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ARTArticleA Comprehensive 2019 Guide to the Website Redesign ProcesThere are so many different reasons why a small business owner may decide to rebrand a website: poor conversions and/or sales, confusing navigation or an outdated design, to name a few.
However, as I mentioned in my previous blog The Right Reasons for Rebranding Your Business Logo, it’s essential to have strong reasoning, logic and stats behind rebranding your business.
For example, are poor conversions due to an ineffective design or a glitchy shopping cart?
Is your website truly outdated or are you just bored of the colour scheme?ARTArticleA Look at the Adaptation of Crypto Payments with Worldwide BrandsCryptocurrency has actually already been around for quite some time. The thing is that it was such an esoteric concept and framework that only especially tech-savvy people were interested at all. And even then, it was only a very small sub-group among those especially tech-savvy individuals who decided crypto -- mostly Bitcoin, but also other alte
atives like Litecoin and even Dogecoin -- was worthy of an investment.ARTArticleA Newbie’s Guide to Hashtags on Social MediaTips, Explanations and Examples on How to use Hashtags for your Business
If you are new to social media you may wondering what hashtags are about. We see them everywhere – Twitter, Facebook, Instagram, Google+, Pinterest and even Tumblr.
But what are they supposed to do? Why do they seem so random? Who is supposed to use them?
It’s no wonder this all can seem very confusing!
That’s why I’ve put together some tips to help you understand what the heck hashtags are and how to use them strategically in your business.
What are #HashtagsARTArticleAffordable MBBS Course Fees Study Abroad DestinationsChinarARTArticleAre You Making the Most of Your Marketing Funnel?By now, you’ve heard that you should have a sophisticated marketing funnel firmly in place. But for many business owners, that advice is like hearing you should floss twice daily. It sounds good in theory, but it’s not quite there in practice.
There’s a good reason for that. Developing a marketing funnel can be complicated and time consuming, and it’s easy to push to the back burner.ARTArticleAre You Making These Expensive Mistakes With Your VAs?Hiring mistakes can cost you a lot of time and money, even if you’re only hiring contract-based virtual assistants.
These common hiring mistakes apply from your first VA all the way to your team with lots of full time employees.
1. Their Job Descriptions Aren’t Clear – If you want them to do a little of everything, but you still want to have your hands in everything, chances are, you’re going to bump heads and waste time. And of course, time is money. Define what they will do really specifically, allowing that to evolve as you go.ARTArticleAre You Meeting Your Goals? Here’s How to Find OutThis is the perfect time of year to think about goals – goals you’ve accomplished so far in 2015, goals you still want to meet before the year ends, and goals you start setting for 2016.
There are the 3 determinations to figure out what your goals are and whether or not you are meeting them.
Determine your priorities.
If we’re being honest, you probably have 20 ideas for your business swimming around in your head right now, don’t you? Come on, it’s ok. I do too!ARTArticleAre You Ready for the Year-End Hustle?There’s only one month left in 2015. So I’ve put together a list of my top 20 ways to manage your time, get it all done, and stay on track without getting overwhelmed between now and New Year’s.
1. Slow down and focus on one thing at a time. Multi-tasking isn’t going to get it done faster and certainly not better.
2. Create a plan for your day, giving yourself enough time to get each thing done.
3. Remember that how busy and stressed you are is a choice. Choose calm and focused.
4. Do a time audit and see how you can use your time better.rARTArticleAs Good as Your Last ActWe all have some type of value assigned to us based on how others perceive us. Whether we buy into these perceptions or not depends on if we are intrinsically or extrinsically motivated. For those who are intrinsically motivated their personal value is internally defined. It is unwavering in the face of other’s opinions. For those who are extrinsically motivated, they try desperately to navigate the landscape of public opinion, which can sometimes be quite demoralizing.
How persons can devalue othersARTArticleAssess Time Management Skills to Create Team SynergyHave you ever wished your team could all be moving in the same direction? Could a lack of focus and alignment be preventing your team from accomplishing your most important priorities?ARTArticleAvoid These 12 Newsletter MistakesWhat you need to know to boost your open rates, avoid unsubscribes and get the biggest return with newsletter marketing.
When sending out an eNewsletter or eZine, sometimes it’s hard to know what works and what doesn’t work.
I see many entrepreneurs and business owners happy to just get something out, or they make it all about them and add in what they think is best.ARTArticleAvoiding Disaster: Make Website and Business Asset Backups MandatoryDo you have a backup of all your website and business data?
A sudden attack on your web hosting or an employee error can cause havoc without warning.
The same goes for any information about your business stored on your computer. If your computer suddenly got infected with a virus and you had to format your hard drive, it would likely have a big impact on your business.
Is your website and domain name safe from being taken hostage? Read our article: Keeping Your Digital Business Assets SAFE from Being Taken HOSTAGE https://evisionmedia.ca/keep-your-business-digital-assets-safe/rnrARTArticleBalancing Customer Service with Cost-Savings TechnologyTypical Challenges Consumers Face and the Necessity of Small Businesses Taking Notice
It's happened to all of us at some point. A problem with our order or a service interruption arises, and we need help from a local company.
We dial the support number only to be met with a recorded robot voice that doesn't understand or answers. We press endless buttons trying to narrow down our request and hoping with each press we get an actual human being to speak to about our issue.ARTArticleBasic Search Engine Optimization Principles for EntrepreneursHow Keyword Rich Content is Directly Related to SEO for your Business
Ever wonder what SEO really is but were afraid to ask?
SEO is an acronym for “Search Engine Optimization”. It’s the umbrella term for all the methods you can use to ensure your website is found by various search engine result pages (SERPs).
Google is the most widely used search engine but it’s certainly not the only one. There’s Bing, Yahoo!, AOL and others.
If your website does not appear higher up in their search rankings, then you are missing out on a huge opportunity.ARTArticleBig Dreams, ‘Hairy Goals,’ and the Million Dollar Club That Almost Didn’t HappenEvery professional can not only be a game changer, but they can open themselves to a world of possibility beyond current dreams and goals. AND that Big Hairy Audacious Goal (BHAG).
Ten years—that’s how long I worked in network marketing until something came along that offered me a life beyond anything I could have imagined.
Ten years. And then I really got started.ARTArticleBlogging or Newsletters or Both?Why adding blogging and newsletters to your content marketing mix will increase sales opportunities
Often when I work with new entrepreneurs or even seasoned business owners, a lot of confusion happens around the whole content marketing thing. Should they blog? Should they send out newsletters? Do they have to do both?
The first thing that pops into their mind is it sounds like a lot of work! So often both marketing options are dismissed under that assumption.
The second thing that creates resistance to writing blogs and/or newsletters is not knowing what to write or how to do it.ARTArticleBoost Your Brand Awareness: LinkedIn Groups Make a ComebackAre LinkedIn Groups Dead? Not According to LinkedIn.
You may already be aware of the value that LinkedIn brings to your small business social media efforts, especially in a B2B space. https://evisionmedia.ca/9-reasons-why-b2b-businesses-love-linkedin/
For several years, another benefit to using this social media channel was the ability to create your own branded LinkedIn group that helped boost brand visibility.ARTArticleBusting the Myths About Social Media and Email MarketingIf you post it and you Tweet it they will come. Right? Maybe not.
While Social Media is an excellent way to build rapport with potential clients, it can’t begin to compare with email marketing for driving sales.
Yes, social media is an important part of your marketing plan, but I see too many businesses putting all their eggs in the social media basket and being frustrated with the results.
Today we will look at the myths about social media and email marketing and why utilizing consistent email marketing is critical to building your client base and increasing sales.ARTArticleChina Medical UniversityChina Medical University (CMU) is located in Shenyang city, Liaoning. It was the first medical school established by the Chinese Communist Party in 1931. CMU is one among the top 10 universities in China and holds the fourth rank in its Results.ARTArticleChoose Your Overseas Education Consultants WiselyNow a Days, Students are becoming very enlightened about choosing their career and profession and aware of the top universities, colleges and institutions at global level that can create them abundant opportunities to choose their preferred career after the graduation. Millions of Indian students have a dream of studying abroad to become a part of the recognized international university and institutions in the World to establish a dream career. Degrees from recognized international universities are more valuable all over the World.ARTArticleCombining Online and Offline Marketing to Build Business CredibilityHow to earn new clients for your small business with these brand-boosting suggestions
I hope you enjoyed our recent series of articles and videos focused on what you can do to build your client roster for your business.
New clients are essential to the success of any business so make sure you keep up consistent efforts to draw in new leads you can then turn into paying clients. To quickly recap:
Proper planningr
Have you taken the steps to define your ideal client yet? It’s important to have a plan before setting off on a journey.ARTArticleCompetitive Positioning for NonprofitsHow to Create a Brand Positioning Statement
It’s an important question every organization must ask themselves: what sets you apart from the competition?
Notice I said “organization.” Don’t think that just because you’re part of a nonprofit that you don’t need to put time and effort into branding! Nonprofits need to be aware of the link between a brand's strategic value and its organizational impact.
Here are a few things that can happen if you don’t put the time and effort into creating this simple yet powerful statement:
• You’ll probably be confused with similar organizations.rARTArticleConfused Kid to Business Whiz: How a Young Entrepreneur Found Her PassionWe all remember the dreaded question: “What do you want to be when you grow up?” Teachers give aptitude tests, parents have plans for their kids and it seems everyone else has their futures figured out.
For a few people, that whole thing works. But for many of us, discovering meaningful work takes patience, a willingness to question the paths we’re on and the courage to pursue our dreams after realizing them.
Having meandered my way from confused student to entrepreneurial success, I know firsthand.
From student to startuprARTArticleConquering Mount ‘Social Media’ 101Starting at Base Camp: 7 Strategies to Post You’re Way to the Top
No matter what size or stage your business is in you know social media is a biggie in today’s world… you might also know that it can feel like an impossible task.
Like anything else, there are some strategies to accomplishing the impossible.
If you have a plan in place and understand what it is that you want to accomplish Mount Social Media can be conquered with ease.ARTArticleConsider Your Circle of 4As you embark on your journey of becoming who you were born to be, consider those you choose to travel with. A vital component of your success is establishing a Circle of 4 that not only encourages you to reach your full potential, but also accurately reflects who you want to become.
Your Circle of 4 is comprised of the four people you consider as cornerstones. It includes both those you admire—such as a mentor whom you seldom see or speak with, but have access to—and those dearest to you, such as your best friend or closest family member.ARTArticleCreating An Effective eNewsletter That Gets Read7 Important Format Components to Include In Your Information-Based Newsletter
I sign up for a lot of digital newsletters. Mostly because I anticipate one of these three benefits from being on that person or company’s list:
1. Receive details on sales and discounts
2. Be entertained or inspired
3. Learn something of value
Most people are like me and will gladly provide their name and email address for at least one of the above benefits.ARTArticleCultural Game MastersWhen cultural change is the order of the day, it is not possible to deconstruct one culture and then construct a new one. What is usually the case is the old and the new culture coexist while cultural change is happening. Depending on which culture remains dominant over time, the one has the power players behind it is the culture that will prevail.
Whenever there is a change in leadership, there can be potential for changes in culture. New CEOs bring the potential for new values, new ways of being, new standards of behaviour and new results.ARTArticleCustomer Service Strategies in a Digital WorldHow to get your social media presence set up right so you can deal with customer complaints like a Pro
With social media being so prevalent, users often take to their favourite channel with their complaints.
75% of users surveyed said they include social media when evaluating a purchase.
32% want a response within 30 minutes and 42% expect a response in under an hour!
When you set up your social media keep that in mind.
How to use social media for customer serviceARTArticleDeck Out Your Business Website and Social Media in Holiday Style!It's the most wonderful time of the year; a time for celebration of the holiday season...
As we deck the halls with boughs of holly and trim the tree, it's also time to get your business showcased for the holiday season.
This is the time to make sure your social media profiles and website are ready for the festive season.
Here's some ways to dress up your website and social media for the holidays:
Decorate Your Website Home PageARTArticleDental Braces: Know The Significance And Expectations From The TreatmentDental braces are essentially wired appliances that orthodontists, for the most part, make use of to bring about a correction of crowded or uneven teeth or jaws. A number of people who are in need of dental braces start wearing them in the course of their early teens. However, adults too can take advantage of wearing braces. The primary goal of dental braces is the proper alignment of your teeth and jaws for creating an even bite and a pleasing smile.
What is the significance of dental braces?
Dental braces come up with corrective treatment for the following.
Overcrowded teeth