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ARTArticleHere’s to Better Time Management in 2016!Happy New Year!
January is a great time to take a good look at what worked in the past year, what didn’t, and what you want to do differently in the year to come.
I’ve got lots of exciting things coming down the pike for my business, but there are always areas that I could improve in too. One of those areas for me is time management.
The nature of my business is really fast paced, so while I would love to sit down and devote a full, uninterrupted hour or two to one project, that’s just not easy to do. Maybe you can relate.ARTArticleHiring a professional WordPress web designerIf you are looking for the best wordpress web designer and services then you have to definitely consult the best company so that they will provide professional services for the clients. The WordPress development company will offer the wide range of services and facilities. Perhaps you need not get compromised with the professional services they provide.
Advantages of wordpress web design servicesARTArticleHow an Ideal Client Avatar Helps You Better Connect with Your Website ProspectsWhen visitors come to your website they want to know if you understand their issues and can help them.
I have found many businesses falter when it comes to connecting with potential customers. They write about their products and services but forget it's really about the customer and what they are needing when they visit a website.
That's why using your ideal client avatar to create a "who we help" page on your website is important. It helps your website visitors self identify if they are your ideal customer.ARTArticleHow Blockchain and Cryptocurrencies Can Benefit Freelancers EverywhereThe internet has completely changed the way freelancers not only make money, but also where they can find work and start building a portfolio of clients in the process. Over the past several years this process has become more effective and easier to turn into a legitimate business as more freelance marketplaces have found success in many different global and niche markets online.ARTArticleHow Branding Defines and Positions Your BusinessWhat is Branding and How it’s Different from a Logo and Marketing
When you think of brands you probably think of big names like Coca-Cola, Nike, and the big named products you see every day.
But what exactly is a brand? What does it mean? How is your brand communicated?ARTArticleHow can a dentist get the best ever web designing and SEO services in USA and UK?In the present scenario, everyone is looking for reliable and best dentists who can offer best services. Many people suffering from a dental problem often look for dentists who can relive them dental problem as well as provide them best oral solutions. However, if you are a dentist then how you can attract your customers in different states of USA is a huge issue, which often comes before different dentists practicing in the USA?ARTArticleHow Can Companies Save Big on Recruitment?Although in present era most of the works in any company and small or large-sized organization is performed by machines and computers still nothing can replace human resources. Without skilled as well as unskilled human resources it will be difficult for any organization to complete daily work processes that help in generating profit for the organization. As we know different companies operating in varied industries have a different requirement. Therefore, a different set of skills are required in human resources, which make the operations of any organization smooth in long-run.ARTArticleHow can digital marketing help your business in getting a competitive edge?In case you are carrying any business irrespective of its size you must want that it should grow as well as you can generate maximum returns on the investments you have made. However, in this regard, the major question arises that how a business owner can achieve this dual goal of growth and high profitability. A business owner can achieve this dual goal by hiring digital marketing agencies, which can perform various tasks for your business as well as help you in getting SWOT (Strength, Weakness, Opportunity, and threat) analysis.ARTArticleHow can SEO Marketing Grow Small Businesses?Today, digital marketing is the essential part of any kind of business. Also, the fact is that if you are not present online still, then you might be surely losing the potential clients which no one wants to lose as now the customers are activated over the internet. No matter in which sector your business, you need to reach out to the customers so as to make the customers aware of your presence.
Do you want to make your presence online in Los Angeles?ARTArticleHow Cross-Selling Can Help Your Business4 Best Cross-selling eCommerce Practices to Boost Check-Out Sales
Your business likely has more than one offering and your clients might be interested in more than just one product or service.
When you defined your ideal clients you likely identified who they are and what they want from your business, but did you map out how to sell more than one product or service through cross-selling?
Cross-selling is the act of selling something to an active user who is already buying something else.ARTArticleHow I Finally Overcame my Aquaphobia after 26 YearsI was very excited the first time I went inside a body of water. I was out with a group of friends and we just decided to go swimming. What they didn’t know was that it was my first time.
We all entered the open water that day and started splashing and playing. I joined in the fun too. I was about 13 years old at the time, and very eager to try new things. I never really got inside the water. But then my friends were doing it, and I also wanted to have the experience myself.ARTArticleHow Industry Jargon is Scaring Your Clients Straight to Your CompetitorAre you speaking a different language to your prospective clients and aren’t even aware of it?
I travelled to Montreal Quebec recently and even though my stay was brief, it was not without its challenges in the communication department.
In case you’re not familiar with Canada, English is our primary language with French being secondary. This is primarily due to the province of Quebec having a very large French speaking community.
I was never fully aware of just how large this community was until I tried to be a tourist there.ARTArticleHow Meta Tags Influence SEO and Website RankingWhy Business Owners Need to Go Beyond Just Adding Content to a Web or Blog Page
If your business has a website (of which I hope so!), then it’s important to think beyond just writing keyword rich copy for the page. It’s also vital to utilize the catalog of Meta tags available that can be associated with that page in order to get better traction in the search engines.ARTArticleHow Minnesota Bankruptcy Law Works up for the individuals?Do you have any idea about the working of the bankruptcy?
Well, there are various individuals around the globe which does not have any kind of the knowledge of working of bankruptcy law for them. Well, it is a kind of law which helps in getting rid of the debt.
What is Bankruptcy?ARTArticleHow Personal and Business Branding Begins with a Professional HeadshotWhy it’s Time to Ditch Your Selfie Profile Photo for a More Favourable First Impression
Does your social media profile photo reflect the professional business brand image you want to be perceived as by prospects?
What about your website or other touchpoints a prospective client might encounter to help them determine if you are the best person to work with?
I find many solopreneurs and business owners are not as keenly aware as they should be about how acutely important professional headshots are to their personal and business brand.ARTArticleHow Testing Is the Key To Your Marketing SuccessI’m sure I’m not the first person to tell you to test, test, test. It’s really easy to say, but the fact is, not enough of us are actually doing it.
I’m guilty myself too. I split test email subject lines and changes on landing pages here and there, but there’s a ton I could be testing that I just… don’t. Life gets in the way.
But the fact is, there is so much value you can gain through testing.ARTArticleHow to Blog Without Breaking the Law6 Important Legal Issues Bloggers Need to be Aware of
Whether you write about your financial services or your travel destinations, you want current and potential clients or followers to find your website, get all the info they need and choose you over your competitors.
Regardless of the size of your audience or the type of information your website provides, you need to stay informed if you want to avoid legal issues for bloggers.
What you say online can be used against you!
Here are 6 ways bloggers can stay on the right side of the law:ARTArticleHow to Build a Better Social Media PresenceWe’ve mentioned the importance of interacting with your followers in previous blog posts. We’ll say it again: there has to be more to your social media strategy than simply posting content.
Unfortunately, many brands don’t realize they can’t just promote their products on social media and expect to attract their target audience.
You can have thousands of followers, but if you have nothing entertaining or engaging, social media isn’t going to be a valuable marketing tool at all.ARTArticleHow to Build Real Followers on InstagramThe Right Way to Grow Your Business Using this Powerful Brand, Audience and Content-Marketing Tool
https://evisionmedia.ca/media/build-real-followers-instagram.jpgWe’ve been talking lately about how to boost your business marketing with Instagram. Contrary to what many people still believe, Instagram isn’t just a fun app where you can post food, holiday and family pics.
Instagram has become a powerful brand-building, audience-building and content-marketing tool for businesses. It has over 200 million active monthly members sharing 60 million images and 1.6 billion likes per day.ARTArticleHow to Calculate Twitter ROIGet to Know Your Social Media Metrics
It doesn’t matter which social media platforms you’re using to promote your business?—if you’re not measuring your results, you’re wasting your time!
You need to be tracking things like which posts perform better than others, and which types of content your users like best.ARTArticleHow to Create a Powerful Corporate Brand4 Questions to Ask When Creating a Brand for Your Small Business
Whether it’s a large corporation or a small business, branding is one of the most important aspects of marketing.
Your brand differentiates you from your competitors, and it tells your customers what they can expect from you.
According to a Nielson survey, 59% of consumers prefer to buy new products from brands familiar to them. Corporate branding is one of the best ways to build and keep your customers’ trust.ARTArticleHow to Create the Best Company Newsletter4 Strategies to Crafting Effective Digital Newsletters for Your Business
For many business owners, crafting company newsletters that people actually read and get sales or leads isn’t easy.
Because of this (and other reasons too) many avoid creating and sending out digital newsletters at all. However, it’s essential to put in the time and effort to positively impact your readers.ARTArticleHow to Crush it With Lead Generation on LinkedIn PulseBlogging was promoted to be the promised land for entrepreneurs, business owners and marketers.
Do you ever spend time crafting a brilliantly written article, posting it on your blog, only to hear the sound of crickets?
So to boost the number of people seeing your article, you post it on social media and send a blast to your email list.
You check your web stats the next day only to see that your blog masterpiece has largely gone unseen.
What’s a frustrated marketer to do?
Enter LinkedIn Pulse, LinkedIn’s publishing platformARTArticleHow to Define Your Brand Identity with 5 Simple QuestionsWhy the wrong brand identity can mislead clients about your business and cost you valuable leads.
A business with the wrong brand identity is swimming against the current and creates issues for itself that can be avoided with the right branding.
But the right part is what is so complicated.
A solid brand identity serves your business by showing off your core values without needing much assistance and it should be the centerpiece for all your marketing efforts.ARTArticleHow to Define Your Brand Voice3 Steps to Help You Create This Essential Part of Your Business Brand Identity
Creating your brand identity involves many different facets including the logo, taglines, website colours and brand voice.
Every brand has a voice. Your brand is unique, so your brand voice should be too. Your brand voice is the constant personality you use when communicating your message to the world.
Is your business all about you? Read our article: Embracing Your Personal Branding Uniqueness for Business Success https://evisionmedia.ca/embrace-your-personal-brand/rnrARTArticleHow to Determine Who to Hire To Be Your Next Ideal Web DeveloperCritical Benefits and Drawbacks You Need to Know About Different Web Developer Types
I get asked to do website estimates a lot and sometimes it’s downright heartbreaking to hear about the struggles and challenges entrepreneurs and business owners face when trying to find the right web developer.
Too many times I hear about people who feel they were ripped off by their previous webmaster and are very reluctant to hire someone new for fear of the same thing happening again.ARTArticleHow to Differentiate Your Brand Personality & USPTips on Showcasing the Ideas and Values that Make Your Business Brand Unique
It’s very rare to be lucky enough to have a business in an industry that isn’t crowded with competition.
Whether you sell something or provide a service, you have competing companies and brands who want the same business you do, and everyone is constantly seeking to secure that business.
A great way to make sure you stand out is by showcasing the ideas and values that make your brand unique.ARTArticleHow to Engage & Inspire with Interactive Content MarketingEasy Ways to Stand Out from the Competition
I’m sure you’ve heard the old adage “Content is king.” While that’s certainly true, it’s not enough anymore to simply write a text-rich blog post and expect engagement to happen.
According to a study by Microsoft, the average human has an attention span of eight seconds. Eight seconds! You need to attract your readers’ or followers’ attention and require their active engagement quickly.
That can easily be done with something called interactive content marketing.ARTArticleHow to Ensure Your Website is Ideally Positioned For Your Target Market5 Key Components Your Website Requires to Attract Your Ideal Client and Get the Sales You Want
Is your website attracting the right people who are actually interested in purchasing from you?
Or is it just sitting there and not really accomplishing what you hoped it would?
Every business owner wants to get more qualified traffic to their site and then convert that traffic into sales. I mean there’d be no point in having one if that weren’t the ultimate goal!
But it seems to me a lot of business owners miss the mark in HOW to make that goal a reality.ARTArticleHow to Find Ideal Clients5 Important Steps for Defining Your Niche Market
I talk a lot to clients about branding and finding their niche but this can be quite challenging to new entrepreneurs or even seasoned business owners when it isn’t clear what their brand is or who they would ideally want to work with.
New entrepreneurs have a vision of how they want to help people and have a gift they can share that will help solve their problems, but they struggle with getting the right message to the right people who can benefit from their services.