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ARTArticleDestabilizing for StabilityDestabilizing for stability may sound counter-intuitive but the status quo is being challenged around the world. Donald Trump won the US presidential election; Brexit shook up the European Union; and the Russians allegedly hacked multiple international elections.
Each country is at a different stage of cultural evolution, forming a unique piece of the global mosaic. As a result, each country brings something specific to and needs something unique for its contribution to global balance. Let’s take a look at this more closely:ARTArticleDNS Server Isn't Responding | Apply These Fixes To Troubleshoot DNS ErrorThe DNS server is a very essential component when you utilize online services from an ISP (Internet Service Provider). The Domain Name System (DNS) is basically a directory that maintains internet records in its database. So, with the help of the DNS server, it becomes easy for the users to remember the name of a website instead of its corresponding IP address. However, at certain times, you can come across the problem of non-responding DNS server as well. Especially, those who are using Windows 10, are facing DNS issues after applying the system upgrades.ARTArticleDo Your Users Interact With Your Videos?Beyond Engagement: How interactive video marketing brings another dimension to the user experience
We’ve been talking about video marketing a lot lately. It’s important and increasingly so. What you make, where the user views the video, the story you tell, and where the user ends up are all important.
Another step you can take to make the most of your efforts is to make the video interactive.
This may seem daunting and the idea intimidates a lot of people but there are ways to go about it that are often easier and more cost effective than you’d think.ARTArticleDoes Your Business Need a Website Maintenance Plan?Does Your Business Need a Website Maintenance Plan?
What Can Happen if You Neglect Your Newly-Built Site
So, your new site is complete – congratulations! There are a lot of moving parts to a build, from coding to design to content.
However, if you want to attract and retain customers, you can’t have a “set it and forget it” mentality once the initial work is finished – marketing your business is not only about creating a web presence.
It’s crucial that you make a website maintenance plan a priority for your small business. Here are 4 reasons why:ARTArticleDoes Your Website Need a Content Makeover?Businesses adapt and change as they grow and often these changes are overlooked on their website.
While you may have added another offering and placed it in your website navigation, it’s important to assess how that new product or service alters your overall goals with your user and to respond to user behaviour.
It may not be a new service but a new goal for your business. Take stock of your goals and see if they’re reflected in your current content.
A content makeover isn’t the same as a new website.ARTArticleDog Owners' Responsibilities for Injuries to OthersDog bites are a common injury in all states, and lawsuits stemming from dog-bite incidents form a substantial court caseload that doesn't seem to be shrinking as time goes on. In fact, in 2015, one-third of home liability insurance payouts were for dog-bite cases.ARTArticleDown with Political CorrectnessIn an era wdhere the authenticity of news and facts are coming under constant scrutiny it is important to also take a look at political correctness. Political correctness is supposed to be a system of behaviour that requires persons to express themselves or act in a way that is inclusive and respectful toward persons who are being discriminated against.ARTArticleEffective Lead Generation Through Digital MarketingHow to Increase Your Small Business Lead Generation
Lead generation is a critical component of many different businesses. Take an insurance agency for example, whether you’re providing car, life, home, life, health or business insurance, you need to understand how to consistently get more customers and utilize your sales funnel.
A lead is a person who has shown interest in your company's product or service in some way.ARTArticleEight essential marketing tactics, every marketer should imbibeDigital marketing is evolving at a very fast pace. Every now and then, new algorithms, KPIs, or fresh SEO tactics come into vogue and committing to a particular digital tactic becomes tough for marketers to handle. These diverse approaches always entice Social Media Marketing Companies in their quest for finding something more attractive and innovative.ARTArticleEmpowered LeadersWhen creating a culture characterized by engaged employees, one of the more influential resources for transformation are the leaders of your organization. When leaders are immobilized by a controlling culture, dishonesty, disorganization, those who withhold information, or even bullying, transforming into a culture that leads to engagement works best when there is a vision for the change and authentic commitment to the vision.
Shifting from Immobilization to EmpowermentARTArticleEntrepreneurs: Whatever Happened to Your Newsletter?Why NOT Sending Regular eZines is Hurting Business and What To Do About It
When I talk to entrepreneurs about all the benefits of adding a newsletter/eZine sign up form to their website, they are usually quite enthusiastic and commit to sending out a regular newsletter at least once a month.
Sadly, this rarely comes to fruition. Months, if not years go by and nary a newsletter gets sent out…ARTArticleEverything you Should know about AirdropsAirdrop is a legitimate way to make some free money in cryptocurrency. An airdrop is a procedure through which coins/tokens are distributed freely by blockchain projects to community members or HODLers. Its aim is to spread awareness about their project in the cryptocurrency world and to build community.
What is Airdrop in Cryptocurrency World?ARTArticleExpand Your Leadership by Developing OthersOne of John Maxwell’s law of leadership is called the Law of the Lid. According to Maxwell, “Leadership ability determines a person’s level of effectiveness.” In other words, the leader cannot surpass his or her own ability to lead. By extension, the skills of persons reporting to a leader rarely exceed the leader’s capability to lead either because they are not developed adequately or persons do not feel safe demonstrating their true skills in the presence of their leaders.ARTArticleFacebook for Business: Futile or Beneficial?7 Facebook Facts Every Business Should be Aware of for 2017
Does your business have a Facebook presence? If so, have you been actively capitalizing on its social marketing reach or have you abandoned it due to thinking your efforts were futile?
I fear many of you are thinking the latter and feel pretty defeated over the lack of results you’re getting there.
Trying to build brand awareness and get solid leads from Facebook can be a frustrating experience. And honestly, without a proper strategy in place, you could very well be wasting your time.ARTArticleFalling Back Into the Swing of ThingsIf you’re anything like me, you’ve been counting the days until your kids are back in school. School has started back up around here and I must say, it’s nice to have peace and quiet again! I love my kids, but I’m more productive when school is in session.
However, school starting always reminds me that there are only four full months left before the end of the year. It’s time to buckle down and work smart to meet your year-end goals.
Here are 5 steps to get back in the groove…
1.Glance in the rear view mirror.rARTArticleFocus on Your Most Important Activities for Better Time ManagementIt seems the world is moving faster and faster these days. You constantly have information streaming to you from people in the office, meetings, email, voice message, texts. You’re trying to keep on top of it all and it can sometimes feel practically impossible.
So what do you do? Begin by determining what's really important to get done. Separate what's important from what's just urgent.
Don't Get Caught in the "Urgency Trap"ARTArticleFour Crucial Things You Need to Do to Build your ListMany people have taken precautions to keep their email accounts free from spam, but there are also those who subscribe to different sites on the internet that keep them up-to-date with what is going on. This is because they may have an internet business, so they will want to keep up with what others are doing so that they will remain competitive in the market that they have chosen.ARTArticleFrom A Culture of Control to One of EmpowermentIn work cultures where control is highly valued, sometimes the control regime starts when the business was initially established, but more often it happens when the organization enters into growth mode and the previously loose structure needs to be tightened in order for the business to leave survival mode and grow. The intent behind implementing controls and structures is usually to facilitate growth standardize practices, minimize errors, and create efficiencies.ARTArticleFrom Power to EmpowermentPower, in and of itself is neither positive nor negative, it is the intent behind it. Jackie is a manager who is ambitious, and focused on her movement up the corporate ladder. She aligns herself with executives and other coworkers who can help her attain her ambitions. She is prepared to throw her colleagues under the bus, or highlight their errors so she can appear to be the best, or from her perspective, the only option for a promotion within her department.ARTArticleGet to the Top of the Search Results with SEMHow to Create a Powerful SEM eCommerce Strategy
It seems like SEO gets most of the attention when it comes to marketing, but we can’t forget about SEM! Now… what is SEM?
First, let’s go over the basics: SEO stands for search engine optimization. It’s a non-paid effort that centres around optimizing your website and content with words and phrases that people would type into a search engine.
For example, if your eCommerce site sells supplements in Canada, you might utilize a mix of words and phrases including:
• online supplement store canada
• protein shakes for athletesrARTArticleGet Your Website Mobile Ready Or Lose BusinessWhat Google’s Algorithm Change Means to You
If there’s one thing you really need to focus on as a business owner this year, it’s getting your website optimized for mobile use.
Why? The search engine game has changed – again.
In the past, most online searches used to be performed from desktop computers but now, more and more of your potential clients and customers are searching using their mobile devices.
That means if your website isn’t set up to accommodate their specific needs, then you could very well lose business.ARTArticleGet Your Website Mobile Ready Or Lose BusinessWhat Google’s Algorithm Change Means to You
If there’s one thing you really need to focus on as a business owner this year, it’s getting your website optimized for mobile use.
Why? The search engine game has changed – again.
In the past, most online searches used to be performed from desktop computers but now, more and more of your
potential clients and customers are searching using their mobile devices.
That means if your website isn’t set up to accommodate their specific needs, then you could very well lose business.ARTArticleGetting Started on Twitter for Your BusinessHow to Set Your Profile, Make Connections, and Start Expanding Your Business Exposure Through Twitter
July is Twitter Month for us at eVision Media so for those already using Twitter for their business stay tuned for more ‘how tos’ and tips on using Twitter for business!
For those of you who haven’t braved the Twitter social media waters quite yet, this article will provide compelling reasons why you should use Twitter for business and then dive into how to set up your profile and how to get started building your following on Twitter.
Why Use Twitter For Your Business?ARTArticleGetting Your Business Ready NOW for Holiday ShoppingBlack Friday and its good friend Cyber Monday are over. But it’s not too late to prepare for the next big spending spree: The Holidays
Christmas shopping and websites didn’t always go together. For years consumers had the option of ordering online for contacting a new business, but an unfamiliar audience only really took the online shopping and procuring services via websites in more recent years.ARTArticleGrow By Making DecisionsThere is a whole spectrum of possibilities when it comes to decision making authority. In organizations that value structure and control, policies and procedures form a framework for day-to-day work. Policies, range from very granular, dictating all imaginable actions, others are flexible enough to allow discretion yet provide structure. Then there are organizations that have no structure at all. When there is no structure, employees who need it suffer and complain, those who don’t may be comfortable in this environment.ARTArticleGrowing Your Leadership ConfidenceFor many of us as business owners, we feel unprepared for the leadership roles we find ourselves in. Perhaps you wanted to grow a small empire, and maybe you had management experience previously in your career, and yet I talk to so many entrepreneurs who still don’t feel confident about their ability to lead.
It’s a common myth that leadership skills are either something you are either born with or you’re not. The reality is that leadership is a learned skill that you can take steps to improve.ARTArticleHanding Over Your Care to a Dental Implant ExpertThe difficulty and angst associated with the loss of one or multiple teeth because of trauma, gum disease, degeneration or a fracture have been, to a certain degree, assuaged by the ever-increasing awareness that dental implants come up with excellent replacement options for failing or missing teeth.
Read Also:
Discover All On 4 Dental Implants For You
• No longer are dental implants considered as a 'rare' dental treatment.rARTArticleHappiness is all about cookies and biscuits – their essential gap!Biscuits or cookies? Cookies or biscuits? Bickies or biscuits? An adorable sweet treat in the morning and evening, to go with a freshly brewed cuppa coffee or tea! Melting moments? Are you game?
Some people say 'biscuits,’ while others prefer to call them 'cookies.’ There is always a relentless bone of contention to decide which term to use for describing exactly what we dunk in our tea or coffee. Well, it looks like, there's actually a pertinent reason for the variance in the two names, which in fact does accurately represent two different types of baked goodies!ARTArticleHead to Head Battle: Virtual Assistant vs. Online Business ManagerI get a lot of questions about what makes an online business manager different than a virtual assistant. You might have wondered about this yourself… Which one is better? What are the advantages of each? Who should I hire?
So today, I’m putting them head to head, outlining what each of them do so you can hire the right person for your team.
The Virtual Assistant (VA)
Operating as one-stop shop, they do a little of everything: admin, web design, email marketing, social media, simple graphics, copywriting, organizing, and project management.ARTArticleHelp Wanted: Can AI Assistants Really Replace Humans?Every busy professional needs a helping hand sometimes. If you’re insanely busy, you may require assistance almost all the time. In the business world, most top executives have a trusted personal assistant to manage their time and keep them on schedule. Until very recently, that personal assistant has always been, well, a person. Now, a new wave of AI assistants has appeared to help keep business professionals on task.