'd have a definition for risk ...ARTArticleWhat is Six Sigma?The concepts surrounding the drive to Six Sigma quality are essentially those of statistics and probability. In simple language, these concepts boil down to, “How confident can I be that what I planned to happen actually will happen?” Basically, the concept of Six Sigma deals with measuring and ...ARTArticleWhat Keeps Women Business Owners Up at Night?A national survey of women business owners (WBOs) conducted by Web.com Group, Inc. (Nasdaq: WWWW) and the National Association of Women Business Owners (NAWBO) found a pervasive sense of economic optimism, including a prediction by most WBOs (85 percent) that more women will become entrepreneurs in 2013 than in past years. WBOs also plan to invest more (38 percent) or the same (54 percent) in hiring this year than they did in 2012 - a positive sign for the economy.
2013, the Year of the Female EntrepreneurARTArticleWhat My Dentists Can Teach You About Thriving In Practice (Part One)I have two dentists.
Now I’m not trying to brag (some of you may not even want to go to one!) but there is a reason for it. Let me explain…
The first dentist who I visit works about 20 miles / 30 minutes from where I work and live and I see her for my regular check-ups, fillings and to visit the hygienist. She is very good and none of the work she ever carries out has hurt, I usually only have to wait a little while to be seen and the fillings stay in and look good. When you put it like that really what I am saying is that she does everything that a dentist should do…ARTArticleWhat My Retired Dentist Can Teach You About Premium Pricing And Client SelectionEvery six months I visit this man in his early seventies at his home and after he leads me into his garage he plugs in his drill and starts grinding away at my teeth!
Now just to be clear I’m not into some weird fetishes where I enjoy pain and mutilation nor is this a scene from the Dustin Hoffman film “Marathon Man”, so having ruled those two out I think I’d better explain…
Quite simply, I visit a retired dentist and he still does work on my teeth.ARTArticleWhat Not to Do on a Cold Call EmailSometimes it is truly impossible to reach a prospect by telephone - and for some prospects email is their preferred form of communication. While nothing beats the direct interaction of a live phone call, sometimes instead of a cold call you simply have to send a cold prospecting email. If you do so, however, be careful. Don’t let this happen to you…
An email received this week (typos and all):
“I hope you enjoyed the weekend. I tried your office this morning but unfortunately could not get a hold of you.ARTArticleWhat the Wealthy KnowIt’s true. “The wealthy get rich doing what they love.”
The wealthy have earned their riches because they know and do things differently than most people.
What is it that EVERY wealthy person knows which most people don’t know?
The wealthy know two things: first, you need to be the best at ...ARTArticleWhat Will Build Your Business the Most?I’m often asked by solopreneurs who hear me speak what “one thing” should they do that would bring them to the financial success they want. I answer this by asking them to close their eyes, take a few deep breaths, and ask themselves a single question. Try this for yourself, and you’ll usually find what you need to do the most. The question is, “What is the thing I am avoiding most in my business?”
Solopreneurs are solely responsible for the direction and success of their businesses.ARTArticleWhat Will You Splurge On?“I paid too much for it, but it’s worth it.” – Samuel Goldwy
Who hasn’t felt that way about a purchase from time to time? When it comes to being in control of money and sticking to a pre-set spending plan, most people feel that splurging is a bad thing.
However, according to Harvard Business ...ARTArticleWhat You Need to Know About Wholesaling PropertiesWell first, what is wholesaling? As a quick overview wholesaling is taking a property that you have under contract and selling or assigning that contract to another buyer for a fee. How does this process happen? First you find a motivated seller and negotiate a sales price around 40-70 ...ARTArticleWhat's Newsworthy in Your BusinessSo, you want to be tomorrow’s headliner. Every day, you’re working in your business dealing with clients, selling products or services, and it seems to be the “same old same old.” Things are going okay, but there’s nothing new to report. Nothing exciting going on! How are you supposed to get ...So, you want to be tomorrow’s headliner. Every day, you’re working in your business dealing with clients, selling products or services, and it seems to be the “same old same old.” Things are going okay, but there’s nothing new to report. Nothing exciting going on!