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ARTArticleHow to Find Your Business Niche3 Ways to Help Better Position Your Business for Market Success
Finding your business niche is the first step of defining your brand. If you don’t understand how to position your business in the market place or know what you’re selling and why, then you won’t be able to effectively market your business.
It’s important to find your business niche so you can:
• Differentiate yourself from your competitors;
• Optimize your website for the right keywords;
• Have a clear message on all marketing materials;
• Develop new ideas or products that appeal to your target market.ARTArticleHow to Generate Leads with Landing Page GiveawaysCreating an Effective Free Giveaway Website
If reading the headline is making you think you’re going to have to spend big bucks, think again! Generating leads doesn’t have to blow your marketing budget, and it can actually be quite easy.
The goal of a giveaway on your website is generating leads by collecting email addresses. Then, you can start to look at other ways to move your potential customer farther down the funnel and towards a sale.
Let’s look at a few different ways you can use this marketing technique to your advantage:ARTArticleHow to Get Clients Fast Using Warm LettersAre you keeping your business a secret?
You may think you are doing a great job on social media, networking, and marketing online to grow your business. But you may not be utilizing your very biggest asset… and that is your own personal network.
Most of us have established a network of at least 250 people. It’s important to keep in touch regularly with your network to stay top of mind.
And the best way to do this is with a warm letter.
Below are tips on what to write in a warm letter to send our to your personal network of friends and colleagues.ARTArticleHow to Get Your Website to Stand Out From the CrowdWhy SEO is Still Very Relevant in Boosting Your Business Visibility
Ever felt the fear of losing someone in the crowd?
As a young mother, my son was always keeping me on my toes to ensure he didn’t wander off somewhere while out shopping. I knew if he did, it would be very difficult to locate him amongst a sea of people – a very frightening thought for any parent!
When it comes to our business, we certainly don’t want to be lost in a sea of competitors; as the founder of a digital marketing company, “standing out from the crowd” is always on the forefront of my mind for our clients.rARTArticleHow to Grow Your Business with RedditMost businesses hone in on a familiar group of social media platforms for promoting themselves online but many forget about one of the biggest players: Reddit
Reddit is an extremely popular website with thousands of what are called “subreddits”. It was built by offering users a place to convene on topics of interest and discuss their passions.
Its untraditional format and user-driven rise to prominence makes it a difficult nut to crack for many companies though as they’ve become used to the controlled, sanitized corporate advertising and promotion.ARTArticleHow to Hire the Best Car Accident Lawyer – 10 Expert TipsThere are more than 281 million registered automobiles in the United States. So, it’s no wonder that drivers are involved in an average of 6 million road crashes every year. Sadly, these car collisions lead to about 3 million injured or disabled motorists and passengers, annually. With those alarming statistics, it’s smart to be prepared.ARTArticleHow to Make Money Online for BeginnersIf you are a fresh beginner looking for ways to make money online, you may feel a little overwhelmed by the information overload that is presented to you. Almost every corner you turn to, the so called guru’s are quick to promote their own specific technique to make tons of money online. Some of these gurus do charge a hefty fee to join into their program and it wont be long before you run high and dry if you were to sign up for most of these programs. The truth is to be successful there are a few basic skills you need to master to enable you to create your own success.ARTArticleHow to Make Money with SEO TacticsThere are plenty of different SEO tactics implemented by different webmasters and SEO companies, which all focuses on one single goal - to gain top ranking in the search engines and drive massive traffic to their website. There are many hypotheses and proven theories on how those search engines really work and how it views individual websites and ranks them according to its relevance and the degree of importance it has to the particular keyword.ARTArticleHow To Make Or Break A Great First ImpressionConsider this…you recently met Mary at a networking event and got along well right from the start. You discovered that you have a lot in common and you know many of the same people. And you believe she fits your “ideal client” profile. Mary gives you her business card. What do you do next?
File the business card and hope you run into her at another business function.
Follow up with an email, telephone call, or hand written note card.rARTArticleHow to Make the Right First Impression with Your Homepage HeadlineA new website user needs to know they’re at the right place, right away!
Earning a new lead is great, and for many small business owners, every site visit makes a big difference.
If your website’s home page doesn’t convey what you’re all about right away and assures the user they’re at a site relevant to their intentions, you risk that lead bouncing to your competitors.
What do you need to effectively show a user they’re at the right website?
The perfect headline.ARTArticleHow to Marie Kondo Your Website9 Website Redesign & Refresh Tips
You’ve probably heard of Marie Kondo by now: she sparked a whole movement of decluttering, and has a Netflix show called “Tidying Up With Marie Kondo.”
Also known as the KonMari method, her focus is on organizing your home by getting rid of items that do not “spark joy.”
While her method applies more to dresser drawers and workspaces, there’s no reason why you can’t Marie Kondo your website! Just like your home and office, your site needs to be cleaned from time to time.rARTArticleHow to Optimize Your Website for Local Search13 Strategies to SEO Optimize Your Local Business Website
If you run a store-front business or offer a service that is within a specific local-based geographic area, then you will want to focus your marketing efforts on getting in front of local traffic.
Since many marketing initiatives are of a more global nature that don’t help you at all, there’s actually a few specific things you can do to ensure you get visible in front of the local people that you want to attract to your business.ARTArticleHow to Optimize Your Website for Voice SearchVoice Search Trends: Is Your Business Ready?
When Google launched the Voice Search app for the iPhone in 2008, it was far from perfect. Over the years, speak-activated technology has become much more accurate and human-like.
Stats show that Google’s English recognition accuracy rate is now over 95%.
People want instant solutions when they’re searching for something online.ARTArticleHow To Properly Use Lead Generation That Results in More SalesTell tale signs you’re leaving money on the table and how to create more sales with your marketing
Marketing can mean a lot of different things to entrepreneurs and business owners. For some, it’s a form of advertising and to others, it’s getting more known on Social Media. Still others see marketing as a means for lead generation: doing whatever it takes to get people into a database list
According to the American Marketing Association:ARTArticleHow to Protect Your Business from Cyber CrimeIs your business secure? It may not be. Many unscrupulous individuals are operating online looking for new ways to exploit honest people.
I was recently pulled into a scam enacted by someone yet to be identified via a freelance work website. Because of how personally this affected me and my brand reputation, I’ve decided to write today’s blog post about securing your business online.
My personal experience involved Upwork.com, which is a website boasting about the value of freelance talent.
Well as the old saying goes: there is nothing more expensive than cheap labour.ARTArticleHow to Set Your Social Media Goals For 2018Social media experts are everywhere and there are many varying opinions on what’s ahead in the constantly changing landscape.
In this post we’re going to look at setting your goals based on what you’ve done so far and how you should adjust it so you’re getting the most out of your content marketing.
If you’ve never taken stock of your social media or set goals, then this is the article for you.
It’s important to measure the successes and failures honestly and to set your ego aside and admit that some of what you did may have been wasted effort.rARTArticleHow to Start and Make Money with a Blog in 2016Blogging is one of the easiest ways to get started with a website or online business. I'm sure you've heard of blogging before, and if you haven't actually tried it or looked into what it's all about, you might think it's just a platform or outlet for others to share stories, write about their hobbies or waste time ranking about what's bothering them in life. This is what blogging used to be known for, but it's actually developed into so much more over the past several years.ARTArticleHow to Stay One Step Ahead of Changing Customer Behaviours5 Ways to Align Your Business Practices to Manage Consumer Behaviour
In today’s digital world, where people want instant gratification, it can sometimes feel like keeping customers happy is a moving target.
Shifts in customer behavior, demographics and preferences can change so fast you might not even notice it, until it starts to negatively affect your business.
The main reason for this is technology.
Everything has gone digital and customers are much more informed than they were in the past.ARTArticleHow to Take a Solo-Entrepreneurship to the Next Level5 Members Every Growing Business Needs on Their Team
Many businesses begin as a solo-entrepreneurship. With one person who has a vision, passion and skill that compels them embark on a journey so they can make a difference in the world and build a successful business along the way.
But the truth of the matter is, no one can build a successful, thriving business singlehandedly.
One person can’t possibly possess all of the skills needed to carry out day-to-day business and marketing operations. Not well anyway.ARTArticleHow to Target Your Ideal Clients with Digital Newsletters5 Ways to Create the Right Content for Your Audience
This month we’re talking about digital newsletters as a highly effective marketing tool. Regardless of the size of your business, they’re an efficient way to reach current and potential clients and to easily measure the results of your efforts.
Not sure if sending newsletters is something you should do? Read 5 Reasons to Consistently Send Newsletters That Will Generate Leads https://evisionmedia.ca/5-reasons-to-consistently-send-newsletters-that-will-generate-leads/rnrARTArticleHow To Treat Spider Veins with Sclerotherapy?Do you have those pesky blue, red, purple spider veins?
Do those veins jut out and irritate you?
Of course, you don’t need to press the panic button. Spider veins are small, fine-drawn blood vessels that appear under the skin. They’re harmless and the best answer to treat them is through Sclerotherapy.
What are spider veins?ARTArticleHow to Use ‘Voice of Customer’ Tools for Your BusinessListen to Your Audience to Meet Consumer Expectations
Do you truly understand your customers? I’m not talking about creating personas, doing keyword research and looking at your demographics (although that’s important too)!
I’m referring to listening to what your audience actually wants and needs to improve the customer experience.
First, let’s look at what Voice of Customer (VoC) means.ARTArticleHow to Use Instagram to Build Your Business Brand3 Ways to Start a Brand-Centric Social Media Strategy
Instagram has quickly become a dominant force in social media and you’ll be surprised how effective it can be for your business.
A brand-centric™ social media strategy is a great idea before starting any social promotion. You’ll not only save time and money down the road when you have a following but building that following will also be much easier.
Branding with social media can actually reach a significant audience but you need to give users a sincere reason the follow.ARTArticleHow to Use Twitter Social Videos to Boost Your Business VisibilityWhy Incorporating Video on Your Twitter Account is Good For Social Marketing
Last month I shared several articles and video eTips on the use of video marketing for your business, especially in the realm of social media marketing.
But an often overlooked video marketing option is using video on Twitter.
Using videos on your Twitter channel can provide a much richer experience for your followers than by simply posting images or text. Plus videos allow your followers an opportunity to get to know, like and trust you all that much quicker and easier.ARTArticleHow to Write a Successful AdBuying advertising slots and spreading your ad all over the net won’t do much good if the ad does not get anyone’s attention. Your ad must motivate people into following the call to action contained within the ad. Advertising is an art and we need to learn that art to write effective, profit-pulling ads. If you know some of the proven tips on how to write effective ads, it can make all the difference for your business and advertising budget.ARTArticleHow Video Establishes “Know, Like and Trust” With Your Target AudienceTips and Strategies on Using Social Media Video Marketing to Get Your Business More Leads, Faster
In last week’s article, I talked about the importance of incorporating video into your business marketing strategy. One of the top reasons I mentioned was how video increases your target market’s confidence in you.
And when it comes to compelling people to purchase from you, that confidence must be fully established first.ARTArticleI’m an MBA Grad: Now Where?One of the toughest things a graduate has to do is to find suitable work. The big question is….where? In this post, we’ll take a look at where corporate recruiters say the best places are to search for a job if you’re a 2010 MBA graduate.ARTArticleImmobilized LeadersA Manager recently exclaimed in a discussion, “Leadership theory is fallacious!” Based on her experience, it seems to be impossible to be a leader in her organization which she characterized as dishonest, abusive and highly controlling. From her perspective, her attempts at being an effective leader are futile because demonstrating leadership competencies is not valued or even possible.ARTArticleIn the Know: Health and Wellness Website LegalitiesWhen Health Consulting Businesses are Legally Responsible
One thing the internet is infamous for is being a source of advice for our health and well-being.
It doesn’t matter where we turn there is someone with a website telling us what to do to lose weight, slow down ageing or treat our illnesses.
We all do it. We aren’t feeling well so we type our symptoms into “Dr. Google” and voila, thousands of results telling us we have everything from a common cold to 6 months to live. We then take our results in hand to our doctor and tell him what we have.ARTArticleIn-Depth: Facebook Data Privacy & Social Media Data MiningWhat Businesses and Consumers Should Know for Their Protection (and Gain)
Facebook’s ability to see your personal data has been a big deal in the news ever since Cambridge Analytica was singled out as abusing this data for coordinated political advertising.
As a result of the investigation on April 4, 2018, Facebook shared a draft of their updated data policy.https://newsroom.fb.com/news/2018/04/terms-and-data-policy/rnr