Category
Money & Careers
Browse the money & careers library by topic first, then narrow into articles, websites, videos, or events.
Topics
Money & Careers Topics
Like the legacy category pages, start with the full topic folder list. The selected lane controls where each topic opens.
Everything39,145Browse the category resource libraryArticles32,840Read expert articles and newslettersWebsites6,304Browse recommended websites and resourcesVideos1Watch category videosEvents0Find upcoming sessions and events
Topic clicks are currently scoped to Everything. Choose Articles, Websites, Videos, or Events to open that resource type for every topic below.
Business Accounting Software and QuickBooksBusiness Coach and Business CoachingBusiness ConsultingBusiness DevelopmentBusiness EtiquetteBusiness OpportunitiesBusiness Start-upCareer Coach and Career CoachingCareer DevelopmentCareer TransitionCollege PlanningCorporate TrainingCryptocurrencyCustomer ServiceDebt and Debt ConsolidationEmployee MotivationEntrepreneursFinancial FreedomFinancial LiteracyForexGreen Jobs/Green CareersHome BusinessHuman ResourcesIdentity TheftInsuranceInternet MarketingInterviewing SkillsInvestingJob SearchLegal ServicesMake Money OnlineManagement SkillsMarketing StrategyMortgage and Home FinancingNetwork Marketing and MLM'sPersonal FinancePublicityReal EstateResume WritingRetirement and Retirement PlanningRisk ManagementSales Management TrainingSales SystemsSales TrainingSmall Business MarketingStock TradingStrategic PlanningVirtual AssistantsWealth - Creating Wealth and Building WealthWomen and MoneyWomen In Business
Everything
Money & Careers Resources
Browse a compact directory list below, or use the topic folders above for a focused legacy-style path.
30 resources
ARTArticle2017 Review: Content & Social Media Marketing InsightsWhat eVision Media’s Year-End Analytics Revealed About our Top 3 Performing Articles and how these Insights Can Help Your Business Marketing in 2018'
It’s the end of the year and businesses are wrapping up their 2017 activities and preparing for new opportunities in 2018.
Like many of you, we put a lot of time and effort into our business and branding. And one key element to all business marketing efforts is to look at the results in order to effectively plan out future marketing and business operation changes.ARTArticle2018 Facebook Changes Put Community FirstThe Low-Down Facebook’s Latest Changes and How They Affect Your Business
No doubt Facebook has dramatically changed how businesses are marketed online. With over 2 billion users Facebook offers exposure to a powerhouse of potential customers.
That's why when Mark Zuckerberg announced some big changes in January, it drew many conce
s with business owners on how their posts will have a reduced visibility in their follower’s newsfeed.
Here’s what you need to know and do about these changes:ARTArticle2107 and the Rise of the Real Life American IdiocracyAmerica 2017: So, It's Like, Literally, the Rise of the Idiocracy?
Forget the Apocalypse. The real threat to civilization
as we know it is already upon us, and it is the Idiocracy. [Historywewrite]ARTArticle3 Barriers to Break and Get Your Service-Based Business E-commerce ReadyYou might not think your service can be sold online but here’s 3 reasons why you might be wrong!
We’ve all seen how rapidly e-commerce has taken over but many service-based small business owners and entrepreneurs are still gun shy about taking their business to the next level online.
Whether you sell a physical product or provide a service you could benefit from online sales.ARTArticle3 Beginner Steps to Building Your Business on Instagram Using Sponsored PostsWhy Instagram Sponsored Posts Are the Best Method for Reaching New Users Looking for Businesses Like Yours!
Instagram lead generation is not simple and requires planning, strategy, creativity, and repetition.
While traditional methods to build your business on Instagram work magic, they don’t tend to reach nearly as many users as a solid sponsored post.ARTArticle3 SEO Keyword Research Strategies for Service-based BusinessesHow to Get Found When People Are Looking for Your Offerings
Where do you go when you need to find a lawyer, restaurant or interior designer? To Google, of course!
But with so many businesses competing for everyone’s attention, if you are a service-based business you really need to focus on search engine optimization (SEO) as one of your main marketing strategies.
Wondering if your business could benefit from SEO? Read: 5 Service-Based Businesses That Really Benefit from Local SEO. https://evisionmedia.ca/5-service-based-businesses-benefit-local-seo/rnrARTArticle3 SEO Pitfalls Service-Based Businesses Should AvoidSearch Engine Optimization has become one of the most complicated aspects of having an online presence.
The variables that are key to earning your rank constantly update and change and there are many things that can go wrong.
Moreover, SEO for service-based businesses have goals that are not necessarily going to be achieved through strategies built for other types of businesses. In this article we’re going to look at 3 pitfalls you should avoid when marketing your service-based business online.ARTArticle3 Step Process on How to Start a Successful Blog in 2017Starting a website or blog is one of the easiest things you can do on the internet today. Thanks to the power of massive technology advancements and web hosting companies, there is no longer a learning curve for going live with your first site. At the same time, there is also no need for anyone to learn how to write code, know HTML, program or even be a graphic designer. This is also thanks to the power of WordPress, which is a free software that acts as a content management solution for your website.ARTArticle3 Steps to Influence Your Personal Brand & Become a Thought LeaderLet me be clear from the start; you can’t just declare that you are a thought leader, that’s up to other people to say.
A thought leader is a person or organization that is a recognized authority in a particular field and whose innovative ideas influence and guide others – and that doesn’t happen ove
ight.
Thought leadership is not just about being known – it’s being known to make a difference. Here are 3 steps you can take to gain credibility, influence your industry, and be recognized as a thought leader.
1. Be genuinerARTArticle3 Strategies for Managing Your TimeTime management is a huge issue for entrepreneurs. There’s always “one more thing” that must be looked at before you can tackle the real work. If you answer your emails now, you promise yourself you’ll get to work on the “big” project…but somehow, the small things take over and the day is gone – and you end up feeling you haven’t accomplished anything significant. Sound familiar?ARTArticle3 Success Stories You Can Learn from to Build a Profitable Online StoreSucceeding with online sales isn’t easy so we looked at
3 examples of entrepreneurs who made it work!
It could be as simple as the right product at the right time, but success isn’t always only luck alone.
Succeeding with an online store takes the right initiative and know-how. Whether you’ve got a store online already or you’re just starting out, these businesses learned the hard lessons already, so you won’t have to.ARTArticle3 Telltale Indicators Your Website is An Epic FailureGlaring Red Flags Your Website is Under Performing and What to Do About it
Do you know how well your website is really performing? While a great website can help bring in business; a bad one may be costing you sales.
And just because you have a sharp-looking website doesn't mean it's an effective one.
The sad part is that even though you may have spent a ton of money on a site redesign it doesn't guarantee it will increase sales.
Here's three glaring red flags indicating your website is not performing as well as it should and what to do about it.ARTArticle3 Tips for Social Media StorytellingHow to Build Better Engagement for Your Business
Stories predate television, the internet and social media, but they’re a big part of the modern marketing landscape. Social media is—or should be—a big part of your marketing strategy, no matter what line of business you’re in.
Social media storytelling can increase reach and brand awareness and help you gain new followers. However, there is a great deal of noise out there.
If you don’t attract attention, your message is going to be lost in a sea of other competing messages.ARTArticle3 Ways to Boost Sales with a Back-End OfferLooking to grow your sales online? Provide an inviting back-end offer!
Webinars and freebies are an excellent way to invite new prospects into your sales funnel, but where most people leave money on the table is forgetting to provide back-end offers.
Once people say “yes” to your back-end offer, they are much more likely to say “yes” to you.
Here are some techniques for creating back-end offers that drive sales:
Create a Back-End Offer That ConvertsARTArticle3 Ways to Get More Traffic to Your Online StoreAn Introduction to Marketing Your Store Online
No matter how wonderful your products are, finding ways to encourage consumers to buy from your online store can be a challenge.
With so much competition out there – especially if you’re competing against a big retailer – means you need to always be focusing on ways to get more traffic to your online store.
Here are 3 ways to grow your online store:
1. Create Compelling ContentARTArticle4 Brand-Building Tips on Using Instagram for Your BusinessHow to Create a Powerful Instagram Social Media Marketing Strategy
One of the most powerful marketing tools marketers have today is social media. From Facebook posts to tweets on Twitter, sharing your products or services on social media platforms is a great way to increase brand awareness, engagement, sales and leads.
However, many people are left scratching their heads when it comes to marketing with Instagram.
Many of us use Instagram as a personal account to post photos of our family, friends, vacations and food – but how can it tie into business? And should it?ARTArticle4 Content Marketing Trends for Business Owners in 2017As we approach 2017, it’s interesting to think about where we’re headed in the coming year when it comes to marketing our business.
All business owners want to stay on top of their game by being prepared for what’s ahead but in today’s fast-changing world, what does that look like?
Below are some content marketing trends you’ll want to prepare for when marketing your business in the coming year:ARTArticle4 Easy Ways to Get More Referrals Without Feeling AggressiveNon-Pushy Examples on How to Use Word of Mouth Marketing to Grow Your Business
Word of mouth marketing works.
In fact, referrals are often one of the key factors influencing someone to work with you. For us here at eVision Media, we account for about 90-95% of new business coming from referrals.
How many times do you see someone asking for recommendations on social media? When someone needs a professional, 9 times out of 10 they ask their network who they know who does what they’re looking for.ARTArticle4 Essential SEO Strategy Elements for Service-Based BusinessesUnique Elements Required for a Service-based Business to Rank Properly in the Search Engines.
While big multinational companies employ SEO strategies to gain clients and customers from all over the world, a small business who deals only with customers in its geographic region only wants local leads.
Looking for more local SEO strategies for your business? Check out our article: How to Optimize Your Website for
Local Searchhttps://evisionmedia.ca/optimize-website-local-search/rnrARTArticle4 Methods to Make Money with a Website or Blog in Any Niche MarketStarting a website or blog on the internet is one of the easiest things you can do today. Thanks to the power of WordPress, now anyone can get started with a blog of their own. All you need is to register a domain name and set up a shared hosting web account and you are ready to go. Best of all this will only cost around 10 bucks a month, and with some time and effort, you can have a legitimate business on the internet.ARTArticle4 Simple Steps to Improving Newsletter Click-Through RatesHow to Engage Your Target Audience for More Clicks
Newsletter marketing can be extremely effective and really grow your business, but it has to be done right.
Bloated copy or an incoherent message are easy ways to torpedo your own potential to have users click through from the email.
While Click-Through Rates (CTR) vary by industry, you can improve your chances of being at the top of your niche by following rules that have shown that, regardless of industry, they’ll prompt users to click more.ARTArticle4 Steps to Finding the Best SEO Specialist for Your Business NeedsYou have an awesome website, but not enough qualified visitors.
Is this a problem your business is experiencing?
Sadly, many entrepreneurs and small business owners don’t realize that once your fabulous website is built, potential clients simply won’t know it exists.
Not until it is properly search engine optimized that is.
So how do you get people to find your website on the first or second search results page of Google, Yahoo! or Bing?
The answer to that question can be very complex.ARTArticle4 Top Email Marketing Services for EntrepreneursYour newsletters don’t have to be a chore. Writing about what you do should be an enjoyable experience and when it is, it will reflect in the content – which then leads to a better read for your users!
One thing that can be frustrating is getting that content out there.
For some businesses newsletters are all they do, and these kinds of companies have become staples in almost every online marketing strategy.
Many email services like Gmail even have separate tabs now devoted to promotional emails so users can have them all organized in one place.ARTArticle4 Ways to Increase Revenue Before 2016There are less than 4 months left in 2015, but that gives you plenty of time to meet and exceed your revenue goals for the year, if you’re smart about it.
These four ideas will turn up your sales volume before New Year’s…
1. Find the money sweet spot.
Ever heard of the hedgehog concept? Jim Collins made it famous. Think of your business as 3 circles of a Venn diagram:
* What you’re passionate about doing.
* What you’re really great at.
* What the world will pay you for.ARTArticle4 Ways to Make More Money with Social Media MarketingI’m sure you've heard plenty of stories about how people built million-dollar empires ove
ight using Facebook.
But if you ask real business owners, the fact is, many of them haven’t figured out the “Facebook thing” and how to use social media to actually make money.
After reading this article, you’ll have heard about four proven strategies that will help you make more business income, are easily implemented and will transform your business results.ARTArticle4 Ways to Turn Customers to Brand AmbassadorsDo you know that you can turn customers to brand ambassadors? Yes, you can cut on your ad budget and channel the resources to other aspects of business if you have loyal customers. These are customers that will preach the goodness of your product/service everywhere they go.
Firsthand experience always helps to deliver the weight of any issue to anyone. You’ll hear people say stuff like, “I would never have believed that stuff if my neighbor didn’t tell me of her own experience”. In business, it becomes weightier when there is no perceived benefit for the narrator by the listener.ARTArticle5 Biggest Mistakes to Avoid When Faced With Negative Online Reviews and What to Do About ThemIt’s a business fact that every now and then something goes awry and a customer ends up being upset.
And when a customer feels your product or service didn't live up to their expectations, sometimes they want to tell the world.
Loudly.
And it’s not fun to be on the receiving end. Ego’s get bruised, tempers flare and the knee-jerk reaction is to immediately go on the defensive.
However, there’s a better way to respond to these situations that will not only save your business reputation but even potentially win back that unhappy customer.ARTArticle5 Blog Strategies to Fuel List GrowthIt’s tried, true, and tested. Writing consistently on your blog is one of the best ways to…
Increase audience engagement and your own authorityr
Grow a bigger following through SEO and list growthr
Sell more products and services (cha-ching!)
However, that’s easier said than done. Writing regularly takes time, effort, and practice.
Here are 5 strategies to make regular blogging easier and more effective:ARTArticle5 Compelling Reasons Small Businesses Benefit from Sending Email NewslettersBoost Your Brand Visibility with this Simple Email Marketing Strategy
“I don’t want to annoy people.”
That’s one of many excuses I hear from clients when I ask them about sending out consistent email newsletters to their followers.
Are you guilty of thinking this way too? Well stop it!
When someone comes to your website and enters their name and email address to sign up for your newsletter, they are literally putting their hand up and saying, “yes, I want to hear more from you!”
You are actually doing them a disservice by not keeping that relationship going with them.ARTArticle5 Deadly Traps Impacting Team TimeOne of the biggest challenges we face is the difficulty of managing individual priorities when working with other team members. Below please find 5 deadly traps that can really zap how effectively team members are able to get their work done. You may want to discuss these with team members during your next meeting. This discussion just might help you each get more done each day! The five deadly traps impacting team time are: